Post on 22-Jul-2016
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Summer 2015
000-000_Art & Design 2015_Art & Design LSB 05/05/2015 12:25 Page 3
The Victoria and Albert Museum is the worlds leading museum of art and design with over two million objects and designs providing almost innite sources of inspiration from textiles, furniture, graphics, to photography, jewellery and fashion. The V&As collections appeal to a broad range of clients, including advertising agencies, publishers and broadcasters offering almost limitless opportunities for image licensing. The global brand licensing programme spans interiors, table top, stationery, apparel, jewellery and gifts.Images and brand licensing opportunities are available.
vandalicensing.com
IFC-003_Art & Design 2015_Art & Design LSB 02/05/2015 17:24 Page 2
For further information contact: Lauren Sizeland Director: Business Development & Licensing +44 (0)20 7942 2981 licensing@vam.ac.uk
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IFC-003_Art & Design 2015_Art & Design LSB 02/05/2015 17:25 Page 3
WHERE BRANDS COME TO LIFEAre you looking for new partnerships that could transform your business? BLE 2015 is the only event in Europe where you can meet hundreds of leading brand owners and discover thousands of the hottest brands, characters and images available for license.
Whether you are a retailer, licensee or sales promotion professional a visit to BLE 2015 will open up a world of new opportunities and partnerships. Dont miss this chance to spot the next big thing for your business.
See brands come to life at BLE 2015. Register for FREE today, visit www.brandlicensing.eu
Organised by
Sponsored by
Organisers of
Offi cial Publication
Provider of
The Definitive Event for the European Art, Design & Image Licensing Industry.
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Welcome to the 2015/16 issue of the Art & DesignLicensing Source Book. This colourful, creative, anddiverse publication is absolutely possible because
of the industry it represents. The global art and designcommunity is truly unrivalled when it comes to constantlyevolving trends, as nimble artists keep up with changes whileremaining true to their core, famed-for respective styles.
Among interviews in this issue, we caught up with worldrenowned artist Madeleine Floyd to hear more about herwork, including with The National Trust, and we were alsolucky to get some time with Sarah Beise and Denise Bosler tohear about their latest collaboration - Line & Dot Spot.
Art licensing is an industry that requires greatcommunication from a number of parties, all of whom arebalancing their own creative preferences with that of theaudience to which they are appealing. We spoke to a numberof core licensees to ask what kick-starts their creative brain -read more of this on pages 35 to 39.
As with all art, appreciation is best garnered in person. Forthis reason we are lucky, as an industry, to have an array ofexhibitions - worldwide, to get our fill of new contacts, newart - and great new ideas. Kick-starting proceedings is Surtexin New York, followed shortly by PG Live, taking the other sideof the water in London in early June. If you have the air miles -or expense account, you can hot foot it back to Las Vegas inJune for Licensing Expo - which boasts a good number of art-led exhibitors, before enjoying Brand Licensing Europe(London) in October. If thats not enough to keep you busy,we hope you enjoy all 100 pages of this issue. The Art & Design LSB Team
Art&Design Licensing Source Book 5
Leader and Contents
Contents:07 State of the Nation: Corporate News
13 State of the Nation: Photography
15 State of the Nation: Graphic
19 Face to Face: Madeleine Floyd
25 Surtex 2015: Show Preview
35 Product Perfection: Licensee Feedback
40 Agency Interview: Bright Group
47 PG Live 2015: Show Preview
51 State of the Nation: Fine Art
53 State of the Nation: Contemporary
57 Artists Collaboration: Line & Dot Spot
63 Licensing Expo 2015: Show Preview
66 Bright Group Artists Gallery
84 Global Artists Gallery
The Art & Design Licensing Source Book is published by Max Publishing Ltd, United House, North Road, London N7 9DPIan Hyder - Joint MD l Jakki Brown - Joint MD & Editor-in-Chief l Warren Lomax - Joint MD l Rob Willis - PublisherJacqui Parr and Sue Marks - Editorial Team l Mark Grayson - Creative DirectorT: 020 7700 6740 F: 020 7607 6411 E: robw@max-publishing.co.uk & ianh@max-publishing.co.uk W: www.max-publishing.co.ukCopyright 2013. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standingof advertisers nor any organisation mentioned in the text.
2547
6319
The team: (l to r) Sue Marks, Jacqui Parr, Ian Hyder, Rob Willis, JakkiBrown, Warren Lomax.
Welcome
Read The Art & Design LSB and other publications online at issuu.com/maxpublishing
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Art&Design Licensing Source Book 7
State Of The Nation: Corporate Happenings
The latest snippets from across the globe feature amyriad of partnerships across all strands of the artand licensing sectors, as well as news aboutwhat's happening at the key trade showstaking place in New York, Londonand Las Vegas.
Finding NewContemporary ArtistsLaunched a year ago by The Bridgeman
Art Library, Bridgeman Studio is a
platform for contemporary artists. Success
stories include book covers for artists
Didier Gaillard and Rebecca Campbell and
calendars showcasing the work of Simon
Fletcher. In addition, Mark Adlington was
commissioned to illustrate the centenary
edition of Gavin Maxwells autobiography
Ring of Bright Water. Bridgeman has also
licensed the work of one of its Studio
artists, Louisa Hereford, to the cruise line
Fred Olsen.
The second Bridgeman Studio Award, in
association with Creative Review, is now
open to all artists, illustrators and
photographers. The theme is the Great
Outdoors with the deadline for entries June
15, 2015. Entries should be sent to
competition@bridgemanstudio.com
Above: Summer House Morning, 2010, adigital collage by TrygveSkogrand/Bridgeman Studio.
Tan-Tan Teams Up With LibesaThe newest partner to join MGL Licensing's ReillyTan-Tans
licensing programme is leading Chilean stationery manufacturer Libesa. Libesa will be the
first Latin American licensee for the Tan-Tan brand with a range of notebooks and diaries.
We were looking for edgy and contemporary designs for our line of stationery targeted at
tweens at teens," says Marcelo Tapia, Libesas commercial director. "Tan-Tan is exactly what we
were looking for and fits perfectly with the designs we had in mind."
MGL Licensing PartnersWith Art Marketing MGL Licensing has gone into partnership with
Art Marketing forging a unique alliance to
promote their in-house artists. MGL licensing
executive Katie Sharp comments: "Art Marketing's
focus on creating innovative and prevalent trend
lead art is a combination that lends itself naturally
to a whole roster of new product categories
particularly gift, textiles and stationery."
Above: The new Tan-Tandiary for Libesa.
At The Heart Of Art
A Wolf Of A LicenceIn a first collaboration between Creative
Connection and Northcott Silk, Northcott
has picked up several of Kathy Goff's wolf
paintings for a brand new fabric collection.
Above: Among the latest wolf paintings by Kathy Goff.
Inset:The Stag.
A Coxon SteerThe distinctive artwork of artist Claire
Coxon (represented by Image Source),
showing beautiful women of the 1920s
in fabulous clothes and millinery is
gracing the branding for two leading
trade awards programmes this year.
The artwork appears on the entry
forms and website for both The Henries (UK
greeting card awards) and the Excellence in
Housewares Awards (for housewares products and
retailers) as it ties in beautifully with the 1920s
theme of both awards. These awards are owned
and organised by Max Publishing, owner of LSB.
Claire says that her inspiration for this collection
of artwork comes from traditional and vintage art
as well as fashion and contemporary art and design.
The artwork was donated for use by Noel Tatt
(which publishes a range of greeting cards based on
the artwork) with the full blessing of Image Source.
Above: The Henries entry form is graced by ClaireCoxons imagery (from Image Source).
Final closing date for ent
Tuesday 23 June 201
Final closing date for ent
Tuesday 23 June 201
age
Sou
rce
Co-Branded Stationery & GiftsArtist and designer Ana Davis, and CrownJewlz, a burgeoning
wholesaler in the stationery and gift industry, are collaborating
on an expansive line of stationery and gifts.
The co-branded line comprises four collections of varied
artwork to include contemporary geometric designs, kitchen
themes with a vintage twist, intricately beautiful damasks in
rich pinks and oranges, and painted patterns of bright teals
and deep blues. The comprehensive group of 28 items
includes boxed note cards, stacked notepads, journals, magnetic list pads and shaped notepads.
The collection will make its debut at the National Stationery Show in New York (May 17-22), and will
also be showcased at the Atlantic Gift Markets in July and January.
Other recent Ana Davis partnerships include Keka Case, Cottage Door Press, Blend Fabrics, The
Giftwrap Company, HDS Trading and Coyne's Company.
