Post on 28-Jan-2015
description
“Augmenting The Future”
Adam J. BroitmanPartner/Ringleader
This Session Is Not About...
•Proving that Augmented Reality is the end all, be all•Convincing you that AR is right for your clients or brand
This Session Is About...
•Working as a group to uncover truths and opportunities•Clearing up any confusion you may have in regards to Augmented Reality
Agenda
•Brief Review of Augmented Reality
•Examples in the Market
•Innovation Exercise
Do you really think your reality is not
already...
augmented?
Okay, so maybe you are not a war hero...
You probably have watched sports on television.
• Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with-, or augmented by virtual computer-generated imagery - creating a mixed reality.
•The augmentation is conventionally in real-time and in semantic context with environmental elements, like for example sports scores on TV during a match.
Augmented Reality Defined
Is The Future Already Here?
http://www.youtube.com/watch?v=CGwvZWyLiBU&feature=player_embedded
Real Life Second Life
Head’s Up Display
Making AR Social
http://www.youtube.com/watch?v=tb0pMeg1UN0
Marker Based
http://www.youtube.com/watch?v=00FGtH5nkxM
Marker Based
http://vimeo.com/6000129
Place Based
http://www.youtube.com/watch?v=b64_16K2e08
Let’s Get Innovative
Innovation is creativity with a job to do
-John Emmerling
Group Project
•You work for a popular sneaker brand
•Over the last ten years you have fallen out of favor with men 18-34
•You want to rebuild your brand to be more cutting edge and appeal to fans of underground electronic music, skateboard culture and video gamers