Email/Database Marketing:

Capture Prospects, Build Relationship

And Skyrocket Your Sales

For Business Owners Solution

"eMarketer reports that in the

year 2000, there were

twice as many e-mails were

sent out as compared to postal

mail."

What The Experts Are Saying About Email Marketing

"Jupiter Communications estimates

that while paper-based campaigns

receive only a 1 or 2% response

rate on average whereas

E-mail campaigns have a response

rate of between 5 and 15%."

What The Experts Are Saying About Email Marketing

"Forrester Research found that

campaigns sent using customer

house lists achieve a

10% click through rate of which

2% of these click-throughs ended

in a purchase."

What The Experts Are Saying About Email Marketing

"In 2005, Direct Marketing

Association research shows that

an email marketing generated is

$57.25 for every dollar spent,

easily out performing other direct

marketing channels such as

catalogue."

What The Experts Are Saying About Email Marketing

“In a March 2007 survey of hotel

marketers by Hospitality

eBusiness Strategies,

58.7% cited email marketing as one

of the Internet marketing formats

that generate the best results and

highest ROI.”

What The Experts Are Saying About Email Marketing

“According to a MarketingProfs survey, the

results of which are analyzed (premium

article) by Return Path, which also offers

recommendations. Among respondents who

measure their campaigns, 40 percent say

email earns the highest ROI, followed by

search (28 percent) and direct mail

(18percent)." 

What The Experts Are Saying About Email Marketing

“In a survey of marketing managers

and marketing directors in the UK,

an estimated 98.5% of respondents

said their email marketing budgets

would either stay constant or increase

In 2006.

What The Experts Are Saying About Email Marketing

“Even President Obama Relied Extensively In

Email Marketing To Get Himself Elected As

The First African American President of USA!”

Email Marketing – In Politics!

• Global Reach

• Cheap

• Fast

• Tracking and Analytics

• Targeted Leads

Why Email?

• Automated personalized follow ups and broadcasts

• Automated addition of subscribers, saving you the drudgery of manual data entry

• High conversion ratio

Why Email?

• Easier, Faster, Cheaper

• List Segmentation For Targeted Campaigns

• Direct Response – Sales and ROI focused

• Tracking, Analyzing, Testing For Marketing Campaign Optimization

Why Email?

1. Increase the number of customers

2. Increase the average transaction value

3. Increase the number of transactions per year

Only 3 Ways To Grow The Business

• Follow Up With Your Prospects With Seductive Sales Copy

• Warm Them Up For Sale

• Build Personalized Relationship

• Monetize Your Backend

“Money Is In The List”

• Tracking of Conversions

• Split testing of key sales elements

• Persuasive Copy

• Automated Email Follow Up

Key Elements To Successful Email Campaigns

• 50-1000 people entering your premises…

• If you can capture just 20% of the number…

• 10-200 prospects per day

• 70-1400 prospects per week

Profit Possibilities: Numbers and Figures

300-6,000

HIGHLY-TARGETED

prospects per month

900-18,000

HIGHLY-TARGETED

prospects in 3 months

Profit Possibilities: Numbers and Figures

If You Can Send A

Well Thought Out Offer

To 1,000

HIGHLY-TARGETED Prospects

You Can Be Looking At

$500-$2,500 In Sales

depending on quality of your list.

Profit Possibilities: Numbers and Figures

If You Have

5000 Targeted Prospects,

You Can Be Looking At

$2,500-$12,500 In Sales

depending on quality of your list.

And You Can Be Sending Emails

Every Week

Profit Possibilities: Numbers and Figures

How Long Will It Take To Email

500-1000

People Every Week?

How Long Will It Take To

Keep Track

When Your Prospect Opt?

And Email At The

Right Sequence And Time?

Cost: Manual Vs Automated

At 5 Minutes An Email,

That’s 40-80 Man Hours Per Week

If Cost Is $6 Per Man Hour

Cost Is $240-$500 A Week

Cost: Manual Vs Automated

If You Have

5000 Subscribers,

Cost Will Be $2,500 Per Week

And Staff of 10 People

Even If Outsourced To India

At $2 Per Hour,

Cost Will Still Be

$800 A Week

Cost: Manual Vs Automated

With Automation,

You Can Do The Work of

10 Full Time Employees

.

.

At Just Tiny Fraction Of The

Investment

And NO STAFF Problem

Cost: Manual Vs Automated

• Double Opt-in

• Can Unsubscribe At Anytime

• Quality. And Quantity.

• Higher Conversions, Reponses,

• Less Un-subscribes, Less Spam Complaints

Permission Marketing. Not Spamming

• Very High Email Delivery Rate

• Newsletter, Education

• Autoresponder

• Email Campaigns

• 24/7/365 Salesman, Leads Capture

Permission Marketing. Not Spamming

Unlike cold marketing (“Cold call”), with permission marketing

- the prospect is actually giving you permission to contact them by "opting in" to receive your messages

- “Warm prospect”

Permission Marketing. Not Spamming

Stranger

Friend

Buyer

Multi-Buyer

Advocate

Permission Marketing. Not Spamming

• Promo message

• Track who open and click

• Track who doesn’t

• Segment and follow up with subscribers based on their click, open, and sales activity.

Direct Response – Sales & ROI Focused

• Split Test Forms

• Split Test Broadcast Messages

• Track Revenue Generated By Campaigns

• Track Who Order and Who Didn’t

• Track User’s Behavior After They Click Away From Email

Direct Response – Sales & ROI Focused

• Discount Vouchers

• Contest

• Special Promotion

• Freebies

• Privileged VIP Members

How To Capture Prospect – And Have Them Thank You For It

• "Digital" catalogues

• Specific product information

• Answers to frequently asked questions (F.A.Q.)

• Free stuff, such as courses, ezines or reports

Email Content

• Special offers or (printable) "coupons"

• Samples, demos or previews

• Agreements, contracts or proposals

• Transcripts and manuscripts

Email Content

Big Companies Using Email Marketing To Their Profit

Email/Database Marketing is an

Effective, ROI-focused

marketing method that is

is fundamental to scalable

growing business.

Bottom Line…