Above: The new Ana Davis/CrownJewlzstationery collection.
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If you are a manufacturer or licensee looking for new and creative designs for your products, you will nd them at SURTEX.
SURTEX is the only show of its kind where artists and designers license and sell their original designs for the products you make. Some 1,000 artists represented by artist, agent and licensor exhibitors will be there to show you thousands of unique and cutting-edge designs for a range of products categories including:
APPAREL BEAUTY/PERSONAL CARE
DECORATIVE ACCESSORIES GIFTS
PAPER PRODUCTS HOME GOODS
HOME TEXTILES INTERIOR FABRICS
STATIONERY TABLETOP TECH PRODUCTS
WALL COVERINGS AND MORE!
Take advantage of the variety on display and nd cutting edge prints, patterns, designs and more. Register today at surtex.com
Find New Creative Designs to License or Buy
surtex.com | #surtex
Registration is FREE for qualied buyers/licensees: Register today at surtex.com
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State Of The Nation: Corporate Happenings
Card SharpPure Illustration has announced new licensing agreements which will
see two of their artists work - Catherine Aguilar and Sian Summerhayes
- appear on greeting cards in National Trust shops all over the UK.
The licensing agency confirms that its European licensing business is
also expanding with many licenses for greeting cards, wrap and
stationery having been agreed in the early part of 2015.
Right: A new greeting card design from Pure Illustration's Faye Gollaglee.
Conference Programme At SurtexSurtex, the annual New York trade show for
the surface design industry (which focuses on
the selling and
licensing of
original art and
design), will again
be bringing together owners and creators of
surface design together with manufacturers,
retailers and marketers.
Emphasising its global reach, this years show
(which takes place at New York Citys Jacob K.
Javits Convention Cente, May 17-19) will host
some 300 exhibitors (collectively featuring the
work of over 1,200 artists and designers) from
around the world, including heavyweights from
North America, Europe, Asia and Australia. The
roster of exhibitors includes over 50
newcomers representing a mix of studios,
agents, and US and international vendors.
Among the show highlights will be a 10 part
comprehensive three day conference
programme featuring distinct tracks - Core,
Advanced and Trend & Beyond - where design
and licensing experts will address best
business practices.
Some 5,500 attendees are anticipated to visit
Surtex. Visit www.surtex.com
A Winning HandCard sharps from all sectors of retail will be
out in force when the seventh dedicated
greeting card show PG Live opens its
doors at the slightly later timeline of June
2-3 at London's Business Design Centre.
The show continues to strengthen its
position in the international marketplace,
offering an opportunity for buyers to see
the latest designs and offerings from
across the greetings community, from the
largest publishers to the smallest.
In addition to artists and image libraries
who are exhibiting (in the Artists Quarter),
many of the 200+ greeting cards
publishers who are exhibiting are
increasingly interested and potent for
licensing. While the leading brands are
exhibiting in the main show, brand new
and emerging talent are being showcased
in the Springboard sections.
As with previous years, all visitors to the
show will receive a free, hot, two course
lunch, free teas and coffees throughout
the show and an invitation to a free drinks
party on the first night, Tuesday June 2.
Below: The meeters and greeters at PG
Live will be clad in dresses made from
greeting cards.
Better CommunicationAdvocate-Art.com is live and more user-
friendly, packed with images and artists.
The new design makes it easy to navigate
through a range of catalogues and themes
allowing visitors to browse and review
artwork with ease. "We wanted to create a
site that communicated with our artists,
clients and associates alike," says studio
manager Dave Moxey.
As well as an impressive image library, the
site has a
community section
revealing industry
tips and news of
the company's
latest signings.
Right: A greetingcard image fromAdvocate Art.
Eye, EyeUpcoming products for the Debra Valencia brand this year include a women's
eyewear line and a beauty category expansion. Debra will continue adding
licensees with a focus on stationery, fashion accessories and home dcor products.
Also in store from May is Debra's first authored book, Sewing Pretty Bags, for Fox
Chapel Publishing. Featuring Debra's colourful quilting fabrics, each sewing
project is designed to combine several fabrics with clear, step-by-step instructions
and pattern diagrams for an array of fashionable and functional bags.
Right: Sewing Pretty Bags by Debra Valencia.
New Art Newcomers At BLEThis year's Brand
Licensing Europe will be
taking place from
October 13 15 at
Londons Olympia.
New companies
currently confirmed so
far for this year's Art, Design & Image zone
are Alex Underdown Art; Claire Louise;
Dupenny; Hello Munki; Morrigan ; Napa
Arts & Licensing Agency; Olive and Moss;
Pango Productions; Sarah Hurley; Tcui
and RaNT.
Once again, the event will be divided into
three zones: Art, Design & Image, Brands &
Lifestyle and Character & Entertainment.
Running alongside the exhibition is the
popular Licensing Academy, featuring
keynote sessions from industry trailblazers.
Following its launch last year, The Brands &
Lifestyle Theatre will also be returning, in
addition to the License This! Competition,
now celebrating its sixth year.
Although registration opens in the
Summer, visitors can sign up now for a
reminder via www.brandlicensing.eu
Licensing Expo Expands InternationallyNew Pavilions and increased representation from countries to include Mexico, India,
China, Japan and the UK, will give Licensing Expo a truly international flavour this year.
Taking place from June 9-11 at the Mandalay Bay Convention Center in Las Vegas,
the new exhibitors join a growing list of international companies and featured Pavilions that include Brazil and
Korea, with China and Japan significantly expanding their footprint at the 2015 show. Brands from more than 35
countries will be represented on the show floor with each Pavilion offering a full range of licensing activity.
Licensing executives will also get a chance to gain insights from an exciting panel of top merchants and brand
experts during the Executive Keynote Panel that will kick off Licensing Expo 2015, sponsored by the International
Licensing Industry Merchandisers Association (LIMA) and owned and organised by UBM Advanstar.
Sony Music will co-host the prestigious Opening Night Party and present Fifth Harmony as the special guest
performer. Visit www.licensingexpo.com/registerhere
Art&Design Licensing Source Book 9
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info@bs-factory.com
Image licensing for wall art, greetings, Stationary, tabletops & products. Photography commissions
'DUULQJWRQ6SULQJHOG5G&DPEHUOH\6XUUH\*8$%8.
%HVW6Kot Factory Image Library$VVDI)UDQN3KRWography & Licensing
www.bs-factory.com
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New SigningRenowned artist Reuben McHughhas recently joined Image By DesignLicensing (IBD). Reuben has workedwith a host of major publishers in thepast, both in-house and as afreelance illustrator. He works in avariety of mediums and combinesphotography and painting withdigital techniques to create inspiringmodern designs licensed forgreeting cards and other products.
Right: Reuben McHugh's Boys Room.
Fast PacedPhotographerLicensing photographer AssafFrank has seen a surge in demandfor his landscapes and cityscapes,with retailer John Lewis offering anextensive collection of his imagesframed with liquid art. Hiscityscapes are also being licensedfor use on other products includingpuzzles, calendars and coasters.Assaf is planning more city locationsfor photography trips later this year.
"The great thing about being incities is the fast pace which is totallydifferent from the tranquil settings oflandscapes," says Assaf. "I love thebusy hub of humanity getting onwith their lives."
Global ReachTokyo-based etching artist Mitsushige
Nishiwaki works on a global stage
creating etchings for books,
advertisements, fashion and shop
window displays for Japan, Europe and
the USA. Two galleries in the UK
currently stock his etchings. Mitsushige
will be showcasing his work at Surtex
(booth 252) where he will be looking to
expand into other markets to include
textiles, interiors and stationery.
State Of The Nation: Photography & Image Art
In The FrameAn extensive range of subject matter, spanningeverything from travel and fashion to landscapesand science, is brought into focus on photographiclicensing opportunities.
Wild AboutDanitaArdea has expanded itsscenic content in recentmonths with a newcollection of travel andlandscape photographyfrom new contributorDanita Delimont. This wideranging collection includesscenics and landscapes aswell as wildlife imagery. TheDanita Delimont collectionemphasises Ardea's continueddedication to quality, bringing togetherimages from around the world.
Above: Soho Mannequin byMitushige Nishwaki
Above: Danita Delimont's Lavender andWheat Fields along the Valensole Plateau inProvence, France.
Above: Brooklyn Bridge Umbrellaby Assaf Frank.
LuvKelly LaunchesKelly Richardson Images is introducingher new brand LuvKelly, which is used sideby side with the rescue kitten images thatshe photographs and licenses: LuvKellyKitten Images. Licensees are also helping todonate money and raise communityawareness for rescue animals.
