BAAP PPT BISWAJEET
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Transcript of BAAP PPT BISWAJEET
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1
BUSINESS AWARENESSANDPRESENTATION
COMPANY NAME :BAJAJ AUTOLMOBILEStudent Name :Biswajeet samalRoll No : MBA15005
+CONTENTS Introduction Market share of top three and bottom three players in the Industry as per,
Revenues, Profits , Market Capitalisation . Criteria of classification of players into Leaders, Challengers, Followers, and
Nichers. Analysis of Branding Strategies. Demand - Supply analysis Vision & Mission, Philosophy. Analysis of Technical Collaborations. Analysis of Organization Structure. Analysis of Customer Segments, Products, Product Lines, Major Brands
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Analysis of last 5 years for the Revenues, Profitability, Market Capitalization.
Listing status & script codes - BSE and NSE, global listings on international stock markets, P/E ratio Analysis
Analysis of CSR policies. Controlling ministry and/ or regulators for the industry. Key
initiatives by the Govt. to promote the industry
+Introduction
The Bajaj Group is amongst the top 10 business houses in India Spanning automobiles (two-wheelers and three-wheelers), home
appliances, lighting, iron and steel, insurance, travel and finance. Bajaj Auto, is ranked as the world's fourth largest two- and three-
wheeler manufacturer The Bajaj brand is well-known across several countries in Latin
America, Africa, Middle East, South and South East Asia
BAJAJ GROUPBAJAJ GROUP
+BAJAJ AUTOMOBILE OLDEN TIMES Founded in 1926 by JAMANALAL
BAJAJ. KAMALNAYAN BAJAJ, in 1942,
diversified it into various manufacturing activities.
1945, turned as the BAJAJ AUTO. RAHUL BAJAJ took charge of business
in 1965
+Market share of top three and bottom three players in the Industry as per, Revenues, Profits, Market Capitalisation.
Sl No
Competitor Name
Market Cap. (Rs. cr.)
Sales Turnover
Net Profit
1 Bajaj Auto 69,606.24 21,612.01 2,813.742 Hero Motocorp 58,822.71 27,585.30 2,385.643 TVS Motor 15,335.81 10,098.22 347.83
4Mahindra Scoote
rs1,399.26 6.95 54.76
5 Atul Auto 1,170.10 492.8 40.576 LML 59.03 204.11 81.09
+GRAPHICAL REPRESENTATION
+ Criteria of classification of players into Leaders, Challengers, Followers, and Nichersa
MARKET LEADER: The leader of the market where the brand exists. These are pioneer brands, and they can be surpassed by other brands that enter the market later and steal the market leader position.
MARKET CHALLENGER:
The steal market share from the market leader, and invests time and money into finding differentiators and creating marketing programs that enable the brand to exploit opportunities whenever they arise.
MARKET FOLLOWER: A market follower seeks to gain market share but is less interested in differentiating its brand from the market leader.
+AS PER MARKET CAPITALISATION
MARKET LEADER:-
MARKET CHALLENGER:-.
MARKET FOLLOWER:-. TVS Motor 15,335.81 cro
Hero Motocorp 58,822.71 cro
Bajaj Auto 69,606.24 Cro
+Analysis of Branding Strategies.
BAJAJ’S TWIN BRAND STRATEGYBajaj Auto has indicated that the firm would stick to its twin-brand strategy to compete and grow in the domestic motorcycle marketBajaj has been launching models under its two strong brands — Pulsar and Discover with former focusing more on sports segment and latter targeting commuter segment
+REBRANDING OF HAMARA BAJAJ
STP
SegmentMiddle-class people who want a bike that is stylish and gives a good mileage
Target Group Middle class youth from the age bracket of 25-3Positioning Two-wheelers for every Indian
HAMARA BAJAJ
(SEGMENTATION, TARGETING, POSITIONING) –MARKETING (SEGMENTATION, TARGETING, POSITIONING) –MARKETING ANALYSISANALYSIS
+Demand - Supply analysis
Two-wheelers (motorcycles, geared and ungeared scooters and mopeds),
Three wheelers, Commercial vehicles (light, medium and heavy), Passenger cars, Utility vehicles (UVs) Tractors.
