Post on 06-Apr-2018
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The Art of Googling!
Mayank Parashar
ITM Bangalore
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How Old is Google?
Answer: 13 years (13 in September , 2011)
In September of 1998, Google Inc. opened
its door in Menlo Park, CA.
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More About Google
“Google” is a play on the word “googol” which
is the mathematical term for 1 followed by
100 zeros and “…reflects the company's
mission to organize the immense, seemingly
infinite amount of information available on the
web.”
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Google’s Market share in search
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Number of employees:
Worldwide, Google employed 31,353 (As of 2011-09-30)
Work Environment:
Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roaming the halls…
Google:
• The interface is clear and simple.• Pages load instantly.• Placement in search results is never sold to anyone.• Advertising on the site must offer relevant content and not be a distraction.• No pop-up ads allowed.
A Unique Company
Google founders
Larry Page Sergey Brin
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Why do we love Google?
Size and scope: Now indexing over 20
billion web pages (conservative estimate).
Relevance of Results: PageRankDiversity of Search: Image, News, Book
Search, Scholar, Blog Search, Finance,
Froogle, Video . . . and much, much more.
Other Tools: Google Maps, Picasa, Blogger,
Gmail, Calendar, Docs & Spreadsheets . . .
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PageRank
PageRank explained by Google:
Google interprets a link on page A going to
page B as a vote -- by page A, for page B.Google looks at more than the sheer volume
of votes, or links a page receives; it also
analyzes the page that casts the vote. Votes
cast by pages that are themselves"important" weigh more heavily.
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But…
We may love Google, but few users know
how to use full search capabilities.
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Effective Googling
How does Google interpret basic search?
Google places “AND” operator between all
search terms entered in basic search box.
Automatically searches for some plural/singular and grammatical variants.
You enter : news reader
Google searches: news AND reader OR readers
Does not search as exact phrase unless quotes
present!
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Need Exact Phrase? Use quotation marks!“infosys billion dollar”
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Expand Search With Synonym? Use a “tilde”e.g.: “~infosys” finds IT companies similar to Infosys
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Search by filetype (pdf, ppt, xls, doc)e.g.: “.Net Framework” filetype:ppt
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Negative Search Termse.g.: “nano -car” will return the results with word ‘nano’ but not Tata
Nano car
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Limit your search results to a particular web sitee.g.: “sparsh site:infosys.com” will get the pages from infosys.com
where the word ‘sparsh’ is referred `
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Search for sites that link to a particular website: e.g.: “link :itm.edu”
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You’ve found a useful website & want to find other
sites like it:e.g.: “related:www.itm.edu”
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Google is a DictionaryFind definition of a word or a phrase?
e.g.: define: scruples
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Google is a Calculator as well
G C
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Google is Converter too..!Convert currency, units and a lot more
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More Search Operators
allintext:allintitle:
allinurl:
group:
info:
time:
weather:
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Use Specialty Search Functions
Google Images: images.google.com
Google Blog Search: blogsearch.google.com
Google Finance: finance.google.com
Google News: news.google.com
Google Scholar : scholar.google.com
Google Book Search: books.google.com
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Google News Alerts
Tracking an event in the news?
Create your own Google News alert – it’s
free!
Can choose to monitor latest developments
on web pages, blogs, Google news, Google
discussion group pages, or all of these
sources.
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Google News Alerts
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Google Scholar
Covers: law, medicine, social sciences, arts,
humanities, business & finance.
Included items: peer-reviewed papers,
theses, book excerpts, abstracts & full-text
articles
Sources for items: academic publisher web
pages, professional societies, preprintrepositories, universities & other scholarly
organizations.
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Google Book Search
Searches full text of indexed books.
If work is in public domain, full contentsusually available.
If not, users can view bibliographic info(author, title, publisher) and perhaps someexcerpts.
Library partners: UC, Princeton, Stanford,Univ. of Michigan, Univ. of Texas, Oxford,UVA, Univ. of Wisconsin, ……
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Google Book Search- books.google.com
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Google Book Search- my library
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Google Book Search – Advance Search
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Something different
Movie search
Code search
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l i / i
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google.co.in/movies
Find theatres running your desired movies in your city..wow
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google.com/codesearchsearch public source code
ff
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Interesting stuff
Google DocsGoogle Calendar
Google Reader
Google Gear Google Sites
Google Trends and so on…
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Conclusion
To know more in detail and understand better
How Google search, functions efficiently
JustSEARCH GOOGLE on GOOGLE SEARCH