Below: Among the images from Kelly RichardsonImages' new LuvKelly brand.
Art&Design Licensing Source Book 13
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Art&Design Licensing Source Book 15
Making An ExhibitionOf HimselfIt has been a jet setting year forartist/illustrator Howard Robinsonwho began the year exhibiting withPrime 3D for the launch of his newrange of children's 3D puzzles at theHong Kong Toy show, followed by theNuremburg Toy show in Germany. Itwas then back to the Far East in Aprilfor the Hong Kong Gifts & PremiumsFair, which saw the launch of a newand extensive lenticular 3D program.
In addition, a new set of images willbe launching at Surtex in May (booth333) and Licensing Expo in June(booth H26) taking the popular selfiestrend as a theme.
Above: 'Selfies', by Howard Robinson.
Beryl Cook Collection Carousel Calendars and Otter House Card and Gift,together with licensing agent This IsIris, will be publishing a range of BerylCook stationery and giftware for thefirst time in 2016. Having recentlyacquired the licence, the publishers arethrilled by the opportunity to create anew collection showcasing Beryl Cooksunique artwork.
"Beryls work is stunning, humorous,instantly recognisable and with a verywide appeal that makes this a reallyexciting project for us," enthusesMartin Rees-Davies, head of licensingfor the Otter House Group. "Ourbrand planning, ideas and strategy willdevelop some great product that weare looking forward to sharing with themarket across dated, stationery, cardand gift.
State Of The Nation: Graphic Art
Graphic art is an exciting medium, with currentdesigns encompassing a wide gamut of subjects,from sewing to sentiments and selfies.
New, New, NewIts been a busy year at Caleb Gray Studio with new licensing agreements, newproduct categories, and new designs. Among Calebs newest licences is Primitives byKathy, who has paired Calebs designs with sentiments and sayings on the company'sline of baby box signs and frames.
Other current debuts include Calebs new Super Speedway and Spaced Out fabricswith Robert Kaufman, new Little Stinker kids gifts andstickers with Frecklebox, as well as the Robot Factorypartyware collection.
Caleb Gray Studio will also be rolling out severalnew collections at Surtex to include Beachy Keen, LetMe Entertain You and Seasons Eatings.
Left: Primitives, a new licence for Caleb Gray Studios.
Virtual Art Licensing ShowThe new ArtLicensingShow.com website isa protected portfolio website and private
social networkingcommunity in one.Over 300artists/agents haveuploadedthousands ofexclusiveimages/collectionsthat can be sharedwith specific
authorised art director members on the site.At no cost, licensees can join and workdirectly with licensors and can review andsearch hundreds of works with a single login.Artists/agents maintain 100% control overtheir IP. All industry professionals are invitedto sign up for a complementary listing.
Making Her DebutMarsha Rollinger is a versatile designer whoenjoys working in various media under herstudio name Equinox Art & Design. Findinginspiration everywhere, Marshas designsrange from sophisticated and textural toplayful and whimsical. Exhibiting for the firsttime at Surtexthis year, (booth561), EquinoxArt & Design willbe debutingseasonal,novelty, andeverydaypatterncollections forvarious markets,including papergoods, gift, fabricand home decor.
Seamstress ExtraordinaireThe Great British Card Company has
secured the greeting card licence forThread-Drawn by Tina Crawford from ThisIs Iris."Tina Crawfords free drawing with asewing machine is so incredible it really hasto be seen to be believed, says Nick Adsett,group product director at GBCC.
"Working with such blue chip clients as Sir Paul Smith, St Pauls Cathedral and KewGardens, Tina has already built a real name for herself in the stationery industry andwe are delighted to be able to work with her.GBCC expects to release a new range of greeting cards from Tina Crawford at PG Live2015, which takes place at London's Business Design Centre on June 2-3.
Above: Poinsettia byMarsha Rollinger.
Setting The Tone
Inset: TinaCrawford
Above:ArtLicensingShow.com
Above: Beryl Cook.
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ART AND DESIGN LICENSINGwww.mgllicensing.com
Email: info@mgllicensing.comTel: +44 (0) 2083928010
Jody Bergsma
Alison Lee
Dominic Davison Art Marketing
Haruyo Morita
Gary Redford
Art Marketing
Surtex: Booth 423 | Licensing Expo: Booth F024
Rachel Stribbling
018_Art & Design 2015_Art & Design LSB 02/05/2015 15:16 Page 18
Her WingsSpreading
Art&Design Licensing Source Book 19
FACE TO FACE: Madeleine Floyd
Mention the name Madeleine
Floyd, and aficionados will
immediately picture the
beautiful watercolour illustrations from
her book Birdsong - which features over
50 drawings of British birds, their eggs,
songs, sounds and Madeleine's personal
anecdotes - that made people sit up
and take notice when it was first
championed by the National Trust five
years ago.
Since then, Madeleine (who describes
herself as being gentle and
determined"), has expanded her
portfolio, branching out into new
designs featuring chickens, butterflies
and, more recently, florals, a key focus for
the brand going forward. (Summer
florals was launched last year, with
Spring and Autumn florals launching
later this year).
"The National Trust has been a great
patron of my licensing brand as they
found a strong resonance between my
work and their customers," explains
Madeleine. "In addition to Birdsong,
another highlight of our collaboration
has been my book Chickens, Ducks and
Geese, which has also translated into a
licensing success."
Coming from an artistic background, it
seems that Madeleine was born to be an
artist. Her paternal grandmother was a
keen portrait and landscape painter, and
both her maternal grandparents enjoyed
occasional watercolour painting.
"I have always loved drawing for as
long as I can remember," concurs
Madeleine. "I began by doing line
drawings of my family and was always
very interested in recording my
surroundings. I think my love of
the natural world arose as a
contrast to my reality of living
in a boys boarding school
where my father was a
housemaster and subsequently
a headmaster. As a little girl I
sought somewhere to escape
from all that machismo and
testosterone!"
After she graduated from
London's Camberwell College
of Art some 25 years ago, her
first commission was for the Evening
Standard's ES Magazine. "In those days
the Evening Standard was a fantastic
advocate of illustration and I was asked
to illustrate a run down, rough around
the edges pub miles from anywhere
beyond the end of the Northern line,"
she recalls.
Today she works from her own airy,
spacious studio in London's
Wimbledon, where she not only writes
and illustrates her own books -
Captain's Purr and Cold Paws Warm
Heart preceded Birdsong - but she also
Above: Robins are among Madeleine's collections for Highgrove.
From a first commissionfor the EveningStandard's ES magazine,to prestigious collectionsfor Highgrove and bestselling books for theNational Trust, Britishnatural world artistMadeleine Floyd - whopaints, draws, writesand illustrates - is f lyinghigh with an everexpanding licensingportfolio that ismanaged by DRi.
LSB Art & Design putMadeleine into the hotseat to discover what'scurrently on her easel.
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Art&Design Licensing Source Book 21
produces hugely successful exhibitions
and undertakes commissioned work for
corporate clients.
What makes Madeleine's illustrations
so unique is the way she captures the
magical details of the natural world
using a dip pen and a pot of ink. They
cleverly depict the personality and spirit
of the subject she's studying, with notes
in her own handwriting adding another
personal and fascinating dimension.
Having discovered that her work
translates beautifully onto all kinds
of materials she is continuing to
pursue a licensing route. Working
in collaboration with licensing and
marketing company DRi, her work is
now available on a growing portfolio of
licensed products - from greeting cards,
bone china mugs, melamine and fabric
to tinware, limited edition prints,
giftwrap, stationery and most recently, a
new range of ceramics.
So was it easy for her to move into
licensing? "I took the step when my son
was born eight years ago," Madeleine
explains. "It was fairly easy as by then I
understood that there was considerable
commercial value to my illustrative work."
Her first licensee was McLaggan Smith
mugs, who sold a large volume of her
bird mugs into The National Trust. After
that, the licensing programme began in
earnest, with Madeleine admitting that
she is delighted to see her work shown
in this way.
Naturally she still gets a buzz seeing
her artwork on a beautifully designed
product when the licensee does a good
job. "Quality can vary," she admits, "and is
always dependent on the licensee and
the art direction that is involved along
the way."
Given that she now works in so many
different formats and product sectors,
how does she approach a commission
for a new licensed collection? "The
principle remains the same, in that I aim
to keep producing original, new
illustrative work about subjects that
inspire me and, by and large, that simple
formula results in honest work that
translates well across a range of
products," Madeleine replies. "I remain
in awe of the beauty of the natural
world so the possibilities are endless."
