Art & Design Licensing Source Book 2015

Summer 2015

000-000_Art & Design 2015_Art & Design LSB 05/05/2015 12:25 Page 3

The Victoria and Albert Museum is the worlds leading museum of art and design with over two million objects and designs providing almost innite sources of inspiration from textiles, furniture, graphics, to photography, jewellery and fashion. The V&As collections appeal to a broad range of clients, including advertising agencies, publishers and broadcasters offering almost limitless opportunities for image licensing. The global brand licensing programme spans interiors, table top, stationery, apparel, jewellery and gifts.Images and brand licensing opportunities are available.

vandalicensing.com

IFC-003_Art & Design 2015_Art & Design LSB 02/05/2015 17:24 Page 2

For further information contact: Lauren Sizeland Director: Business Development & Licensing +44 (0)20 7942 2981 [email protected]

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IFC-003_Art & Design 2015_Art & Design LSB 02/05/2015 17:25 Page 3

WHERE BRANDS COME TO LIFEAre you looking for new partnerships that could transform your business? BLE 2015 is the only event in Europe where you can meet hundreds of leading brand owners and discover thousands of the hottest brands, characters and images available for license.

Whether you are a retailer, licensee or sales promotion professional a visit to BLE 2015 will open up a world of new opportunities and partnerships. Dont miss this chance to spot the next big thing for your business.

See brands come to life at BLE 2015. Register for FREE today, visit www.brandlicensing.eu

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004_Art & Design 2015_Art & Design LSB 05/05/2015 12:27 Page 4

Welcome to the 2015/16 issue of the Art & DesignLicensing Source Book. This colourful, creative, anddiverse publication is absolutely possible because

of the industry it represents. The global art and designcommunity is truly unrivalled when it comes to constantlyevolving trends, as nimble artists keep up with changes whileremaining true to their core, famed-for respective styles.

Among interviews in this issue, we caught up with worldrenowned artist Madeleine Floyd to hear more about herwork, including with The National Trust, and we were alsolucky to get some time with Sarah Beise and Denise Bosler tohear about their latest collaboration - Line & Dot Spot.

Art licensing is an industry that requires greatcommunication from a number of parties, all of whom arebalancing their own creative preferences with that of theaudience to which they are appealing. We spoke to a numberof core licensees to ask what kick-starts their creative brain -read more of this on pages 35 to 39.

As with all art, appreciation is best garnered in person. Forthis reason we are lucky, as an industry, to have an array ofexhibitions - worldwide, to get our fill of new contacts, newart - and great new ideas. Kick-starting proceedings is Surtexin New York, followed shortly by PG Live, taking the other sideof the water in London in early June. If you have the air miles -or expense account, you can hot foot it back to Las Vegas inJune for Licensing Expo - which boasts a good number of art-led exhibitors, before enjoying Brand Licensing Europe(London) in October. If thats not enough to keep you busy,we hope you enjoy all 100 pages of this issue. The Art & Design LSB Team

Art&Design Licensing Source Book 5

Leader and Contents

Contents:07 State of the Nation: Corporate News

13 State of the Nation: Photography

15 State of the Nation: Graphic

19 Face to Face: Madeleine Floyd

25 Surtex 2015: Show Preview

35 Product Perfection: Licensee Feedback

40 Agency Interview: Bright Group

47 PG Live 2015: Show Preview

51 State of the Nation: Fine Art

53 State of the Nation: Contemporary

57 Artists Collaboration: Line & Dot Spot

63 Licensing Expo 2015: Show Preview

66 Bright Group Artists Gallery

84 Global Artists Gallery

The Art & Design Licensing Source Book is published by Max Publishing Ltd, United House, North Road, London N7 9DPIan Hyder - Joint MD l Jakki Brown - Joint MD & Editor-in-Chief l Warren Lomax - Joint MD l Rob Willis - PublisherJacqui Parr and Sue Marks - Editorial Team l Mark Grayson - Creative DirectorT: 020 7700 6740 F: 020 7607 6411 E: [email protected] & [email protected] W: www.max-publishing.co.ukCopyright 2013. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standingof advertisers nor any organisation mentioned in the text.

2547

6319

The team: (l to r) Sue Marks, Jacqui Parr, Ian Hyder, Rob Willis, JakkiBrown, Warren Lomax.

Welcome

Read The Art & Design LSB and other publications online at issuu.com/maxpublishing

005_Leader and Contents_rob_Art & Design LSB 06/05/2015 10:36 Page 5


State Of The Nation: Corporate Happenings

The latest snippets from across the globe feature amyriad of partnerships across all strands of the artand licensing sectors, as well as news aboutwhat's happening at the key trade showstaking place in New York, Londonand Las Vegas.

Finding NewContemporary ArtistsLaunched a year ago by The Bridgeman

Art Library, Bridgeman Studio is a

platform for contemporary artists. Success

stories include book covers for artists

Didier Gaillard and Rebecca Campbell and

calendars showcasing the work of Simon

Fletcher. In addition, Mark Adlington was

commissioned to illustrate the centenary

edition of Gavin Maxwells autobiography

Ring of Bright Water. Bridgeman has also

licensed the work of one of its Studio

artists, Louisa Hereford, to the cruise line

Fred Olsen.

The second Bridgeman Studio Award, in

association with Creative Review, is now

open to all artists, illustrators and

photographers. The theme is the Great

Outdoors with the deadline for entries June

15, 2015. Entries should be sent to

[email protected]

Above: Summer House Morning, 2010, adigital collage by TrygveSkogrand/Bridgeman Studio.

Tan-Tan Teams Up With LibesaThe newest partner to join MGL Licensing's ReillyTan-Tans

licensing programme is leading Chilean stationery manufacturer Libesa. Libesa will be the

first Latin American licensee for the Tan-Tan brand with a range of notebooks and diaries.

We were looking for edgy and contemporary designs for our line of stationery targeted at

tweens at teens," says Marcelo Tapia, Libesas commercial director. "Tan-Tan is exactly what we

were looking for and fits perfectly with the designs we had in mind."

MGL Licensing PartnersWith Art Marketing MGL Licensing has gone into partnership with

Art Marketing forging a unique alliance to

promote their in-house artists. MGL licensing

executive Katie Sharp comments: "Art Marketing's

focus on creating innovative and prevalent trend

lead art is a combination that lends itself naturally

to a whole roster of new product categories

particularly gift, textiles and stationery."

Above: The new Tan-Tandiary for Libesa.

At The Heart Of Art

A Wolf Of A LicenceIn a first collaboration between Creative

Connection and Northcott Silk, Northcott

has picked up several of Kathy Goff's wolf

paintings for a brand new fabric collection.

Above: Among the latest wolf paintings by Kathy Goff.

Inset:The Stag.

A Coxon SteerThe distinctive artwork of artist Claire

Coxon (represented by Image Source),

showing beautiful women of the 1920s

in fabulous clothes and millinery is

gracing the branding for two leading

trade awards programmes this year.

The artwork appears on the entry

forms and website for both The Henries (UK

greeting card awards) and the Excellence in

Housewares Awards (for housewares products and

retailers) as it ties in beautifully with the 1920s

theme of both awards. These awards are owned

and organised by Max Publishing, owner of LSB.

Claire says that her inspiration for this collection

of artwork comes from traditional and vintage art

as well as fashion and contemporary art and design.

The artwork was donated for use by Noel Tatt

(which publishes a range of greeting cards based on

the artwork) with the full blessing of Image Source.

Above: The Henries entry form is graced by ClaireCoxons imagery (from Image Source).

