Athletic Business 2014 Presentation - Fitness Technology

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2014 Athletic Business presentation on Fitness Technology

Transcript of Athletic Business 2014 Presentation - Fitness Technology

Ted VickeyPresident – FitWellSenior Advisor for Disruptive Health Technologies - Canyon Ranch Institute

@tedvickey#FOT

Fitness: There IS An App For That

Learning Objectives:

1. Technology stats from around the world

2. Academic research in fitness and technology

3. Emerging fitness technology trends

4. Fitness technology you can use TODAY

advisor

I am by EDUCATION an Exercise Scientist,

I am by EXPERIENCE an Entrepreneur,

I am by PASSION a Connector.

We keep our cell phones within arms

reach91% of the time

US News and World Report - 2014

Will technology replace a Personal Trainer?

NO

Motivation (52%)

Monitoring fitness goal programs (47%)

Monitoring intensity (46%)Consumer Electronic Association - 2013

Potential buyers of these devices and apps expressed interest in being able to track statistics such as heart rate (95%), calories burned (94%), and steps taken (92%).

Consumer Electronic Association - 2013

Challenge:

Long-termengagement

Challenge:

Accuracy

Challenge:

Sound understanding of science

xxxxx

1. Habit Forming

2. Social Motivation

3. Goal Reinforcement

Challenge:

Data Silos

Fitness Tech for YOU

www.MDRevolution.com

www.amSTATZ.com

Fitness TrackingStructured Content

www.digifit.com

Team and Individual Engagement

www.digifit.com

www.mealsnap.com

www.ResMed.com

www.gainfitness.com

www.ihealth.com

www.lg.com/us/heart-rate-monitor-earphones

www.withings.com

www.electrozyme.com

www.gym-pact.com

www.picnichealth.com

www.lechal.com

Learning Objectives:

1. Technology stats from around the world

2. Academic research in fitness and technology

3. Emerging fitness technology trends

4. Fitness technology you can use TODAY

Ted Vickey@tedvickey

www.linkedin.com/in/tedvickey

ted@canyonranchinstitute.org