Three years ago, Madeleine also
began a very special collaboration
with Highgrove, home to HRH Prince
Prince of Wales and the Duchess of
Cornwall. "It was a great honour and I
have been thrilled with the results," she
enthuses. "Initially Highgrove needed
some contemporary illustrative work for
a set of greeting cards. This then
progressed into two Christmas
collections and a subsequent vegetable
garden collection. I look forward to
being able to produce further exclusive
work for Highgrove in the future."
Did she ever think that 'Madeleine
Floyd' would become such an
acclaimed international brand? "I never
thought I would be a brand at all!" she
laughs. "I love what I do and Im just
delighted if it can bring others a sense of
happiness or enjoyment in the natural
world and if that can be combined with
a sense of wonder and a suggestion of
humour and character then that is all
the better.
In many ways, Madeleine says that she
feels as though her career has only just
begun, but if she had to
choose a highlight so far, it
would probably be the
successful fine art exhibitions
that she has held. "Some people
are not aware that I paint as
well as illustrate, and, as an
artist, selling ones large
personal work to the general
public is a unique and
rewarding achievement."
Madeleine's main goal this year is to
continue to grow the brand
internationally. "I'm keen to see how
Madeleine Floyd takes foot in Japan. I'm
also very much looking forward to
exhibiting more fine art in the future,"
she states.
At the moment she's busy producing
new floral and butterfly work in addition
to commencing some exclusive work for
Chewton Glen and Cliveden. She clarifies
that what she loves most about her job
is the freedom of being in control of her
time and production. "When it goes well
I'm creating something original that will
exist long after I do, and that feels like a
worthwhile way to spend my time.
I'm still in awe of the creative process
itself and am just privileged to be
someone who can make a living and
learn from that.
TurningJapaneseAn exciting internationaldevelopment for the MadeleineFloyd brand is a collaboration betweenUK licensing and marketing companyDRi and Copyrights in Japan.
Licensees include Skater which willbe producing a range of kitchenwareand homewares to include melamineand bento boxes, and Yamaka Shotenwhich who are producing an extensiverange of ceramics.
Left: Gardening Green, one of the Japanese rangesfrom licensee Skater.
Right: The Ulster Weavers butterf lies range ofkitchen textiles.
FACE TO FACE: Madeleine Floyd
Above: Summer f lorals, a range of bonechina mugs from Otter House, launchedlast year. Above right: Also from OtterHouse, a new collection of stationeryfeaturing Madeleine's chickens.
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Surtex 2015
Art&Design Licensing Source Book 25
Taking place from 17 19May this year, the 29thSurtex show continues to be
the primary global resource for artand design licensing, attractingover 5,500 visitors that licence artacross industries such as fashion,home goods, stationery, furnitureand more. With over 300 exhibitorsalready gearing up for three daysof frenetic artistic activity, it offersdesigners and licensees thechance to come together to createexciting product plans andembark upon new partnerships.
The international art licensingcommunity will be coming togetherto turn the Jacob K. Javits Centerinto a focus for their creative forces,with global heavyweights attendingfrom as far afield as Europe, Asia andAustralia. There is also a whole hostof fresh talent, with over 50 first-timeexhibitors representing a diversemix of studios, agents andinternational vendors.
The exhibitors are split into threekey sections, making the world-leading trade show easy tonavigate. The largest section of the
show floor is dedicated to the coremarket of art and brand licensing,and plays host to around 200 artists,designers, agencies and brandswho will be presenting their newestcollections and designs.
The second section, Atelier, offersdesigns from over 80 trend-forwarddesign studios which are exclusivelyfor sale and ideal for a multitude ofproduct categories, coveringeverything from fashion fabrics towall coverings. The final section ofthe show, the ReSource HuB, focuseson some 20 companies offeringtechnology and business resourcesfor artists skills which areincreasingly essential in thecontinually evolving digital age.
We are delighted to welcomeboth returning and new exhibitorsto what promises to be anoutstanding edition of Surtex, said
Liz Crawford, vicepresident and groupshow director.Attendees can
expect a unique anddiverse collection of the
industrys best art and designfor sale or licence.
world renow
Artistic Ambition
A 10-part seminar series, TheSurtex Conference will seedesign and licensing expertsaddressing best businesspractices across a wide varietyof categories, such as licensing,monetising art and trend-spotting. More informationabout the conferenceprogramme and how toregister for the show can befound online atwww.surtex.com.
Surtex Seminars
The art, design and illustration world will onceagain be descending on New York in mid-May, asover 300 artists, studios and agents will bedisplaying their designs and showcasing theirlatest collections at Surtex, in what is commonlyconsidered to be the world's biggest and bestcreative marketplace. A&D LSB takes a virtualguided tour of the gallery to see what's in store for 2015.
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Surtex 2015
Plane SpottingThis year will see Giordano Studios
celebrating 35 years in art licensing.
Launched in 1980, the family of artists is
best-known for pet, wildlife,
Christmas/holiday and other traditional
themes. For this year's show, the studio
has concentrated on many children's
themes including under the sea, African
savannah, growth charts, planes, trains
and vehicles and baby animals. New
patriotic designs will also be featured,
as will collections entitled Songbirds
and Lodge. The full portfolio of over
2,500 designs will be available.
Booth 436
Below: Popular children's themes will be on show.
Style MixDot Dash Design is very launching its
first ever print and pattern collection at
Surtex, with a range jam-packed full of
new artworks for kids, lifestyle,
stationery and gifting. The Studio
Collection offers a real mix of art styles,
with everything from watercolour
florals and nave sketchy doodles to
bold graphic characters. The collection
is available for both purchase and
licensing, while the team also works on
bespoke tailor-made commissions.
Booth 455
Right: Fabulous 50s-inspired fashionistas.
Everyday InspirationInspired by everything from the
strange to the ordinary the
Bridgewater Moss Design collection
offers a never-ending mix of everyday
geometric designs, florals and textures.
These are offered alongside seasonal
motifs and sprinkled liberally with
special occasion and conversational
themes. A full service design firm,
Bridgewater Moss is returning to Surtex
for the 21st year, bringing with it trend-
forward surface design solutions for the
fashion, home, tabletop, contract and
paper industries.
Booth 605
Below: Everyday geometrics, ideal forhomewares.
Fresh ColourNative New York lifestyle design studio
Design Works International will be
showcasing its newest surface design
collections this May. Visitors will be
able to discover the updated twist on
colour, style and trend as Design Works
previews its latest print and patterns
collections for 2016. With varied
techniques, fresh colour updates and a
variety of styles, the collections take in
a broad spectrum of styles, ranging
from updated transitional to modern
contemporary.
Booth 622
Above: Gorgeous colourways andbright patterns.
Coool For CatsThe latest series from Southern Californian
artist John A. Conroy is called Coool Cats,
and will be featured prominently at this
year's Surtex. The most popular cat designs
which are whimsical and fun which will
be presented in single print and various
dynamic repeat patterns. John is best
known for his straightforward strong,
striking graphics, which have an ethnic and
iconic look. John has also been a successful
touring artist on the arts and crafts circuit
for over 25 years, and has established
himself as a leader and forerunner in the
surface design arena.
Booth 542
Above: This funky silhouette design looksgreat in fabric.
Happy Happy Art
Collective Emily, Jill and Tammie are three
artists from the Happy Happy Art
Collective and are excited to show
their newest work available for sale
or licence. Their work will be seen in
2015 on home decor products,
children's books, greeting cards and
wallpaper. The trio will be exhibiting
lots of hand lettering, adorable
characters and repeat patterns.
Booth 532Above: Complimentary colours and styles from the Happy Happy crew.