Final closing date for ent

Tuesday 23 June 201

Final closing date for ent

Tuesday 23 June 201

age

Sou

rce

Co-Branded Stationery & GiftsArtist and designer Ana Davis, and CrownJewlz, a burgeoning

wholesaler in the stationery and gift industry, are collaborating

on an expansive line of stationery and gifts.

The co-branded line comprises four collections of varied

artwork to include contemporary geometric designs, kitchen

themes with a vintage twist, intricately beautiful damasks in

rich pinks and oranges, and painted patterns of bright teals

and deep blues. The comprehensive group of 28 items

includes boxed note cards, stacked notepads, journals, magnetic list pads and shaped notepads.

The collection will make its debut at the National Stationery Show in New York (May 17-22), and will

also be showcased at the Atlantic Gift Markets in July and January.

Other recent Ana Davis partnerships include Keka Case, Cottage Door Press, Blend Fabrics, The

Giftwrap Company, HDS Trading and Coyne's Company.

Above: The new Ana Davis/CrownJewlzstationery collection.

07_09_SOTN corporte_Art & Design LSB 06/05/2015 10:38 Page 7

If you are a manufacturer or licensee looking for new and creative designs for your products, you will nd them at SURTEX.

SURTEX is the only show of its kind where artists and designers license and sell their original designs for the products you make. Some 1,000 artists represented by artist, agent and licensor exhibitors will be there to show you thousands of unique and cutting-edge designs for a range of products categories including:

APPAREL BEAUTY/PERSONAL CARE

DECORATIVE ACCESSORIES GIFTS

PAPER PRODUCTS HOME GOODS

HOME TEXTILES INTERIOR FABRICS

STATIONERY TABLETOP TECH PRODUCTS

WALL COVERINGS AND MORE!

Take advantage of the variety on display and nd cutting edge prints, patterns, designs and more. Register today at surtex.com

Find New Creative Designs to License or Buy

surtex.com | #surtex

Registration is FREE for qualied buyers/licensees: Register today at surtex.com

8


State Of The Nation: Corporate Happenings

Card SharpPure Illustration has announced new licensing agreements which will

see two of their artists work - Catherine Aguilar and Sian Summerhayes

- appear on greeting cards in National Trust shops all over the UK.

The licensing agency confirms that its European licensing business is

also expanding with many licenses for greeting cards, wrap and

stationery having been agreed in the early part of 2015.

Right: A new greeting card design from Pure Illustration's Faye Gollaglee.

Conference Programme At SurtexSurtex, the annual New York trade show for

the surface design industry (which focuses on

the selling and

licensing of

original art and

design), will again

be bringing together owners and creators of

surface design together with manufacturers,

retailers and marketers.

Emphasising its global reach, this years show

(which takes place at New York Citys Jacob K.

Javits Convention Cente, May 17-19) will host

some 300 exhibitors (collectively featuring the

work of over 1,200 artists and designers) from

around the world, including heavyweights from

North America, Europe, Asia and Australia. The

roster of exhibitors includes over 50

newcomers representing a mix of studios,

agents, and US and international vendors.

Among the show highlights will be a 10 part

comprehensive three day conference

programme featuring distinct tracks - Core,

Advanced and Trend & Beyond - where design

and licensing experts will address best

business practices.

Some 5,500 attendees are anticipated to visit

Surtex. Visit www.surtex.com

A Winning HandCard sharps from all sectors of retail will be

out in force when the seventh dedicated

greeting card show PG Live opens its

doors at the slightly later timeline of June

2-3 at London's Business Design Centre.

The show continues to strengthen its

position in the international marketplace,

offering an opportunity for buyers to see

the latest designs and offerings from

across the greetings community, from the

largest publishers to the smallest.

In addition to artists and image libraries

who are exhibiting (in the Artists Quarter),

many of the 200+ greeting cards

publishers who are exhibiting are

increasingly interested and potent for

licensing. While the leading brands are

exhibiting in the main show, brand new

and emerging talent are being showcased

in the Springboard sections.

As with previous years, all visitors to the

show will receive a free, hot, two course

lunch, free teas and coffees throughout

the show and an invitation to a free drinks

party on the first night, Tuesday June 2.

Below: The meeters and greeters at PG

Live will be clad in dresses made from

greeting cards.

Better CommunicationAdvocate-Art.com is live and more user-

friendly, packed with images and artists.

The new design makes it easy to navigate

through a range of catalogues and themes

allowing visitors to browse and review

artwork with ease. "We wanted to create a

site that communicated with our artists,

clients and associates alike," says studio

manager Dave Moxey.

As well as an impressive image library, the

site has a

community section

revealing industry

tips and news of

the company's

latest signings.

Right: A greetingcard image fromAdvocate Art.

Eye, EyeUpcoming products for the Debra Valencia brand this year include a women's

eyewear line and a beauty category expansion. Debra will continue adding

licensees with a focus on stationery, fashion accessories and home dcor products.

Also in store from May is Debra's first authored book, Sewing Pretty Bags, for Fox

Chapel Publishing. Featuring Debra's colourful quilting fabrics, each sewing

project is designed to combine several fabrics with clear, step-by-step instructions

and pattern diagrams for an array of fashionable and functional bags.

Right: Sewing Pretty Bags by Debra Valencia.

New Art Newcomers At BLEThis year's Brand

Licensing Europe will be

taking place from

October 13 15 at

Londons Olympia.

New companies

currently confirmed so

far for this year's Art, Design & Image zone

are Alex Underdown Art; Claire Louise;

Dupenny; Hello Munki; Morrigan ; Napa

Arts & Licensing Agency; Olive and Moss;

Pango Productions; Sarah Hurley; Tcui

and RaNT.

Once again, the event will be divided into

three zones: Art, Design & Image, Brands &

Lifestyle and Character & Entertainment.

Running alongside the exhibition is the

popular Licensing Academy, featuring

keynote sessions from industry trailblazers.

Following its launch last year, The Brands &

Lifestyle Theatre will also be returning, in

addition to the License This! Competition,

now celebrating its sixth year.

Although registration opens in the

Summer, visitors can sign up now for a

reminder via www.brandlicensing.eu

Licensing Expo Expands InternationallyNew Pavilions and increased representation from countries to include Mexico, India,

China, Japan and the UK, will give Licensing Expo a truly international flavour this year.

Taking place from June 9-11 at the Mandalay Bay Convention Center in Las Vegas,

the new exhibitors join a growing list of international companies and featured Pavilions that include Brazil and

Korea, with China and Japan significantly expanding their footprint at the 2015 show. Brands from more than 35

countries will be represented on the show floor with each Pavilion offering a full range of licensing activity.

Licensing executives will also get a chance to gain insights from an exciting panel of top merchants and brand

experts during the Executive Keynote Panel that will kick off Licensing Expo 2015, sponsored by the International

Licensing Industry Merchandisers Association (LIMA) and owned and organised by UBM Advanstar.

Sony Music will co-host the prestigious Opening Night Party and present Fifth Harmony as the special guest

performer. Visit www.licensingexpo.com/registerhere


07_09_SOTN corporte_Art & Design LSB 06/05/2015 12:04 Page 9

[email protected]

Image licensing for wall art, greetings, Stationary, tabletops & products. Photography commissions

'DUULQJWRQ6SULQJHOG5G&DPEHUOH\6XUUH\*8$%8.

%HVW6Kot Factory Image Library$VVDI)UDQN3KRWography & Licensing

www.bs-factory.com

12


New SigningRenowned artist Reuben McHughhas recently joined Image By DesignLicensing (IBD). Reuben has workedwith a host of major publishers in thepast, both in-house and as afreelance illustrator. He works in avariety of mediums and combinesphotography and painting withdigital techniques to create inspiringmodern designs licensed forgreeting cards and other products.

