Post on 21-Jul-2015
eMagine Webinar
B2B SEO: 10 Mistakes
You Don’t Know You Are
Making
Presented By:
Alicia Hale & Allie Viau
#B2BSEOMistakes
Presenters
Alicia Hale Allie Viau
VP Digital Marketing Services Digital Marketing Strategist & SEO Specialist
@aliciahalevp @AllieViau
#B2BSEOMistakes
#B2BSEOMistakes
Design & UX
Webspam
Keywords
Content
Rankings
Crawl
Social
Speed
Mobile
Links
Today, SEO consists of many factors.
Confusing navigation naming and functionality
Not intuitive
Information or CTA overload
Not designed to be responsive
Common Usability Mistakes:
#B2BSEOMistakes
Increased traffic doesn’t necessarily
equal increased leads or sales.
#B2BSEOMistakes
Poor placement of CTAs
Non-gated content
Poor design of landing pages
Too many CTAs Unclear content
Content mistakes:
#B2BSEOMistakes
Google’s goal is to provide value to searchers.
Thin
Keyword stuffed
Irrelevant
Duplicate
Continuous, fresh, quality content is
invaluable.
#B2BSEOMistakes
More traffic
More chances to take
advantage of a keyword
strategy
Credibility
Not all links are created equal.
#B2BSEOMistakes
Penguin Update
Spam
Natural vs. unnatural or
earning vs. buying spam
#B2BSEOMistakes
Don’t ignore the bigger picture.
Coding
Content
Keywords
Meta Tags
Alt Text
Backlinks
Social media engagement
Guest posts, press releases, etc.
Reputation management
link structure & anchor text
On-Site Factors Off-Site Factors
#B2BSEOMistakes
SEO and social media work together.
Referral traffic to your site
Social signals sent to search
engines (Google+)
More social shares = wider reach of
content = more traffic and visibility
Your SEO should be connected to your:
#B2BSEOMistakes
Social Media Strategy
Content Marketing Strategy
Website Design
Email Marketing
SEO is not a siloed activity.
#B2BSEOMistakes
Let’s face it … You can’t trick Google.
If something seems like a “quick fix”,
it’s probably going to hurt you in the
long run.
SEO is a marathon, not a sprint!