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Art&Design Licensing Source Book 29
Surtex 2015
Travel TrendsM Design Studio began in 2000 with one little
portfolio and some big ideas, and is now celebrating
15 years of designing and creating. With an eye for
trend and love of travel, each new collection is
designed to be relevant to todays market. With ten
new collections being introduced this year, the fresh
offerings include bold geometrics, indigo hues, Indian
and tile motifs, watercolour florals and artisanal hand-
printed designs. New collections include Watercolour
Gypsy, Costa Maya, Got the Blues, Portugal Kitchen,
Farmers Market and Crafty Mod.Booth 248
Feast For The EyesA fresh new face at Surtex 2015, Joan
Chamberlain Designs showcases the
vibrant art of Joan Chamberlain, featuring
her love of food and the pleasures of the
kitchen. Joan's botanical collection
features the beauty of fruits and
vegetables, brought to life with intricate
layers of coloured pencil patiently blended
to produce rich, saturated images for an
elevated style in tabletop, kitchen textiles,
and wall decor. Joan also offers whimsical,
text-based images in her culinary range. Booth 552
Below: Culinary themes work well for kitchenware
Very VersatileParcai Designs is returning to Surtex with four
new, notable artists and dozens of new
collections from artists including veteran
illustrator Phil Marden and nature-inspired
Aimee Ray. Our trend-conscious artists have
created a wealth of new work applicable to all
product categories, said art director, Lainey
Parker. We look forward to unveiling a unique
body of fresh, fun art, including whimsical
juvenile collections and a wide variety of
versatile patterns.
Booth 451
Making MemoriesArtist Tatyana Starikova works from her busy
design studio, in a variety of styles from
whimsical art for children to sophisticated florals
for a more grown-up market bringing her
passion for illustration and pattern to products for
everyday, holidays and special occasions. Product
art is not just for decoration, said Tatyana. Its for
celebrating the little and big moments in our lives,
for making memories, expressing our taste,
making statements about who we are."
Booth 544
Fresh FeelArtist Nicole Tamarin returns for her
fourth consecutive Surtex with
beautifully hand-painted watercolours.
Among her newest collections debuting
this year are romantic French Country
looks, pearl adorned lace-inspired pieces
and fresh new peacock art. Nicole will also
be showcasing an array of her signature
florals. From seasonal and holiday themes
to everyday images and patterns, Nicole is
known for her subtle sophistication and
elegance as well as her attention to detail.
Booth 434
Below: Peaceful Peacocks byNicole Tamarin.
Above: A fresh take on f lorals from Josephine.
Above: Bright, funky newchildren's designs.
Right: Part of Tatyana's Flying Blossoms collection.
Pattern And PaintWith brand new collections on show at Surtex,
Josephine Kimberling is expanding her
signature artistic style in 2015, by incorporating
traditional media such as watercolor, collage
and hand-lettering for a fresh look that is
already receiving a great response from
licensees. Josephine's ability to apply her artistic
talents to her varied portfolio of work based on
emerging trends and the latest fashions is just
one of her many strengths.
Booth 424
0:
Above: Intricate, cool geometric patterns.
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Art&Design Licensing Source Book 31
Surtex 2015
Nature's InfluenceStephanie Chambers is a Brooklyn-based
artist with a passion for travelling and the
plant and animal kingdom. She uses
traditional hand-painted techniques to
create each image, which are then
translated into icons and patterns digitally.
Her artwork has been shown at galleries
and art fairs across the world, and her
nature-inspired Surtex booth will feature a
variety of plant and animal collections. As
a first-time exhibitor, Stephanie's goal is to
connect with people in the home dcor,
paper, fabric and fine art print markets.
Booth 259
Contemporary CollectionsIts been a busy year at Caleb Gray Studio with newlicenses, new product categories, and new designs. One ofCalebs newest licences is Primitives by Kathy, which pairsCalebs delightful designs with its nursery collection. Calebis also delighted to add to his line of cards with DesignDesign and his fabric range with Robert Kaufman. Thestudio is also preparing to roll out several new collections,including the sunny Beachy Keen collection, the Let MeEntertain You collection and the tasty Seasons Eatingscollection of holiday treats.Booth 365
Club TropicanaAbby Zweifel is the designer behind Pomelo
& Pomelo, the creative company behind
curiously fabulous patterns. Based in sunny
Florida, she draws inspiration from her tropical
surroundings. Abby has been creating a
variety of art for products for the better part of
a decade, both as an in-house artist and
freelancer, and her work includes designs for
homewares, stationery, gift, apparel and
textiles. Print and graphic artwork themes at
Surtex include coastal, Christmas/holiday,
florals and woodland.
Booth 465
Above: Colourful cockatoos in theirnatural surroundings.
Above: Graphic prints inspired by the tropics.
Bold And BrightCreated by designer Annie Chen,
Lemonni features simple, bold shapes
with bright colours. The collection of
stationery and home textiles designs is
suitable for greeting cards, tea towels,
cushion covers, and canvas bags all feature
the colourful patterns. This year will be
Lemonni's first showing at Surtex, and will
allow Annie, who comes from a graphic
design background, to showcase her deep
love for patterns. Established in 2013,
Lemonni brings Annie's original pattern
designs and love for paper, textiles, simple
shapes and unconventional colour
combinations together.
Booth 344
Below: Simple shapes making bold patterns.
Pop PatternsArtist Debra Valencia will be clocking up
her seventh consecutive year at Surtex in
2015. Represented by her agent, The
Brand Liaison, she will debut new
everyday contemporary floral, paisley,
fruit and holiday surface design
collections with a fresh pop art look and
adding hand lettering, icons and
illustrations to the mix. Debra is looking
for licensees with a focus on stationery,
fashion accessories and home
dcor/textiles as well as back-to-school
supplies and giftable stationery items.
Booth 207
Below: A pop-art take on chrysathemums.
Above: A fresh lookfrom Caleb Gray.
Africa DaydreamChicago-based Greenmarrow Studio will
return to Surtex 2015 with new designs from
founding artist Yun Jeong Bae. Yun
intertwines her background in fine art and
post production to transform her hand-drawn
illustrations into lyrical designs that are well-
suited for home decor, wall coverings,
stationery, fabrics, giftware and more. This
year's studio collections feature botanical,
conversational, nautical, seasonal and novelty
themes across an extended portfolio.
Booth 354
Below: Graphic print based on an African theme.
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Art&Design Licensing Source Book 33
Fanciful FunBluebell Design Studios
offer a large inventory of
happy, colourful art for all
surfaces. Co-creatives Suzan
Waldinger and Beth Saffer
will be showcasing a
number of their fun and
fanciful designs. With genres
such as folk art, retro,
juvenile, geometric, and
more, Bluebell Design has
over 20 years experience in
the art circuit and holds
licensing contracts in prints,
paper goods, doormats, and is
currently working on a new line
of designs for tech products.
Booth 336
Festive FunPortfolio Select is a well-established
art licensing company based in the
UK, dedicated to excellent customer
service and to providing fast, friendly
assistance. This year it will be showing
two new artists Emma Leach and
Delphine Cubbit, both with strong
portfolios and designs for all
products. Emma paints fun festive
icons with a traditional feel, while
Delphine has a vibrant, bold style,
with eye-catching designs in bright
colours, along with illustrative
Christmas scenes.
Booth 212Above: Friendly Christmas scenes arealways popular.
Perfect PopAmerican Dream House is an up-
and-coming pop art brand, making
its first appearance in the
commercial market at this year's
Surtex show. The new collection has
mass appeal with bold, yet classic
designs inspired by Andy Warhol
and 1950's Americana. Molly
Rosner's hand-painted designs are
ideal for home dcor and
merchandise: fresh, cool, and
colourful for young and young-at-
heart consumers.
Booth 247
Above: Heartbreaker by Molly Rosner.
Left: Cute character art, ideal forstationery lines.
Above: Fun,colourful printsmake a splash.
Cultural CheerFeng Liang Design remains
internationally active by leveraging
Feng's cultural background and
experience in different markets. Two
highlights from the newest collection
are now available to license. Feng has
expanded her collection to include
reworking traditional designs that go
beyond the typical holiday, birthday,
or occasion. Carousel is a cheerful
pattern which features a timeless
take on childhood, while Animal
Wonderland incorporates a mixture
of geometry, folk patterns and animal
outlines.
Booth 329
Left: There's no pink or blue in thischildhood print.
Great OutdoorsRepresented by Jennifer Nelson
Artists, Lauren Lowen (formerly
Lauren Minco) is best-known for
her quirky and whimsical
illustrations featuring unique
characters for all ages. Her art has
been featured on a variety of
products, from stickers and
greeting cards to book covers and
gift items. Charming new
characters, holiday and Christmas
art will all be on show at Surtex, as
will new florals created with her
distinctive touch. Booth 559
Surtex 2015
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Licensees Revelations
Art&Design Licensing Source Book 35
The ArtisticBombardment
Bev Cunningham, creativedirector of Abacus Cardsand Clare MaddicottPublications:
We are still very
excited by our
new Selina Lakephotographic
range. Selina, who
is a well-
respected stylist
and author
working mainly
in the area of interiors and home
accessories, wasnt seeking to publish
her work as greeting cards, but was
thrilled when we approached her; and
being a lover of greeting cards she
was more than willing to venture into
the world of cards.