Right: Reuben McHugh's Boys Room.

Fast PacedPhotographerLicensing photographer AssafFrank has seen a surge in demandfor his landscapes and cityscapes,with retailer John Lewis offering anextensive collection of his imagesframed with liquid art. Hiscityscapes are also being licensedfor use on other products includingpuzzles, calendars and coasters.Assaf is planning more city locationsfor photography trips later this year.

"The great thing about being incities is the fast pace which is totallydifferent from the tranquil settings oflandscapes," says Assaf. "I love thebusy hub of humanity getting onwith their lives."

Global ReachTokyo-based etching artist Mitsushige

Nishiwaki works on a global stage

creating etchings for books,

advertisements, fashion and shop

window displays for Japan, Europe and

the USA. Two galleries in the UK

currently stock his etchings. Mitsushige

will be showcasing his work at Surtex

(booth 252) where he will be looking to

expand into other markets to include

textiles, interiors and stationery.

State Of The Nation: Photography & Image Art

In The FrameAn extensive range of subject matter, spanningeverything from travel and fashion to landscapesand science, is brought into focus on photographiclicensing opportunities.

Wild AboutDanitaArdea has expanded itsscenic content in recentmonths with a newcollection of travel andlandscape photographyfrom new contributorDanita Delimont. This wideranging collection includesscenics and landscapes aswell as wildlife imagery. TheDanita Delimont collectionemphasises Ardea's continueddedication to quality, bringing togetherimages from around the world.

Above: Soho Mannequin byMitushige Nishwaki

Above: Danita Delimont's Lavender andWheat Fields along the Valensole Plateau inProvence, France.

Above: Brooklyn Bridge Umbrellaby Assaf Frank.

LuvKelly LaunchesKelly Richardson Images is introducingher new brand LuvKelly, which is used sideby side with the rescue kitten images thatshe photographs and licenses: LuvKellyKitten Images. Licensees are also helping todonate money and raise communityawareness for rescue animals.

Below: Among the images from Kelly RichardsonImages' new LuvKelly brand.


13_Photography_Art & Design LSB 06/05/2015 11:59 Page 13


Making An ExhibitionOf HimselfIt has been a jet setting year forartist/illustrator Howard Robinsonwho began the year exhibiting withPrime 3D for the launch of his newrange of children's 3D puzzles at theHong Kong Toy show, followed by theNuremburg Toy show in Germany. Itwas then back to the Far East in Aprilfor the Hong Kong Gifts & PremiumsFair, which saw the launch of a newand extensive lenticular 3D program.

In addition, a new set of images willbe launching at Surtex in May (booth333) and Licensing Expo in June(booth H26) taking the popular selfiestrend as a theme.

Above: 'Selfies', by Howard Robinson.

Beryl Cook Collection Carousel Calendars and Otter House Card and Gift,together with licensing agent This IsIris, will be publishing a range of BerylCook stationery and giftware for thefirst time in 2016. Having recentlyacquired the licence, the publishers arethrilled by the opportunity to create anew collection showcasing Beryl Cooksunique artwork.

"Beryls work is stunning, humorous,instantly recognisable and with a verywide appeal that makes this a reallyexciting project for us," enthusesMartin Rees-Davies, head of licensingfor the Otter House Group. "Ourbrand planning, ideas and strategy willdevelop some great product that weare looking forward to sharing with themarket across dated, stationery, cardand gift.

State Of The Nation: Graphic Art

Graphic art is an exciting medium, with currentdesigns encompassing a wide gamut of subjects,from sewing to sentiments and selfies.

New, New, NewIts been a busy year at Caleb Gray Studio with new licensing agreements, newproduct categories, and new designs. Among Calebs newest licences is Primitives byKathy, who has paired Calebs designs with sentiments and sayings on the company'sline of baby box signs and frames.

Other current debuts include Calebs new Super Speedway and Spaced Out fabricswith Robert Kaufman, new Little Stinker kids gifts andstickers with Frecklebox, as well as the Robot Factorypartyware collection.

Caleb Gray Studio will also be rolling out severalnew collections at Surtex to include Beachy Keen, LetMe Entertain You and Seasons Eatings.

Left: Primitives, a new licence for Caleb Gray Studios.

Virtual Art Licensing ShowThe new ArtLicensingShow.com website isa protected portfolio website and private

social networkingcommunity in one.Over 300artists/agents haveuploadedthousands ofexclusiveimages/collectionsthat can be sharedwith specific

authorised art director members on the site.At no cost, licensees can join and workdirectly with licensors and can review andsearch hundreds of works with a single login.Artists/agents maintain 100% control overtheir IP. All industry professionals are invitedto sign up for a complementary listing.

Making Her DebutMarsha Rollinger is a versatile designer whoenjoys working in various media under herstudio name Equinox Art & Design. Findinginspiration everywhere, Marshas designsrange from sophisticated and textural toplayful and whimsical. Exhibiting for the firsttime at Surtexthis year, (booth561), EquinoxArt & Design willbe debutingseasonal,novelty, andeverydaypatterncollections forvarious markets,including papergoods, gift, fabricand home decor.

Seamstress ExtraordinaireThe Great British Card Company has

secured the greeting card licence forThread-Drawn by Tina Crawford from ThisIs Iris."Tina Crawfords free drawing with asewing machine is so incredible it really hasto be seen to be believed, says Nick Adsett,group product director at GBCC.

"Working with such blue chip clients as Sir Paul Smith, St Pauls Cathedral and KewGardens, Tina has already built a real name for herself in the stationery industry andwe are delighted to be able to work with her.GBCC expects to release a new range of greeting cards from Tina Crawford at PG Live2015, which takes place at London's Business Design Centre on June 2-3.

Above: Poinsettia byMarsha Rollinger.

Setting The Tone

Inset: TinaCrawford

Above:ArtLicensingShow.com

Above: Beryl Cook.

15_Graphics_Art & Design LSB 06/05/2015 10:41 Page 15

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ART AND DESIGN LICENSINGwww.mgllicensing.com

Email: [email protected]: +44 (0) 2083928010

Jody Bergsma

Alison Lee

Dominic Davison Art Marketing

Haruyo Morita

Gary Redford

Art Marketing

Surtex: Booth 423 | Licensing Expo: Booth F024

Rachel Stribbling


Her WingsSpreading


FACE TO FACE: Madeleine Floyd

Mention the name Madeleine

Floyd, and aficionados will

immediately picture the

beautiful watercolour illustrations from

her book Birdsong - which features over

50 drawings of British birds, their eggs,

songs, sounds and Madeleine's personal

anecdotes - that made people sit up

and take notice when it was first

championed by the National Trust five

years ago.

Since then, Madeleine (who describes

herself as being gentle and

determined"), has expanded her

portfolio, branching out into new

designs featuring chickens, butterflies

and, more recently, florals, a key focus for

the brand going forward. (Summer

florals was launched last year, with

Spring and Autumn florals launching

later this year).

"The National Trust has been a great

patron of my licensing brand as they

found a strong resonance between my

work and their customers," explains

Madeleine. "In addition to Birdsong,

another highlight of our collaboration

has been my book Chickens, Ducks and

Geese, which has also translated into a

licensing success."

Coming from an artistic background, it

seems that Madeleine was born to be an

artist. Her paternal grandmother was a

keen portrait and landscape painter, and

both her maternal grandparents enjoyed

occasional watercolour painting.

"I have always loved drawing for as

long as I can remember," concurs

Madeleine. "I began by doing line

drawings of my family and was always

very interested in recording my

surroundings. I think my love of

the natural world arose as a

contrast to my reality of living

in a boys boarding school

where my father was a

housemaster and subsequently

a headmaster. As a little girl I

sought somewhere to escape

from all that machismo and

testosterone!"

