Individual in-store audio advertising

70% of all purchasing decisions are made in store

41% of adults have made an unplanned purchase after hearing an in-store audio

36% of customers have changed brands after being exposed to in-store advertising

In-store advertising have created lifts between 3%-21% independent of price

reductionsData provided by: Ogilvy Action, The Arbitron Retail Media Study, POPAI Supermarket Study 2012

More than 150 000 food stores in Serbia and Bulgaria

In-store advertising market equals €20 mil combined for both countries

Scalable – new regions, new venues

In the place of purchaseIn the moment of decision making

Sound advertisement triggered by a customer passing by

Every message counts

Real time statistics / Pay per Play

Easy and flexible

Every device connected to a web-

platform

Market Validation

Not intrusive or annoying15% increase of salesWell accepted by the shop’s staffNo technical problems

Prototype ready

A patent for an utility model

Augeo advertising

Conventional printed

materials

Mobile advertising

Influence

Lack of technological

restrictions

Size of audience captured

Control

Who do we sell to?

Retail chains

FMCG companies

Business model – hardware sales and subscription

Product

Pilot implementati

ons

First customers

Expansion

3 months

3 months

2 months

All Augeo team members are engineers

2 of us have experience with M2M solutions

2 of us have been a Sales Rep for a FMCG

2 of us have worked for total of 4 FMCGs

A team of 3

Vladimir Tsaklev

Marko Obrknezev

Todor Dimitrov