In the Abacus studio we were aware
of Selinas work and style, as we have
always enjoyed poring over interior
magazines for inspiration, appreciating
interesting use of colour and
identifying home trends. Selinas style
and books have a large fan base and
not only has she published a
considerable number of home styling
books but these have been published
in a variety of languages, which are
sold around the world. Therefore, not
only did we love Selinas use of colour
and styling, but we were also aware
that we were fans among many; not a
bad start for a licensed range.
Our most recent licence signing
though is with cartoonist Neil Kerber.Neil, who is a regular cartoonist for
Private Eye and the Daily Mirror,
approached us with a submission via
our submissions@ email address. The
range launched in May featuring
cartoons from his Basically collection,
a selection of cartoons dealing with
lifes absurdities. Everyone in the office
loved Neils humour and cartooning
style, so we didnt hesitate in putting
together an initial range of 14 designs.
Personal Revelation: Whatartist/designer, artistic genre ordesign technique has made amajor impact on your life?
This is probably a corny answer, but Id
have to say my art teacher at
secondary school, Mr Thomas! He is
the person
responsible for
encouraging
my passion for
art and design
and allowing me
to see that I was not only capable of
getting a degree, but that I could
ultimately get a job in the creative
industries. I was the first person in my
family to go onto further education
and achieve a degree and came from a
background where my mothers
attitude was Art A level and then
what? But much to my parents
surprise and delight and with great
thanks to Mr T, for all my working life
Ive been able to earn a living from jobs
that have utilised my creativity.
But if I have to choose a professional
artist, then I would say Matisse. I nevertire of Matisse, his work has always
touched a chord and in fact at the
Matisse Cut-Outs exhibition held the
Tate last year, I actually felt goose
bumps when I first walked into the
gallery and spied a particular wall in
the second room. Hes like an old friend
who dips in and out of your life, but
that youre always delighted to see;
familiar and comforting, and always
interesting and inspiring.Right: One of the new Selina Lake designs that
is published on cards by Abacus.
Right: Thedistinctivecartoon styleof Neil Kerber.
Licensees are bombarded all the time with opportunities to licence art anddesign properties and images. Art & Design LSB delved into some of therecent signings to discover what it was that piqued their interestas well as persuade them to share their personal artistic muses.
35_37_39_Licensee Feedback_Art & Design LSB 06/05/2015 10:50 Page 35
For more information say hello@thisisiris.co.ukor visit www.thisisiris.co.uk
Ci
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Shil
Chi
t20
14
2015 This is Iris. www.thisisiris.co.uk
This is Iris, a creative licensing agency.We work alongside a variety of established artists and IP developers
to extend their ever growing international licensing programs.
036_Art & Design 2015_Art & Design LSB 02/05/2015 18:17 Page 36
Art&Design Licensing Source Book 37
Licensees Revelations
Martin Rees-Davies, head of licensing for The Otter House Group (which include Carousel Calendars):
The last two years has seen an enormous amount of growth for Carousel Calendars
within the licensing sector. We have been able to increase our brand portfolio by 35%
and part of this has been through recent additions from the art and design world,
including Beryl Cook, Emma Bridgewater, Banksy, Jan Constantine and Matt Sewellto name, but a few.
Weve recently announced that we are to publish a range of Beryl Cook stationery and
giftware for the first time in 2016, covering calendars, diaries, stationery, cards, jigsaws, key
rings and gifts (through a licensing agreement with licensing agent This is Iris).Beryls work is stunning, humorous,
instantly recognisable and with a very
wide appeal, especially as her paintings
show people enjoying themselves. She only began regularly painting later
in life and had no formal training as an artist. Beryl spent the majority of
her life living with her husband John in Plymouth in the UK, and it was
there that she found a lot of the inspiration for her art. Beryl died at her
home in Plymouth in 2008, at the age of 81, and shortly afterwards one of
her largest exhibitions was staged, visited by thousands who came to
view her art and remember the life of this incredibly popular artist.
It will be a pleasure and an honour to now translate some of Beryls art
onto a whole range of products.
Personal Revelation: What artist/designer, artistic genre ordesign technique has made a major impact on your life?Having spent nine years in The British Army, the historic and traditional
military artist has always inspired me and had a major impact on how I
viewed art. I have always loved the work and attention to detail that has
gone into all subject matter, whether in battle, ceremonial or historic
locations around the world where the Army served or where stationed. The works of Sir Alfred Munnings, WA Thorburnand Richard Caton Wooodville are particularly stunning and a stark reminder of past events such as Waterloo and TheCrimean War. Equally impressive, but in a different way are the more modern works of Tessa Campbell Fraser, especially herhorses which are so lifelike you believe they are there in front of you.
Left and below: Among the products from The Otter House Group that willfeature Beryl Cooks art are calendars and dairies. Above: Among the EmmaBridgewater products from The Otter House Group is this diary.
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Licensees Revelations
Nick Adsett, group product director of The Great British Card Company:
Weve had a lot of great recent signings of
which Avanti is very significant. Avanti isacknowledged as masters of
cute/humorous/whimsical photographic
greeting card sends and as such we are
delighted to have signed a deal to publish
and distribute Avanti product in the UK, to
further extend our humour portfolio.
Another good one is Look At It ThisWay, a cartoon female to female humour range by LeeFearnley, which is doing well for us and is now being licensed to DesignDesign in the States. Lees humour crosses the Atlantic the other way!
Also notable is Histericals, licensed from MGL, which started off slowlybut is now starting to gather pace and adds a more modern humour
approach to our Paper House offer.
Villager Jim has been another great photographic addition to ourportfolio this year and we have huge plans for some extensive product
development later on this year, taking the brand into everyday, special
occasions and relations cards, and also into Spring Seasons.
On our Almanac brand front, Ken Eardley and Shawn St Peterlaunched at the Spring Fair and have met with a great response, joining
established favourites Animal Magic by Becky Brown and the printwork of Barry Goodman as popular selections.
Personal Revelation: What artist/designer, artistic genre or designtechnique has made a major impact on your life?
That would have to be Peter Saville, who was responsible for so manygreat record sleeves for Factory Records in the 1980s for the likes of New Order, Joy Division and The Happy Mondays. His use of typographywas inspiring.
Below: One of the images from Villager Jim,whose real identity has remained underwraps.Right and below right: In a change of itsbusiness model for the UK market, Avanti isnow licensing its designs to GBCC.
Dan Graham , editorial directorof Top That Publishing:Working in childrens
book publishing, a lot of
the art that we sign is
licensed from the
illustrator for us to sell
around the world.
While it is hard to pick
a favourite, I am
particularly excited by
our new Learning
Journeys range of
books and books-
plus components
titles. The artwork
style was developed
by established artist Steph Hinton, under the
pseudonym of Olive May Green, and the
retro approach perfectly complements the
series editorial mission to promote a greater
understanding of the world to young children
and has most importantly, has international
appeal. Vintage and yet also modern, the
Learning Journeys art style will conjure up
feelings of nostalgia for adult readers, while
the colourful animal characters and fun
depictions of places will instantly appeal to
children. The first Learning Journeys books are
now available for co-editions and licensing
rights around the world, and have already
been sold into several territories at the recent
Bologna and London book fairs.
Personal Revelation: Whatartist/designer, artistic genre or designtechnique has made a major impact onyour life?
Im a big fan of art with an underlying political
or social message and like works that spark
conversation with guests and my children.
Works by the street artist, Mau Mau, are bold,
fun and fulfill both requirements without
breaking the bank. Over the years Ive bought
eight of his vibrant limited edition prints and
they provide much-needed colour and focal
points to my minimalist, industrial interior
decor and make me think too. (Heres a link to
Mau Maus website: www.mau-mau.co.uk)
However, if money was no object, I would
love works by John Hoyland, Alan Davie,
Roger Hilton or Frank Bowling to adorn
my walls! One day...
Above: The colourfulwork of artist StephHinton features in theLearning Journeys booksby Top Take Publishing.
35_37_39_Licensee Feedback_Art & Design LSB 06/05/2015 10:56 Page 39
The idea is that we'll be able to
show consumers and licensees
exactly where the illustrations in
their favourite books and designs
hanging on their walls all started out,"
explained Hannah Curtis, art licensing
agent and the driving force behind
Bright Art Licensing. "We want to make
our artists into
rock stars!"