After she graduated from

London's Camberwell College

of Art some 25 years ago, her

first commission was for the Evening

Standard's ES Magazine. "In those days

the Evening Standard was a fantastic

advocate of illustration and I was asked

to illustrate a run down, rough around

the edges pub miles from anywhere

beyond the end of the Northern line,"

she recalls.

Today she works from her own airy,

spacious studio in London's

Wimbledon, where she not only writes

and illustrates her own books -

Captain's Purr and Cold Paws Warm

Heart preceded Birdsong - but she also

Above: Robins are among Madeleine's collections for Highgrove.

From a first commissionfor the EveningStandard's ES magazine,to prestigious collectionsfor Highgrove and bestselling books for theNational Trust, Britishnatural world artistMadeleine Floyd - whopaints, draws, writesand illustrates - is f lyinghigh with an everexpanding licensingportfolio that ismanaged by DRi.

LSB Art & Design putMadeleine into the hotseat to discover what'scurrently on her easel.

19_21_Madeleine Floyd_GF_Art & Design LSB 06/05/2015 11:44 Page 19

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produces hugely successful exhibitions

and undertakes commissioned work for

corporate clients.

What makes Madeleine's illustrations

so unique is the way she captures the

magical details of the natural world

using a dip pen and a pot of ink. They

cleverly depict the personality and spirit

of the subject she's studying, with notes

in her own handwriting adding another

personal and fascinating dimension.

Having discovered that her work

translates beautifully onto all kinds

of materials she is continuing to

pursue a licensing route. Working

in collaboration with licensing and

marketing company DRi, her work is

now available on a growing portfolio of

licensed products - from greeting cards,

bone china mugs, melamine and fabric

to tinware, limited edition prints,

giftwrap, stationery and most recently, a

new range of ceramics.

So was it easy for her to move into

licensing? "I took the step when my son

was born eight years ago," Madeleine

explains. "It was fairly easy as by then I

understood that there was considerable

commercial value to my illustrative work."

Her first licensee was McLaggan Smith

mugs, who sold a large volume of her

bird mugs into The National Trust. After

that, the licensing programme began in

earnest, with Madeleine admitting that

she is delighted to see her work shown

in this way.

Naturally she still gets a buzz seeing

her artwork on a beautifully designed

product when the licensee does a good

job. "Quality can vary," she admits, "and is

always dependent on the licensee and

the art direction that is involved along

the way."

Given that she now works in so many

different formats and product sectors,

how does she approach a commission

for a new licensed collection? "The

principle remains the same, in that I aim

to keep producing original, new

illustrative work about subjects that

inspire me and, by and large, that simple

formula results in honest work that

translates well across a range of

products," Madeleine replies. "I remain

in awe of the beauty of the natural

world so the possibilities are endless."

Three years ago, Madeleine also

began a very special collaboration

with Highgrove, home to HRH Prince

Prince of Wales and the Duchess of

Cornwall. "It was a great honour and I

have been thrilled with the results," she

enthuses. "Initially Highgrove needed

some contemporary illustrative work for

a set of greeting cards. This then

progressed into two Christmas

collections and a subsequent vegetable

garden collection. I look forward to

being able to produce further exclusive

work for Highgrove in the future."

Did she ever think that 'Madeleine

Floyd' would become such an

acclaimed international brand? "I never

thought I would be a brand at all!" she

laughs. "I love what I do and Im just

delighted if it can bring others a sense of

happiness or enjoyment in the natural

world and if that can be combined with

a sense of wonder and a suggestion of

humour and character then that is all

the better.

In many ways, Madeleine says that she

feels as though her career has only just

begun, but if she had to

choose a highlight so far, it

would probably be the

successful fine art exhibitions

that she has held. "Some people

are not aware that I paint as

well as illustrate, and, as an

artist, selling ones large

personal work to the general

public is a unique and

rewarding achievement."

Madeleine's main goal this year is to

continue to grow the brand

internationally. "I'm keen to see how

Madeleine Floyd takes foot in Japan. I'm

also very much looking forward to

exhibiting more fine art in the future,"

she states.

At the moment she's busy producing

new floral and butterfly work in addition

to commencing some exclusive work for

Chewton Glen and Cliveden. She clarifies

that what she loves most about her job

is the freedom of being in control of her

time and production. "When it goes well

I'm creating something original that will

exist long after I do, and that feels like a

worthwhile way to spend my time.

I'm still in awe of the creative process

itself and am just privileged to be

someone who can make a living and

learn from that.

TurningJapaneseAn exciting internationaldevelopment for the MadeleineFloyd brand is a collaboration betweenUK licensing and marketing companyDRi and Copyrights in Japan.

Licensees include Skater which willbe producing a range of kitchenwareand homewares to include melamineand bento boxes, and Yamaka Shotenwhich who are producing an extensiverange of ceramics.

Left: Gardening Green, one of the Japanese rangesfrom licensee Skater.

Right: The Ulster Weavers butterf lies range ofkitchen textiles.

FACE TO FACE: Madeleine Floyd

Above: Summer f lorals, a range of bonechina mugs from Otter House, launchedlast year. Above right: Also from OtterHouse, a new collection of stationeryfeaturing Madeleine's chickens.

19_21_Madeleine Floyd_GF_Art & Design LSB 06/05/2015 11:44 Page 21

22


23


Surtex 2015


Taking place from 17 19May this year, the 29thSurtex show continues to be

the primary global resource for artand design licensing, attractingover 5,500 visitors that licence artacross industries such as fashion,home goods, stationery, furnitureand more. With over 300 exhibitorsalready gearing up for three daysof frenetic artistic activity, it offersdesigners and licensees thechance to come together to createexciting product plans andembark upon new partnerships.

The international art licensingcommunity will be coming togetherto turn the Jacob K. Javits Centerinto a focus for their creative forces,with global heavyweights attendingfrom as far afield as Europe, Asia andAustralia. There is also a whole hostof fresh talent, with over 50 first-timeexhibitors representing a diversemix of studios, agents andinternational vendors.

The exhibitors are split into threekey sections, making the world-leading trade show easy tonavigate. The largest section of the

show floor is dedicated to the coremarket of art and brand licensing,and plays host to around 200 artists,designers, agencies and brandswho will be presenting their newestcollections and designs.

The second section, Atelier, offersdesigns from over 80 trend-forwarddesign studios which are exclusivelyfor sale and ideal for a multitude ofproduct categories, coveringeverything from fashion fabrics towall coverings. The final section ofthe show, the ReSource HuB, focuseson some 20 companies offeringtechnology and business resourcesfor artists skills which areincreasingly essential in thecontinually evolving digital age.

We are delighted to welcomeboth returning and new exhibitorsto what promises to be anoutstanding edition of Surtex, said

Liz Crawford, vicepresident and groupshow director.Attendees can

expect a unique anddiverse collection of the

industrys best art and designfor sale or licence.

world renow

Artistic Ambition

A 10-part seminar series, TheSurtex Conference will seedesign and licensing expertsaddressing best businesspractices across a wide varietyof categories, such as licensing,monetising art and trend-spotting. More informationabout the conferenceprogramme and how toregister for the show can befound online atwww.surtex.com.

Surtex Seminars

The art, design and illustration world will onceagain be descending on New York in mid-May, asover 300 artists, studios and agents will bedisplaying their designs and showcasing theirlatest collections at Surtex, in what is commonlyconsidered to be the world's biggest and bestcreative marketplace. A&D LSB takes a virtualguided tour of the gallery to see what's in store for 2015.