+Details of Demand and Supply
+ Vision & Mission VISION AND MISSION STATEMNTS OF BAJAJ
Vision: To attend world class Excellency by demonstrating value added products to customers
MissionFocus on value based manufacturing.Continual improvementTotal elimination of wastesPollution free and save environment
+Analysis of Technical Collaborations
BAJAJ AND KAWASAKI TO JOINTLY MARKET MOBIKES GLOBALLYBajaj Auto and Japanese two-wheeler giant Kawasaki have entered into a global alliance to jointly market their products across developing countries, including in the Asean region and South America.
BAJAJ-KTM COLLABORATION LEADS TO HIGHER VOLUME GROWTHThe prominence of KTM — Europe's second-largest sports motor cycle maker, in the financials of Bajaj Auto has been progressively increasing over the past three years.
+Analysis of Organization Structure.
CHAIRMAN :-RAHUL BAJAJ VICECHAIRMAN :-MADHUR BAJAJ
MANAGING DIRECTOR :-RAJIV BAJAJ
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+Analysis of Customer Segments, Products, Product Lines, Major Brands
MAJOR SEGMENT OF TWO WHEELERS
+Products Bajaj manufactures and sells motorcycles, scooters,
auto-rickshaws and most recently, cars.
Motorcycles. Motorcycles in production are the Platina, Discover,
Pulsar and Avenger and CT100. Bajaj also distributes motorcycles in India for other
manufacturers, such as the Kawasaki Ninja 250R, the Ninja 650R and new for 2012, the KTM Duke 200 & 390
+BASIS AGE GROUPAge Group PRODUCTS
18-25 PULSAR, KTM DUKE26-35 PULSAR, DISCOVER36-45 PLATINA, VIKRANT
46 and Above
PLATINA, , CT 100
BASIS OCCUPATIONOccupation PRODUCTSStudents PULSAR, KTM DUKE
Business Men PLATINA, , CT 100Professionals VIKRANT, CT 100
Working Professionals
DISCOVER, CT 100
Employees CT 100
+Analysis of last 5 years for the Revenues, Profitability, Market Capitalization
+Listing status & script codes - BSE and NSE, global listings on international stock markets, P/E ratio Analysis Bajaj Auto BSE: 532977|NSE: BAJAJ-AUTO|SECTOR: Auto - 2 & 3
Wheeler No Global Listing available
+Analysis of CSR policies,
Education Health Women Empowerment Self Reliance Rural Development Environment & Natural Resources
+ EDUCATIONE-LEARNING PROJECT
HEALTHKamalnayan Bajaj Hospital – Aurangabad Bajaj - YCM Hospital A.R.T. Centre for HIV/Aids – PimpriConstruction of Family Latrines
WOMEN EMPOWERMENTJankidevi Bajaj Gram Vikas SansthaIIMC Ladies' Wing Jankidevi Bajaj Puraskar for Rural EntrepreneurshipJankidevi Bajaj Gram Vikas Sanstha Women Empowerment
+ SELF RELIANCEHelp to farmers to improve their economic status through agriculture, dairy development, support to individual and group entrepreneurs, etc.
RURAL DEVELOPMENTWATER CONSERVATION PROJECTSTREE PLANTATION.
+Digram of CSR
+Controlling ministry and/ or regulators for the industry.
Automobile Industry Regulations in IndiaThe automotive regulations in India are governed by the Ministry of Shipping, Road Transport & Highways (MoSRT&H) which is the nodal ministry for regulation of the automotive sector in India. Along with MoSRT&H, ministries such as Ministry of Environment & Forests and Ministry of Petroleum & Natural Gas also have a vital role in the formulation of automotive regulations and standards in India.
+Key initiatives by the Govt. to promote the industry
Mr Nitin Gadkari, Minister of Road Transport, Highways & Shipping has announced plans to set up a separate independent Department for Transport, comprising of experts from the automobile sector to resolve issues such as those related to fuel technology, motor body specifications and fuel emissions, apart from exports.
The Government plans to promote eco-friendly cars in the country i.e. CNG based vehicle, hybrid vehicle, and electric vehicle and also made mandatory of 5 per cent ethanol blending in petrol.
Some of the major initiatives taken by the Government of India are
+