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BUSINESS AWARENESSANDPRESENTATION

COMPANY NAME :BAJAJ AUTOLMOBILEStudent Name :Biswajeet samalRoll No : MBA15005

+CONTENTS Introduction Market share of top three and bottom three players in the Industry as per,

Revenues, Profits , Market Capitalisation . Criteria of classification of players into Leaders, Challengers, Followers, and

Nichers. Analysis of Branding Strategies.  Demand - Supply analysis Vision & Mission, Philosophy. Analysis of Technical Collaborations.    Analysis of Organization Structure. Analysis of Customer Segments, Products, Product Lines, Major Brands

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Analysis of last 5 years for the Revenues, Profitability, Market Capitalization.

Listing status & script codes - BSE and NSE, global listings on international stock markets, P/E ratio Analysis

Analysis of CSR policies.  Controlling ministry and/ or regulators for the industry. Key

initiatives by the Govt. to promote the industry

+Introduction

The Bajaj Group is amongst the top 10 business houses in India Spanning automobiles (two-wheelers and three-wheelers), home

appliances, lighting, iron and steel, insurance, travel and finance. Bajaj Auto, is ranked as the world's fourth largest two- and three-

wheeler manufacturer The Bajaj brand is well-known across several countries in Latin

America, Africa, Middle East, South and South East Asia

BAJAJ GROUPBAJAJ GROUP

+BAJAJ AUTOMOBILE OLDEN TIMES Founded in 1926 by JAMANALAL

BAJAJ. KAMALNAYAN BAJAJ, in 1942,

diversified it into various manufacturing activities.

1945, turned as the BAJAJ AUTO. RAHUL BAJAJ took charge of business

in 1965

+Market share of top three and bottom three players in the Industry as per, Revenues, Profits, Market Capitalisation.

Sl No

Competitor Name

Market Cap. (Rs. cr.)

Sales Turnover

Net Profit

1 Bajaj Auto 69,606.24 21,612.01 2,813.742 Hero Motocorp 58,822.71 27,585.30 2,385.643 TVS Motor 15,335.81 10,098.22 347.83

4Mahindra Scoote

rs1,399.26 6.95 54.76

5 Atul Auto 1,170.10 492.8 40.576 LML 59.03 204.11 81.09

+GRAPHICAL REPRESENTATION

+ Criteria of classification of players into Leaders, Challengers, Followers, and Nichersa

MARKET LEADER: The leader of the market where the brand exists. These are pioneer brands, and they can be surpassed by other brands that enter the market later and steal the market leader position.

MARKET CHALLENGER:

The steal market share from the market leader, and invests time and money into finding differentiators and creating marketing programs that enable the brand to exploit opportunities whenever they arise.  

MARKET FOLLOWER: A market follower seeks to gain market share but is less interested in differentiating its brand from the market leader.

+AS PER MARKET CAPITALISATION

MARKET LEADER:-

MARKET CHALLENGER:-.

MARKET FOLLOWER:-. TVS Motor 15,335.81 cro

Hero Motocorp 58,822.71 cro

Bajaj Auto 69,606.24 Cro

+Analysis of Branding Strategies.

BAJAJ’S TWIN BRAND STRATEGYBajaj Auto has indicated that the firm would stick to its twin-brand strategy to compete and grow in the domestic motorcycle marketBajaj has been launching models under its two strong brands — Pulsar and Discover with former focusing more on sports segment and latter targeting commuter segment

+REBRANDING OF HAMARA BAJAJ

STP

SegmentMiddle-class people who want a bike that is stylish and gives a good mileage

Target Group Middle class youth from the age bracket of 25-3Positioning Two-wheelers for every Indian

HAMARA BAJAJ

(SEGMENTATION, TARGETING, POSITIONING) –MARKETING (SEGMENTATION, TARGETING, POSITIONING) –MARKETING ANALYSISANALYSIS

+Demand - Supply analysis

Two-wheelers (motorcycles, geared and ungeared scooters and mopeds),

Three wheelers, Commercial vehicles (light, medium and heavy), Passenger cars, Utility vehicles (UVs) Tractors.