A combined
retail outlet,
gallery space,
design studio and licensing agency,
the Bright Emporium will be the first
of its kind. Situated in an airy building
in a cosmopolitan shopping area in
London's fashionable Battersea, the
emporium (which is due to open this
autumn) will bring together all the
elements which make up Bright's
business and allow the public to have
access to them.
By lifting the 'fourth wall' in this way,
Bright is able to offer a home for
sophisticated licensed artwork and
children's illustration alike, making it
accessible to the consumer. "We will be
able to allow our emerging talent and
established artists to display their work
in a unique showroom," explained
founder Vicki Wilden-Lebrecht, "and
bridge the gap which currently exists
between artists and their audience."
The project, which is the brainchild
of Vicki and Hannah, will see
consumers able to walk in off the
street and browse the artwork on
display, with the opportunity to
purchase licensed product, bespoke
pieces, print on-demand editions and
other commissioned artworks.
"It's a huge step forward for our
artists," continued Vicki, "as its such a
unique
opportunity.
We'll be putting
them right in
front of their
core audience and giving them a retail
platform to work from, making them
directly accessible to the public."
By giving artists an opportunity to
be discovered and consumers an
opportunity to immerse themselves
in the creative world, Bright is
bringing together two worlds which
have been kept apart - until now. "We
wanted to create an innovative,
passionate hub," Vicki said, "where
people can come together and form a
real artistic community."
As a multi-functional space, the Bright
Emporium will be able to function as a
gallery, event space, design studio and
A boutique art licensing agency, Bright Art Licensing is already well-knownthroughout the industry for pushing at the veryboundaries of creativity. Its latest project, the BrightEmporium, is no different. A&D LSB took a behindthe scenes tour to find out more about what thefuture holds in store for this innovative company.
It's All In The NameArtists often end up as unsung heroesin creative projects but Bright wantsthat to change. With talent like BenjiDavies, Sue Hendra, Yasmeen Ismailand Nicola O'Byrne on the books,Bright knows that publicly-recognisedcreatives can sell books andmerchandise through their own,renowned styles. The Bright Emporiumwill allow artists to have their talentrecognised, their names to becelebrated and distinctive brands tobe created.
ART FOCUS: Bright Art Licensing
A Creative Space
Art&Design Licensing Source Book40
"
Below: A striking design fromFiona Woodcock.
Above Vicki Willden-Lebrecht, founder ofBright Art Licensing.
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retail showroom. The inclusive two-
level space is fully moveable, allowing
storytellers, artists and publishers to use
it for exhibitions, workshops or displays
- showcasing creativity to the
consumer at every stage.
As an interactive artistic hub, the
Bright Emporium is expected to be a
hive of activity at the best of times, but
Vicki has a clear vision of the events
which will take place within the space.
We'll be able
to host
everything
from artist-led
exhibitions to
book signings
and children's
literary
workshops,
she explained.
We already
run
Storytelling
Sunday events
in Battersea's
Doodlebar, so being able to bring that
in-house will be fantastic.
Exposing the younger generation to
art and storytelling is important to
Vicki and the Bright team, who believe
exposure to the arts is one of the most
valuable things a young person can
experience. Creative art and story
telling is all around us, Vicki pointed
out. If we can help shape children's
characters and personalities by
allowing them access to artists,
illustrators and storytellers then we're
really giving something back to the
creative community.
By allowing consumers both
children and adults to personally
experience what goes on behind the
story, they are able to feel more
involved with the artists themselves.
It's great for the artists too,
continued
Vicki, and
they're all
really excited
about the
exposure this
will give them.
There are so
many benefits
and
possibilities
that all feed
into one
another
crucially, we'll be
able to position them as a brand in
their own right. It's an incredible
opportunity.
In the space between events, the
Bright Emporium will be utilised as a
retail platform and gallery space;
showcasing one-off artworks, taking
commissions and displaying licensed
product. We'll be making a focus of
everything from books to screen-
printed furniture, with everything
from gifts and stationery to bespoke
works, said Vicki. Having such a
broad portfolio at our fingertips
means that we'll be able to really
maximise the space we have.
Of course, Bright Art Licensing will
remain an agency at its heart,
operating from within the Bright
Emporium itself. But the new
opportunities and scope for growth
mean that artist and consumer
engagement is taken to a new level
as creatives are able to establish
themselves as a 'name' within
contemporary design. It's a platform
unlike any other, concluded Vicki.
And we can't wait to get started.
Left: A simple lamp is given a lift with thistropical design from Julie Ingham. Below:Fashionable colours and imagery used ontextiles by Lola Design.
ART FOCUS: Bright Art Licensing
Cover GirlThe gorgeous cover of last year's A&DLSB was designed by Laura Huges, oneof Bright Art Licensing's talented artists.This year, Laura worked with Waitrose,across the supermarket's 2015 Eastercampaign, to create a show-stoppingrange of cheerful sweets, decorationsand games. Laura explains what wasinvolved in such a high-profile project.
The initial brief was to develop anEaster toolkit comprising of lots ofsmall elements that could be appliedby the design team to the packagingin-house. Waitrose requested a rabbit,lamb and a chick character in a varietyof poses as well as some Easter eggs,flowers and a collection of repeatpatterns. Everything was quite looseand spontaneous which was really funand its been great to see my work inthe shops and for my family to be ablesee the fruits of my labours! Thisproject has given me the opportunityto reach a much wider audience withmy work and hopefully people willenjoy what Ive created.
Above: Laura Hughes and her show-stoppingrange of Easter treats for Waitrose.
Above: Storytime Sunday will allow children to immersethemselves in a world of storytelling.
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Art&Design Licensing Source Book 43
Bright Art Licensing
The Gallery An agency's portfolio isa wonderous thing,offering a wide selectionof styles and approaches.Here, we take a dip intoBright Art Licensing'screative pool.
Alice Boston
(Alice Palace)
My proudest moment
was seeing my card designs in
a shop. I really enjoyed the work I did recently for
the Museum of London because the brief was fun
and whimsical which is just my style.
AmandaMcDonough
Paper products, graphicdesign, illustration andinnovation have always been my passion.
Anna JonesI'm influenced by the
world around me; nature,buildings, people, books orfashion. It helps that I'mnaturally nosey!
BeccaStadtlander
My two biggestinfluences are Edward Goreyand Grandma Moses, but I've always loved VanGogh's paintings as well.
ChesterBentley
I have so many things
that give me inspiration:
current trends in the fashion world, new colour
combinations and textures, exciting lettering
and layouts.
Christine GoreMy proudest moment was when I decided
to leave my career as an in-house designer to pursue mydream of becoming anillustrator/designer.
Colleen WhittakerAfter 16yrs within
the greeting card industry,my portfolio hasdeveloped so much since Iset out on my own!
Dotty LottieDesigns(CharlotteArcher)
Im influenced by childrens stories and likemy work to be fun and bright.
Eleri FowlerI find my artistic
inspiration in shapes,colours and patterns withinnature, travel, fashion and textiles.
Fiona WoodcockI find inspiration in
Japanese woodcut prints
for composition, simplicity
and pattern.
Gladys BaccalaEverything can be
inspiring to me, but nature isimportant and a goodcombination of colours can be inspiring too.
Laura HughesMy biggest artistic
influence is Brian Wildsmith, as
his work is a burst of colour and
texture but always beautifully
designed.
Lola Design After nine years working as
a senior artist I became a freelanceartists over two years ago, and amloving every moment of it!
Louise WrightNature is my biggest
influence, I grew up in thecountryside and it never failsto ground me again and make me smile.
Michelle BreenMy most exciting project
and proudest moment has beenproducing card ranges for
Whistlefish Galleries.
NaomiEngelmann
My favourite
designer is Lou Gardner,
she creates unique one-off
pieces of contemporary embroidery.
Sanja RescekMy current inspiration
is botanical drawings of floraand fauna from 18th and19th centurys.
TracyCottingham
I am inspired by allthings bright and beautiful,vintage children's books and folk art.
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PG Live Preview
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For the seventh year running, the international greeting card communityconvenes in one place for Progressive Greetings Live. A&D LSB takes a look atwhat's on offer between June 2 3, from independent designers right throughto the largest card publishers.
Great Greetings!
Held in a beautifully cosmopolitan
area of London in (hopefully)
sunny June, there's no better
place for the independent artist looking
to showcase their work. With thousands
of greeting card publishers, licensees,
retail buyers and artists all under the one
roof, the show is a hotbed of new
collections, ensuring classics and the
very latest industry news.
