Post on 19-Sep-2020
Auto Dealer’s #1 Source For Merchandiseplanning
designproduct ioninstal lat ion
AUTO-MERCH Vehicle Body Side
Most effective as long distance visual, a Body Sidedisplays sale prices, monthly lease payment, highlighted feature, sale slogans, warranty highlightsand more. Perfect for front line, service drives, rasiedparkign surfaces, anywhere customers are passing by.
source - v12data.com
• 72% of customers would visit a dealership if the buyingprocess was improved.• 61% of customers make their intial contact with a dealership by walking in.• 54% of customers would be willing to pay more if the dealership experience was better than a competitive store.• 87% of shoppers dislike the car shopping experience at auto dealerships.
investing in your customer experienceCustomized Professional
Looking Products
Your merchandising should look
as professional as your vehicles.
It should add value to your offering not
detract from it.
Properly branded merchandise
reinforces your brand and strengthens
your message.
Car after car, row after row, of options. So many options. Where’s the
model I’m looking for? How many cylinders does this car have? What
year is that one? Which ones in this sea of cars has a manual
transmission? Why do they all look the same?
It’s a bit overwhelming out there.
The reality of the situation is that most customers want to spend some
time browsing on their own before they engage with a salesperson.
Wouldn’t it be great if there were a way to help shoppers navigate those
first steps?
There is. It’s called visual merchandising.
Why AUTO-MERCH?Put yoursel f in the customers’ shoes the f i rst t ime they step onto a car lot .
The bottom l ine: Helping your customers f ind
the r ight car quickly and easi ly is the f i rst step
in gett ing them to buy their next vehic le.
PlanningPlanning is the first critial step
in any well merchandised store.What cars should be merchandised
and with what content?What vehicles are focal points and
should have call-to-action messaging?
DesignMerchandise should always reflect
your brand and image.Our design team will create the
perfect visual look to speak toyour customers with outcompromising who you
are as a dealership.
Product ion & Instal lat ionAll of our production is done in house
for the ultimate in quality controland accuracy. Your merchandise
can be shipped out with in24 hours. In addition, we offer
full installation services. One of ourfield techs can be on his way within
48 hours for installation.Full service available in particiapting areas only.
This information is used toquickly identify contendersfor the customer.This valuable information is easily accessible whilemaintaing a professional lookand feel that is consistant with your brand.
AUTO-MERCH Addit ional Offer ings• Interior & Exterior Showroom Window Graphic• Wall Murals• Courtesy Loaner Vehicle Branding • Promotional Items
AUTO-MERCH Windshield Topper
Windshield Toppers’ sole purpose is to provide vehicleinformation to your customers and sales staff. Most oftendisplaying full vehicle information. Year, Make, Model, Trim and Miles.
Together, our team has nearly 30 years of hands-on experience in the automotive industry. We’re not just marketing people – we’re car guys, and we know how important it is to manage and move inventory. We know what works.
Our philosophy on marketing is simple: It’s all about the experience - the feeling people get when they walk into a store, or a dealership, or a car lot. We believe that if you can make the shopping process feel right, go smoothly, and radiate professionalism, the shopper will turn into a buyer.
31 Pecks Lane Unit 13Newtown, CT 064701-844-654-2530 ph www.auto-merch.com
a Goyette Marketing Company
PLANNINGDESIGNPRODUCTIONINSTALLATION
AUTO-MERCH understands the car business.
AUTO-MERCH, AMT - AUTO-MERCH Windshield Topper, AMC - AUTO-MERCH Windshield Comp, AMS - AUTO-MERCH Vehicle Bodyside are registered trademarks of AUTO-MERCH, LLC, a Goyette Market ing Company. Al l Rights Reserved