25_27_29_31_33_Surtex_Art & Design LSB 06/05/2015 10:46 Page 25

26



Surtex 2015

Plane SpottingThis year will see Giordano Studios

celebrating 35 years in art licensing.

Launched in 1980, the family of artists is

best-known for pet, wildlife,

Christmas/holiday and other traditional

themes. For this year's show, the studio

has concentrated on many children's

themes including under the sea, African

savannah, growth charts, planes, trains

and vehicles and baby animals. New

patriotic designs will also be featured,

as will collections entitled Songbirds

and Lodge. The full portfolio of over

2,500 designs will be available.

Booth 436

Below: Popular children's themes will be on show.

Style MixDot Dash Design is very launching its

first ever print and pattern collection at

Surtex, with a range jam-packed full of

new artworks for kids, lifestyle,

stationery and gifting. The Studio

Collection offers a real mix of art styles,

with everything from watercolour

florals and nave sketchy doodles to

bold graphic characters. The collection

is available for both purchase and

licensing, while the team also works on

bespoke tailor-made commissions.

Booth 455

Right: Fabulous 50s-inspired fashionistas.

Everyday InspirationInspired by everything from the

strange to the ordinary the

Bridgewater Moss Design collection

offers a never-ending mix of everyday

geometric designs, florals and textures.

These are offered alongside seasonal

motifs and sprinkled liberally with

special occasion and conversational

themes. A full service design firm,

Bridgewater Moss is returning to Surtex

for the 21st year, bringing with it trend-

forward surface design solutions for the

fashion, home, tabletop, contract and

paper industries.

Booth 605

Below: Everyday geometrics, ideal forhomewares.

Fresh ColourNative New York lifestyle design studio

Design Works International will be

showcasing its newest surface design

collections this May. Visitors will be

able to discover the updated twist on

colour, style and trend as Design Works

previews its latest print and patterns

collections for 2016. With varied

techniques, fresh colour updates and a

variety of styles, the collections take in

a broad spectrum of styles, ranging

from updated transitional to modern

contemporary.

Booth 622

Above: Gorgeous colourways andbright patterns.

Coool For CatsThe latest series from Southern Californian

artist John A. Conroy is called Coool Cats,

and will be featured prominently at this

year's Surtex. The most popular cat designs

which are whimsical and fun which will

be presented in single print and various

dynamic repeat patterns. John is best

known for his straightforward strong,

striking graphics, which have an ethnic and

iconic look. John has also been a successful

touring artist on the arts and crafts circuit

for over 25 years, and has established

himself as a leader and forerunner in the

surface design arena.

Booth 542

Above: This funky silhouette design looksgreat in fabric.

Happy Happy Art

Collective Emily, Jill and Tammie are three

artists from the Happy Happy Art

Collective and are excited to show

their newest work available for sale

or licence. Their work will be seen in

2015 on home decor products,

children's books, greeting cards and

wallpaper. The trio will be exhibiting

lots of hand lettering, adorable

characters and repeat patterns.

Booth 532Above: Complimentary colours and styles from the Happy Happy crew.


28



Surtex 2015

Travel TrendsM Design Studio began in 2000 with one little

portfolio and some big ideas, and is now celebrating

15 years of designing and creating. With an eye for

trend and love of travel, each new collection is

designed to be relevant to todays market. With ten

new collections being introduced this year, the fresh

offerings include bold geometrics, indigo hues, Indian

and tile motifs, watercolour florals and artisanal hand-

printed designs. New collections include Watercolour

Gypsy, Costa Maya, Got the Blues, Portugal Kitchen,

Farmers Market and Crafty Mod.Booth 248

Feast For The EyesA fresh new face at Surtex 2015, Joan

Chamberlain Designs showcases the

vibrant art of Joan Chamberlain, featuring

her love of food and the pleasures of the

kitchen. Joan's botanical collection

features the beauty of fruits and

vegetables, brought to life with intricate

layers of coloured pencil patiently blended

to produce rich, saturated images for an

elevated style in tabletop, kitchen textiles,

and wall decor. Joan also offers whimsical,

text-based images in her culinary range. Booth 552

Below: Culinary themes work well for kitchenware

Very VersatileParcai Designs is returning to Surtex with four

new, notable artists and dozens of new

collections from artists including veteran

illustrator Phil Marden and nature-inspired

Aimee Ray. Our trend-conscious artists have

created a wealth of new work applicable to all

product categories, said art director, Lainey

Parker. We look forward to unveiling a unique

body of fresh, fun art, including whimsical

juvenile collections and a wide variety of

versatile patterns.

Booth 451

Making MemoriesArtist Tatyana Starikova works from her busy

design studio, in a variety of styles from

whimsical art for children to sophisticated florals

for a more grown-up market bringing her

passion for illustration and pattern to products for

everyday, holidays and special occasions. Product

art is not just for decoration, said Tatyana. Its for

celebrating the little and big moments in our lives,

for making memories, expressing our taste,

making statements about who we are."

Booth 544

Fresh FeelArtist Nicole Tamarin returns for her

fourth consecutive Surtex with

beautifully hand-painted watercolours.

Among her newest collections debuting

this year are romantic French Country

looks, pearl adorned lace-inspired pieces

and fresh new peacock art. Nicole will also

be showcasing an array of her signature

florals. From seasonal and holiday themes

to everyday images and patterns, Nicole is

known for her subtle sophistication and

elegance as well as her attention to detail.

Booth 434

Below: Peaceful Peacocks byNicole Tamarin.

Above: A fresh take on f lorals from Josephine.

Above: Bright, funky newchildren's designs.

Right: Part of Tatyana's Flying Blossoms collection.

Pattern And PaintWith brand new collections on show at Surtex,

Josephine Kimberling is expanding her

signature artistic style in 2015, by incorporating

traditional media such as watercolor, collage

and hand-lettering for a fresh look that is

already receiving a great response from

licensees. Josephine's ability to apply her artistic

talents to her varied portfolio of work based on

emerging trends and the latest fashions is just

one of her many strengths.

Booth 424

0:

Above: Intricate, cool geometric patterns.



Surtex 2015

Nature's InfluenceStephanie Chambers is a Brooklyn-based

artist with a passion for travelling and the

plant and animal kingdom. She uses

traditional hand-painted techniques to

create each image, which are then

translated into icons and patterns digitally.

Her artwork has been shown at galleries

and art fairs across the world, and her

nature-inspired Surtex booth will feature a

variety of plant and animal collections. As

a first-time exhibitor, Stephanie's goal is to

connect with people in the home dcor,

paper, fabric and fine art print markets.

Booth 259

Contemporary CollectionsIts been a busy year at Caleb Gray Studio with newlicenses, new product categories, and new designs. One ofCalebs newest licences is Primitives by Kathy, which pairsCalebs delightful designs with its nursery collection. Calebis also delighted to add to his line of cards with DesignDesign and his fabric range with Robert Kaufman. Thestudio is also preparing to roll out several new collections,including the sunny Beachy Keen collection, the Let MeEntertain You collection and the tasty Seasons Eatingscollection of holiday treats.Booth 365

Club TropicanaAbby Zweifel is the designer behind Pomelo

& Pomelo, the creative company behind

curiously fabulous patterns. Based in sunny

Florida, she draws inspiration from her tropical

surroundings. Abby has been creating a

variety of art for products for the better part of

a decade, both as an in-house artist and

freelancer, and her work includes designs for

homewares, stationery, gift, apparel and

textiles. Print and graphic artwork themes at

Surtex include coastal, Christmas/holiday,

florals and woodland.

Booth 465

Above: Colourful cockatoos in theirnatural surroundings.

Above: Graphic prints inspired by the tropics.