Split into three sections, PG Live offers
a wide variety of independent artists
and established publishers. The main
show is dedicated to greeting card
publishers of all shapes, sizes and styles,
while Springboard@PGLive is dedicated
to fanfaring new and emerging
publishers, offering a real treasure trove
of undiscovered and exciting new talent
just waiting to be discovered.
"We have all the major card publishers
exhibiting as well as our ever-
expanding Springboard section, which
will be showcasing
well over 100 brand
new and emerging
publishers," explained
Simon Boyd, show
director. It's always an
honour to be able to
bring so many card
suppliers and buyers
together, but the real joy
comes from seeing the industry
working together to do business,
network and exchange ideas."
The third section is the Artists' Quarter,
which plays home to a group of
talented artists, creative designers and
knowledgeable agents, all presenting
their latest creations to publishers and
licensees alike.
Portfolios are
packed to the
brim with fresh
new works, each
one available to
buy or licence.
A regular in the
Artists' Quarter,
Shirley
Copperwhite
(Stand 164) will
be returning for
the third year
running, making
the most of the
opportunity to
showcase her
colourful creations
and showstopping designs.
Art For Allthe naked giraffe is a new venture from
Sarah Davis and PG Live is its first trade
show. Sarah will be showing a variety of
ranges, with cards catering for every
generation starting with our vibrant
animal designs aimed at young ones, fun
alien collage creations for kids to our
contemporary beach inspired art for all.
All cards are created in-house.
the naked giraffe. Stand 160
Left: ShirleyCopperwhite will beshowing a number ofnew lines this year.Below: Animaldesigns for a youngeraudience from thenaked giraffe.
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PG Live Preview
I cant help coming
back for more I just
love the atmosphere
at the show, said
Shirley, explaining
why she is looking
forward to the 2015
show. The Artists
Quarter is beautiful
and bright, so its a great place to
show off artwork.
Best-known for her stunning card
designs, Shirley offers a great example
of the range of art licensing which
often takes place at the show. I always
have special show offers on my cards
and other products, she explained,
but this year I also have a brand new
range of pure silk scarves along with
some funky home textiles that I am
looking forward to showing.
As a PG Live expert, Shirley has
some wise words of advice for first-
time visitors as well.
Do your
research before
you come to the
show! The show
is very well-
organised but
you must be too...
Other creatives making a name for
themselves in the Artists' Quarter
include Sara Miller, the designer behind
Sara Miller Design (Stand 150). With ten
years of experience across a broad
range of sectors including greeting
cards, homewares and fashion, she had
been working as creative manager at
Woodmansterne, but decided to make
the bold move of branching out on her
own just last year.
I have been busy designing new
ranges and am currently licensing my
designs into different product
sectors, said Sara. Making my debut
at PG Live, I will be showing some of
my brand new work, which will be
available to licence.
As a keen traveller, Sara's designs are
influenced by a number of different
cultures, with her recent
trips to India inspiring
the latest collection
which is being launched
at the show. My absolute
passion is working with
colour and creating unusual
combinations of print, pattern and
colour to create something unique,
Sara continued. I am particularly
interested in the mood or feeling that
a particular design or range evokes
from sentimental and nostalgic to
quirky and whimsical or fashionable
and fun.
Fun, friendly and infinitely fabulous
what more could you ask from a
show dedicated to the wonderful
world of greeting cards?
Snap HappyAssaf Frank Photography and Licensing
agency will be showing a wide collection
of new vibrant high-quality photographic
images for licensing onto greetings, gifts,
calendars, stationery, puzzles, prints and
other products. The collection includes
shabby chic, flowers, nature, cityscapes,
humorous, seasonal and more.
Assaf FrankPhotography andLicensing. Stand 138
Artist GalleryA boutique agency representing some of
the top artists, designs and styles for art
licensing within the greetings, stationery,
gift, home and print industries, Bright
represents award-winning artists and
ranges and work with clients worldwide,
including the largest publishing houses
and boutique publishers. Bright
will be launching new
artists, styles and designs
exclusively at PG Live 2015.
Bright Art Licensing.Stand148
Show Bites PG Live takes place on June 2-3 at the Business Design Centre in London.
Over 250 exhibitors will be showcasing new designs.
International buyers from over 40 countries will be attending this year's show.
All visitors and exhibitors can enjoy a free, hot two-course lunch as well ascomplimentary tea and coffee, served from the famous tea trolleysthroughout the day.
A fantastic free post-show industry party takes place on Tuesday June 2. Opento all, it is a great opportunity to do some serious industry networking over aglass of wine or a well-deserved pint.
To register, visitwww.progressivegreetingslive.com
or phone 01635 297070.Follow the show on
Twitter@PGLiveLondon
Left: Bold, colourfulpictures from Assaf FrankPhotography andLicensing. Below: On-trend designs from LolaDesign, via Bright ArtLicensing.
Below: Sara Miller is making her debut at the 2015 show.
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Art&Design Licensing Source Book 51
Fashion From The '30sMary Evans Picture Library isrepresenting a unique archive of1930s fashion images by DoraSprinzel who arrived in London fromBerlin, with her husband Paul, asrefugees. She began to forge a careeras a fashionillustrator,translatingdescriptions sentby her sister fromthe Paris catwalksinto elegantimages, recordingthe latest stylesfrom suchvisionaries asJeanne Lanvinand ElsaSchiaparelli.Dora's pictureswere then licensedto clothingmanufacturersworldwide, whomade copies at anaffordable price. With great potentialfor use on stationery, giftwrap orfashion accessories, this archive is avintage gem, says Mary Evans.
Animal CrackersLaura McKendry is an exciting recentsigning for Yellow House ArtLicensing, which collaborates withmarketing agency Yellow House. AsYellow House director Sue Batemancomments: We were drawn to Laurassupremedraughtsmanship andquality of line. Shebreathes life into heranimal subjects and hasalready securedextensive ranges withcard publishers Cardmixand a Christmas rangewith Museums andGalleries." Kate Osborneis another popularYellow House artist, a respectedwatercolourist. Kate recently completeda series of mugs for Dunoon featuringgarden birds, and is currently workingon a new book.
State Of The Nation: Fine Art
The Finer PointsFine art shows its many sides, both meaningfuland intellectual, with everything from fashion tofootwear and children to animals.
Tales Of The UnexpectedArt licensing often throws up the unexpected, says UKartist Marilyn Robertson. Her distinctive imagery hasbeen propelled to unexpected places and projectsworldwide, to include her Catitudes range of cat imageswhich recently appeared on special edition packs of RealNature, an upmarket German cat food brand celebrating its25th anniversary. In addition, Marilyns Kimono range of Asian inspireddesigns were recently launched as crafters kits in Europeand North America by Crafters Companion.
Left: Catitudes by Marilyn Robertson.
Forever YoungThe Ansada Group has teamed up withartist Catherine Simpson, whosecollection, Forever Young, includes varioussubjects and seasons, featuring childrenwho tell a story in detailed images thatevoke cherished memories. She portraysthe simplemessage ofthe children,who aredepicted ineachcomposition.Her workenjoys auniversalappeal andcan be found in both corporate and privatecollections in Canada, the USA andinternationally.
MixedMediaArtist LeahPruittrecentlyjoined thePenny Lanefamily ofartists. Shepaints withacrylics orwatercolours,and combinesmany differentelements, fromantique papers and postage stamps tofeathers and butterflies to create her mixedmedia artwork. Penny Lane is the sourcefor a wide variety of artwork that meetstodays home dcor trends.
V&A Steps Out With Clarks London's V&A museum, which houses the world's finest collection of art and
design, is launching its first footwear collaboration with Clarks, the UK'sleading shoe brand. Inspired by the Museum's textiles and fashion
archive, the first season will include a variety of styles for men,women and children. We are looking forward to the opportunities that our firstfootwear licence will bring," says Lauren Sizeland, director of
business development and licensing. "It's truly fulfilling towork with a brand that also has a great British heritage and
exciting that the range will reach an international market."
Above: The V&A has collaborated with Clarks.
Above: 1930sfashion images fromDora Sprinzel,available from theMary Evans PictureLibrary.
Above: LauraMcKendry'sDalmation Tail.
Above: Leah Pruitt,new to Penny Lane.
Below: Friends Come Calling byCatherine Simpson.
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MARY EVANS PICTURE LIBRARY
www.maryevans.compictures@maryevans.com
020 8318 0034
vintage inspiration from every era
F
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Contemporary life is ref lected by a myriad ofartists whose work appears on everything fromhome decor to children's picture books.
State Of The Nation: Contempoary Art
A Touch Of HumourSince winning the best contemporary trendrange at The