New Models for AudienceEngagement

New Models Innovative ways of enhancing audience engagement

AudienceAnyone who can and decides to access your content

SERVICE. DESIGN .PERSPECTIVE

identify potential users

make the

understand them

convince them

journey easy

to staySTEPS.TO.ENGAGEMENT

There is an Audience

Engagement Brings Revenue

The active involvement of users can enhance their experience, and therefore their engagement

I N I T I A L . A S S U M P T I O N S

R E S E A R C H . Q U E S T I O N

What doesthat involvemententail?

M E D I A . C O M M U N I T I E S

D R I V I N G . F A C T O R S

ContentSocialCreation

FORMS.OF.INVOLVEMENT

C O D E S I G N . P L AT F O R M

CUSTOMISING.A.FRAME

B E . T H E . P R O TA G O N I S T

Y O U R . O W N . S T O R Y

C R E A T I O N . P R O C E S S

C R E A T I O N . P R O C E S S

C R E A T I O N . P R O C E S S

R E S E A R C H . Q U E S T I O N

How can we

embed audience involvement in our creative processes?

B R A I N S T O M I N G . T O O L

D I G I T A L . P R O T O T Y P E