Bold And BrightCreated by designer Annie Chen,

Lemonni features simple, bold shapes

with bright colours. The collection of

stationery and home textiles designs is

suitable for greeting cards, tea towels,

cushion covers, and canvas bags all feature

the colourful patterns. This year will be

Lemonni's first showing at Surtex, and will

allow Annie, who comes from a graphic

design background, to showcase her deep

love for patterns. Established in 2013,

Lemonni brings Annie's original pattern

designs and love for paper, textiles, simple

shapes and unconventional colour

combinations together.

Booth 344

Below: Simple shapes making bold patterns.

Pop PatternsArtist Debra Valencia will be clocking up

her seventh consecutive year at Surtex in

2015. Represented by her agent, The

Brand Liaison, she will debut new

everyday contemporary floral, paisley,

fruit and holiday surface design

collections with a fresh pop art look and

adding hand lettering, icons and

illustrations to the mix. Debra is looking

for licensees with a focus on stationery,

fashion accessories and home

dcor/textiles as well as back-to-school

supplies and giftable stationery items.

Booth 207

Below: A pop-art take on chrysathemums.

Above: A fresh lookfrom Caleb Gray.

Africa DaydreamChicago-based Greenmarrow Studio will

return to Surtex 2015 with new designs from

founding artist Yun Jeong Bae. Yun

intertwines her background in fine art and

post production to transform her hand-drawn

illustrations into lyrical designs that are well-

suited for home decor, wall coverings,

stationery, fabrics, giftware and more. This

year's studio collections feature botanical,

conversational, nautical, seasonal and novelty

themes across an extended portfolio.

Booth 354

Below: Graphic print based on an African theme.


32



Fanciful FunBluebell Design Studios

offer a large inventory of

happy, colourful art for all

surfaces. Co-creatives Suzan

Waldinger and Beth Saffer

will be showcasing a

number of their fun and

fanciful designs. With genres

such as folk art, retro,

juvenile, geometric, and

more, Bluebell Design has

over 20 years experience in

the art circuit and holds

licensing contracts in prints,

paper goods, doormats, and is

currently working on a new line

of designs for tech products.

Booth 336

Festive FunPortfolio Select is a well-established

art licensing company based in the

UK, dedicated to excellent customer

service and to providing fast, friendly

assistance. This year it will be showing

two new artists Emma Leach and

Delphine Cubbit, both with strong

portfolios and designs for all

products. Emma paints fun festive

icons with a traditional feel, while

Delphine has a vibrant, bold style,

with eye-catching designs in bright

colours, along with illustrative

Christmas scenes.

Booth 212Above: Friendly Christmas scenes arealways popular.

Perfect PopAmerican Dream House is an up-

and-coming pop art brand, making

its first appearance in the

commercial market at this year's

Surtex show. The new collection has

mass appeal with bold, yet classic

designs inspired by Andy Warhol

and 1950's Americana. Molly

Rosner's hand-painted designs are

ideal for home dcor and

merchandise: fresh, cool, and

colourful for young and young-at-

heart consumers.

Booth 247

Above: Heartbreaker by Molly Rosner.

Left: Cute character art, ideal forstationery lines.

Above: Fun,colourful printsmake a splash.

Cultural CheerFeng Liang Design remains

internationally active by leveraging

Feng's cultural background and

experience in different markets. Two

highlights from the newest collection

are now available to license. Feng has

expanded her collection to include

reworking traditional designs that go

beyond the typical holiday, birthday,

or occasion. Carousel is a cheerful

pattern which features a timeless

take on childhood, while Animal

Wonderland incorporates a mixture

of geometry, folk patterns and animal

outlines.

Booth 329

Left: There's no pink or blue in thischildhood print.

Great OutdoorsRepresented by Jennifer Nelson

Artists, Lauren Lowen (formerly

Lauren Minco) is best-known for

her quirky and whimsical

illustrations featuring unique

characters for all ages. Her art has

been featured on a variety of

products, from stickers and

greeting cards to book covers and

gift items. Charming new

characters, holiday and Christmas

art will all be on show at Surtex, as

will new florals created with her

distinctive touch. Booth 559

Surtex 2015


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Licensees Revelations


The ArtisticBombardment

Bev Cunningham, creativedirector of Abacus Cardsand Clare MaddicottPublications:

We are still very

excited by our

new Selina Lakephotographic

range. Selina, who

is a well-

respected stylist

and author

working mainly

in the area of interiors and home

accessories, wasnt seeking to publish

her work as greeting cards, but was

thrilled when we approached her; and

being a lover of greeting cards she

was more than willing to venture into

the world of cards.

In the Abacus studio we were aware

of Selinas work and style, as we have

always enjoyed poring over interior

magazines for inspiration, appreciating

interesting use of colour and

identifying home trends. Selinas style

and books have a large fan base and

not only has she published a

considerable number of home styling

books but these have been published

in a variety of languages, which are

sold around the world. Therefore, not

only did we love Selinas use of colour

and styling, but we were also aware

that we were fans among many; not a

bad start for a licensed range.

Our most recent licence signing

though is with cartoonist Neil Kerber.Neil, who is a regular cartoonist for

Private Eye and the Daily Mirror,

approached us with a submission via

our submissions@ email address. The

range launched in May featuring

cartoons from his Basically collection,

a selection of cartoons dealing with

lifes absurdities. Everyone in the office

loved Neils humour and cartooning

style, so we didnt hesitate in putting

together an initial range of 14 designs.

Personal Revelation: Whatartist/designer, artistic genre ordesign technique has made amajor impact on your life?

This is probably a corny answer, but Id

have to say my art teacher at

secondary school, Mr Thomas! He is

the person

responsible for

encouraging

my passion for

art and design

and allowing me

to see that I was not only capable of

getting a degree, but that I could

ultimately get a job in the creative

industries. I was the first person in my

family to go onto further education

and achieve a degree and came from a

background where my mothers

attitude was Art A level and then

what? But much to my parents

surprise and delight and with great

thanks to Mr T, for all my working life

Ive been able to earn a living from jobs

that have utilised my creativity.

But if I have to choose a professional

artist, then I would say Matisse. I nevertire of Matisse, his work has always

touched a chord and in fact at the

Matisse Cut-Outs exhibition held the

Tate last year, I actually felt goose

bumps when I first walked into the

gallery and spied a particular wall in

the second room. Hes like an old friend

who dips in and out of your life, but

that youre always delighted to see;

familiar and comforting, and always

interesting and inspiring.Right: One of the new Selina Lake designs that

is published on cards by Abacus.

Right: Thedistinctivecartoon styleof Neil Kerber.

Licensees are bombarded all the time with opportunities to licence art anddesign properties and images. Art & Design LSB delved into some of therecent signings to discover what it was that piqued their interestas well as persuade them to share their personal artistic muses.

35_37_39_Licensee Feedback_Art & Design LSB 06/05/2015 10:50 Page 35

For more information say [email protected] visit www.thisisiris.co.uk

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2015 This is Iris. www.thisisiris.co.uk

This is Iris, a creative licensing agency.We work alongside a variety of established artists and IP developers

to extend their ever growing international licensing programs.




Martin Rees-Davies, head of licensing for The Otter House Group (which include Carousel Calendars):

The last two years has seen an enormous amount of growth for Carousel Calendars

within the licensing sector. We have been able to increase our brand portfolio by 35%

and part of this has been through recent additions from the art and design world,

including Beryl Cook, Emma Bridgewater, Banksy, Jan Constantine and Matt Sewellto name, but a few.