+Details of Demand and Supply

+ Vision & Mission VISION AND MISSION STATEMNTS OF BAJAJ

Vision: To attend world class Excellency by demonstrating value added products to customers 

MissionFocus on value based manufacturing.Continual improvementTotal elimination of wastesPollution free and save environment 

+Analysis of Technical Collaborations

BAJAJ AND KAWASAKI TO JOINTLY MARKET MOBIKES GLOBALLYBajaj Auto and Japanese two-wheeler giant Kawasaki have entered into a global alliance to jointly market their products across developing countries, including in the Asean region and South America.

BAJAJ-KTM COLLABORATION LEADS TO HIGHER VOLUME GROWTHThe prominence of KTM — Europe's second-largest sports motor cycle maker, in the financials of Bajaj Auto has been progressively increasing over the past three years.

+Analysis of Organization Structure.

CHAIRMAN :-RAHUL BAJAJ VICECHAIRMAN :-MADHUR BAJAJ

MANAGING DIRECTOR :-RAJIV BAJAJ

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+Analysis of Customer Segments, Products, Product Lines, Major Brands

MAJOR SEGMENT OF TWO WHEELERS

+Products Bajaj manufactures and sells motorcycles, scooters,

auto-rickshaws and most recently, cars.

Motorcycles. Motorcycles in production are the Platina, Discover,

Pulsar and Avenger and CT100. Bajaj also distributes motorcycles in India for other

manufacturers, such as the Kawasaki Ninja 250R, the Ninja 650R and new for 2012, the KTM Duke 200 & 390

+BASIS AGE GROUPAge Group PRODUCTS

18-25 PULSAR, KTM DUKE26-35 PULSAR, DISCOVER36-45 PLATINA, VIKRANT

46 and Above

PLATINA, , CT 100

BASIS OCCUPATIONOccupation PRODUCTSStudents PULSAR, KTM DUKE

Business Men PLATINA, , CT 100Professionals VIKRANT, CT 100

Working Professionals

DISCOVER, CT 100

Employees CT 100

+Analysis of last 5 years for the Revenues, Profitability, Market Capitalization

+Listing status & script codes - BSE and NSE, global listings on international stock markets, P/E ratio Analysis Bajaj Auto BSE: 532977|NSE: BAJAJ-AUTO|SECTOR: Auto - 2 & 3

Wheeler No Global Listing available

+Analysis of CSR policies,

Education Health Women Empowerment Self Reliance Rural Development Environment & Natural Resources

+ EDUCATIONE-LEARNING PROJECT

HEALTHKamalnayan Bajaj Hospital – Aurangabad Bajaj - YCM Hospital A.R.T. Centre for HIV/Aids – PimpriConstruction of Family Latrines

WOMEN EMPOWERMENTJankidevi Bajaj Gram Vikas SansthaIIMC Ladies' Wing Jankidevi Bajaj Puraskar for Rural EntrepreneurshipJankidevi Bajaj Gram Vikas Sanstha Women Empowerment

+ SELF RELIANCEHelp to farmers to improve their economic status through agriculture, dairy development, support to individual and group entrepreneurs, etc.

RURAL DEVELOPMENTWATER CONSERVATION PROJECTSTREE PLANTATION.

+Digram of CSR

+Controlling ministry and/ or regulators for the industry.

Automobile Industry Regulations in IndiaThe automotive regulations in India are governed by the Ministry of Shipping, Road Transport & Highways (MoSRT&H) which is the nodal ministry for regulation of the automotive sector in India. Along with MoSRT&H, ministries such as Ministry of Environment & Forests and Ministry of Petroleum & Natural Gas also have a vital role in the formulation of automotive regulations and standards in India.

+Key initiatives by the Govt. to promote the industry

Mr Nitin Gadkari, Minister of Road Transport, Highways & Shipping has announced plans to set up a separate independent Department for Transport, comprising of experts from the automobile sector to resolve issues such as those related to fuel technology, motor body specifications and fuel emissions, apart from exports.

The Government plans to promote eco-friendly cars in the country i.e. CNG based vehicle, hybrid vehicle, and electric vehicle and also made mandatory of 5 per cent ethanol blending in petrol.

Some of the major initiatives taken by the Government of India are

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