Weve recently announced that we are to publish a range of Beryl Cook stationery and

giftware for the first time in 2016, covering calendars, diaries, stationery, cards, jigsaws, key

rings and gifts (through a licensing agreement with licensing agent This is Iris).Beryls work is stunning, humorous,

instantly recognisable and with a very

wide appeal, especially as her paintings

show people enjoying themselves. She only began regularly painting later

in life and had no formal training as an artist. Beryl spent the majority of

her life living with her husband John in Plymouth in the UK, and it was

there that she found a lot of the inspiration for her art. Beryl died at her

home in Plymouth in 2008, at the age of 81, and shortly afterwards one of

her largest exhibitions was staged, visited by thousands who came to

view her art and remember the life of this incredibly popular artist.

It will be a pleasure and an honour to now translate some of Beryls art

onto a whole range of products.

Personal Revelation: What artist/designer, artistic genre ordesign technique has made a major impact on your life?Having spent nine years in The British Army, the historic and traditional

military artist has always inspired me and had a major impact on how I

viewed art. I have always loved the work and attention to detail that has

gone into all subject matter, whether in battle, ceremonial or historic

locations around the world where the Army served or where stationed. The works of Sir Alfred Munnings, WA Thorburnand Richard Caton Wooodville are particularly stunning and a stark reminder of past events such as Waterloo and TheCrimean War. Equally impressive, but in a different way are the more modern works of Tessa Campbell Fraser, especially herhorses which are so lifelike you believe they are there in front of you.

Left and below: Among the products from The Otter House Group that willfeature Beryl Cooks art are calendars and dairies. Above: Among the EmmaBridgewater products from The Otter House Group is this diary.


38




Nick Adsett, group product director of The Great British Card Company:

Weve had a lot of great recent signings of

which Avanti is very significant. Avanti isacknowledged as masters of

cute/humorous/whimsical photographic

greeting card sends and as such we are

delighted to have signed a deal to publish

and distribute Avanti product in the UK, to

further extend our humour portfolio.

Another good one is Look At It ThisWay, a cartoon female to female humour range by LeeFearnley, which is doing well for us and is now being licensed to DesignDesign in the States. Lees humour crosses the Atlantic the other way!

Also notable is Histericals, licensed from MGL, which started off slowlybut is now starting to gather pace and adds a more modern humour

approach to our Paper House offer.

Villager Jim has been another great photographic addition to ourportfolio this year and we have huge plans for some extensive product

development later on this year, taking the brand into everyday, special

occasions and relations cards, and also into Spring Seasons.

On our Almanac brand front, Ken Eardley and Shawn St Peterlaunched at the Spring Fair and have met with a great response, joining

established favourites Animal Magic by Becky Brown and the printwork of Barry Goodman as popular selections.

Personal Revelation: What artist/designer, artistic genre or designtechnique has made a major impact on your life?

That would have to be Peter Saville, who was responsible for so manygreat record sleeves for Factory Records in the 1980s for the likes of New Order, Joy Division and The Happy Mondays. His use of typographywas inspiring.

Below: One of the images from Villager Jim,whose real identity has remained underwraps.Right and below right: In a change of itsbusiness model for the UK market, Avanti isnow licensing its designs to GBCC.

Dan Graham , editorial directorof Top That Publishing:Working in childrens

book publishing, a lot of

the art that we sign is

licensed from the

illustrator for us to sell

around the world.

While it is hard to pick

a favourite, I am

particularly excited by

our new Learning

Journeys range of

books and books-

plus components

titles. The artwork

style was developed

by established artist Steph Hinton, under the

pseudonym of Olive May Green, and the

retro approach perfectly complements the

series editorial mission to promote a greater

understanding of the world to young children

and has most importantly, has international

appeal. Vintage and yet also modern, the

Learning Journeys art style will conjure up

feelings of nostalgia for adult readers, while

the colourful animal characters and fun

depictions of places will instantly appeal to

children. The first Learning Journeys books are

now available for co-editions and licensing

rights around the world, and have already

been sold into several territories at the recent

Bologna and London book fairs.

Personal Revelation: Whatartist/designer, artistic genre or designtechnique has made a major impact onyour life?

Im a big fan of art with an underlying political

or social message and like works that spark

conversation with guests and my children.

Works by the street artist, Mau Mau, are bold,

fun and fulfill both requirements without

breaking the bank. Over the years Ive bought

eight of his vibrant limited edition prints and

they provide much-needed colour and focal

points to my minimalist, industrial interior

decor and make me think too. (Heres a link to

Mau Maus website: www.mau-mau.co.uk)

However, if money was no object, I would

love works by John Hoyland, Alan Davie,

Roger Hilton or Frank Bowling to adorn

my walls! One day...

Above: The colourfulwork of artist StephHinton features in theLearning Journeys booksby Top Take Publishing.


The idea is that we'll be able to

show consumers and licensees

exactly where the illustrations in

their favourite books and designs

hanging on their walls all started out,"

explained Hannah Curtis, art licensing

agent and the driving force behind

Bright Art Licensing. "We want to make

our artists into

rock stars!"

A combined

retail outlet,

gallery space,

design studio and licensing agency,

the Bright Emporium will be the first

of its kind. Situated in an airy building

in a cosmopolitan shopping area in

London's fashionable Battersea, the

emporium (which is due to open this

autumn) will bring together all the

elements which make up Bright's

business and allow the public to have

access to them.

By lifting the 'fourth wall' in this way,

Bright is able to offer a home for

sophisticated licensed artwork and

children's illustration alike, making it

accessible to the consumer. "We will be

able to allow our emerging talent and

established artists to display their work

in a unique showroom," explained

founder Vicki Wilden-Lebrecht, "and

bridge the gap which currently exists

between artists and their audience."

The project, which is the brainchild

of Vicki and Hannah, will see

consumers able to walk in off the

street and browse the artwork on

display, with the opportunity to

purchase licensed product, bespoke

pieces, print on-demand editions and

other commissioned artworks.

"It's a huge step forward for our

artists," continued Vicki, "as its such a

unique

opportunity.

We'll be putting

them right in

front of their

core audience and giving them a retail

platform to work from, making them

directly accessible to the public."

By giving artists an opportunity to

be discovered and consumers an

opportunity to immerse themselves

in the creative world, Bright is

bringing together two worlds which

have been kept apart - until now. "We

wanted to create an innovative,

passionate hub," Vicki said, "where

people can come together and form a

real artistic community."

As a multi-functional space, the Bright

Emporium will be able to function as a

gallery, event space, design studio and

A boutique art licensing agency, Bright Art Licensing is already well-knownthroughout the industry for pushing at the veryboundaries of creativity. Its latest project, the BrightEmporium, is no different. A&D LSB took a behindthe scenes tour to find out more about what thefuture holds in store for this innovative company.

It's All In The NameArtists often end up as unsung heroesin creative projects but Bright wantsthat to change. With talent like BenjiDavies, Sue Hendra, Yasmeen Ismailand Nicola O'Byrne on the books,Bright knows that publicly-recognisedcreatives can sell books andmerchandise through their own,renowned styles. The Bright Emporiumwill allow artists to have their talentrecognised, their names to becelebrated and distinctive brands tobe created.

ART FOCUS: Bright Art Licensing

A Creative Space

Art&Design Licensing Source Book40

"

Below: A striking design fromFiona Woodcock.

Above Vicki Willden-Lebrecht, founder ofBright Art Licensing.

40-41_Bright Article_Art & Design LSB 06/05/2015 10:59 Page 40


retail showroom. The inclusive two-

level space is fully moveable, allowing

storytellers, artists and publishers to use

it for exhibitions, workshops or displays

- showcasing creativity to the

consumer at every stage.

As an interactive artistic hub, the

Bright Emporium is expected to be a

hive of activity at the best of times, but

Vicki has a clear vision of the events

which will take place within the space.

We'll be able

to host

everything

from artist-led

exhibitions to

book signings

and children's

literary

workshops,

she explained.

We already

run

Storytelling

Sunday events

in Battersea's

Doodlebar, so being able to bring that

in-house will be fantastic.

Exposing the younger generation to

art and storytelling is important to

Vicki and the Bright team, who believe

exposure to the arts is one of the most

valuable things a young person can

experience. Creative art and story

telling is all around us, Vicki pointed

out. If we can help shape children's

characters and personalities by

allowing them access to artists,

illustrators and storytellers then we're

really giving something back to the

creative community.

By allowing consumers both

children and adults to personally

experience what goes on behind the

story, they are able to feel more

involved with the artists themselves.

It's great for the artists too,

continued

Vicki, and

they're all

really excited

about the

exposure this

will give them.

There are so

many benefits

and

possibilities

that all feed

into one

another

crucially, we'll be

able to position them as a brand in

their own right. It's an incredible

opportunity.

In the space between events, the

Bright Emporium will be utilised as a

retail platform and gallery space;

showcasing one-off artworks, taking

commissions and displaying licensed

product. We'll be making a focus of

everything from books to screen-

printed furniture, with everything

from gifts and stationery to bespoke

works, said Vicki. Having such a

broad portfolio at our fingertips

means that we'll be able to really

maximise the space we have.

Of course, Bright Art Licensing will

remain an agency at its heart,

operating from within the Bright

Emporium itself. But the new

opportunities and scope for growth

mean that artist and consumer

engagement is taken to a new level

as creatives are able to establish

themselves as a 'name' within

contemporary design. It's a platform

unlike any other, concluded Vicki.

And we can't wait to get started.

Left: A simple lamp is given a lift with thistropical design from Julie Ingham. Below:Fashionable colours and imagery used ontextiles by Lola Design.

ART FOCUS: Bright Art Licensing

Cover GirlThe gorgeous cover of last year's A&DLSB was designed by Laura Huges, oneof Bright Art Licensing's talented artists.This year, Laura worked with Waitrose,across the supermarket's 2015 Eastercampaign, to create a show-stoppingrange of cheerful sweets, decorationsand games. Laura explains what wasinvolved in such a high-profile project.

The initial brief was to develop anEaster toolkit comprising of lots ofsmall elements that could be appliedby the design team to the packagingin-house. Waitrose requested a rabbit,lamb and a chick character in a varietyof poses as well as some Easter eggs,flowers and a collection of repeatpatterns. Everything was quite looseand spontaneous which was really funand its been great to see my work inthe shops and for my family to be ablesee the fruits of my labours! Thisproject has given me the opportunityto reach a much wider audience withmy work and hopefully people willenjoy what Ive created.

Above: Laura Hughes and her show-stoppingrange of Easter treats for Waitrose.

Above: Storytime Sunday will allow children to immersethemselves in a world of storytelling.

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Bright Art Licensing

The Gallery An agency's portfolio isa wonderous thing,offering a wide selectionof styles and approaches.Here, we take a dip intoBright Art Licensing'screative pool.

Alice Boston

(Alice Palace)

My proudest moment

was seeing my card designs in

a shop. I really enjoyed the work I did recently for

the Museum of London because the brief was fun

and whimsical which is just my style.

AmandaMcDonough

Paper products, graphicdesign, illustration andinnovation have always been my passion.

Anna JonesI'm influenced by the

world around me; nature,buildings, people, books orfashion. It helps that I'mnaturally nosey!

BeccaStadtlander

My two biggestinfluences are Edward Goreyand Grandma Moses, but I've always loved VanGogh's paintings as well.

ChesterBentley

I have so many things

that give me inspiration:

current trends in the fashion world, new colour

combinations and textures, exciting lettering

and layouts.

Christine GoreMy proudest moment was when I decided

to leave my career as an in-house designer to pursue mydream of becoming anillustrator/designer.

Colleen WhittakerAfter 16yrs within

the greeting card industry,my portfolio hasdeveloped so much since Iset out on my own!

Dotty LottieDesigns(CharlotteArcher)

Im influenced by childrens stories and likemy work to be fun and bright.

Eleri FowlerI find my artistic

inspiration in shapes,colours and patterns withinnature, travel, fashion and textiles.

Fiona WoodcockI find inspiration in

Japanese woodcut prints

for composition, simplicity

and pattern.

Gladys BaccalaEverything can be

inspiring to me, but nature isimportant and a goodcombination of colours can be inspiring too.

Laura HughesMy biggest artistic

influence is Brian Wildsmith, as

his work is a burst of colour and

texture but always beautifully

designed.

Lola Design After nine years working as

a senior artist I became a freelanceartists over two years ago, and amloving every moment of it!

Louise WrightNature is my biggest

influence, I grew up in thecountryside and it never failsto ground me again and make me smile.

Michelle BreenMy most exciting project

and proudest moment has beenproducing card ranges for

Whistlefish Galleries.

NaomiEngelmann

My favourite

designer is Lou Gardner,

she creates unique one-off

pieces of contemporary embroidery.

Sanja RescekMy current inspiration

is botanical drawings of floraand fauna from 18th and19th centurys.

TracyCottingham

I am inspired by allthings bright and beautiful,vintage children's books and folk art.

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PG Live Preview


For the seventh year running, the international greeting card communityconvenes in one place for Progressive Greetings Live. A&D LSB takes a look atwhat's on offer between June 2 3, from independent designers right throughto the largest card publishers.

Great Greetings!

Held in a beautifully cosmopolitan

area of London in (hopefully)

sunny June, there's no better

place for the independent artist looking

to showcase their work. With thousands

of greeting card publishers, licensees,

retail buyers and artists all under the one

roof, the show is a hotbed of new

collections, ensuring classics and the

very latest industry news.

Split into three sections, PG Live offers

a wide variety of independent artists

and established publishers. The main

show is dedicated to greeting card

publishers of all shapes, sizes and styles,

while Springboard@PGLive is dedicated

to fanfaring new and emerging

publishers, offering a real treasure trove

of undiscovered and exciting new talent

just waiting to be discovered.

"We have all the major card publishers

exhibiting as well as our ever-

expanding Springboard section, which

will be showcasing

well over 100 brand

new and emerging

publishers," explained

Simon Boyd, show

director. It's always an

honour to be able to

bring so many card

suppliers and buyers

together, but the real joy

comes from seeing the industry

working together to do business,

network and exchange ideas."

The third section is the Artists' Quarter,

which plays home to a group of

talented artists, creative designers and

knowledgeable agents, all presenting

their latest creations to publishers and

licensees alike.

Portfolios are

packed to the

brim with fresh

new works, each

one available to

buy or licence.

A regular in the

Artists' Quarter,

Shirley

Copperwhite

(Stand 164) will

be returning for

the third year

running, making

the most of the

opportunity to

showcase her

colourful creations

and showstopping designs.

Art For Allthe naked giraffe is a new venture from

Sarah Davis and PG Live is its first trade

show. Sarah will be showing a variety of

ranges, with cards catering for every

generation starting with our vibrant

animal designs aimed at young ones, fun

alien collage creations for kids to our

contemporary beach inspired art for all.

All cards are created in-house.

the naked giraffe. Stand 160

Left: ShirleyCopperwhite will beshowing a number ofnew lines this year.Below: Animaldesigns for a youngeraudience from thenaked giraffe.

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PG Live Preview

I cant help coming

back for more I just

love the atmosphere

at the show, said

Shirley, explaining

why she is looking

forward to the 2015

show. The Artists

Quarter is beautiful

and bright, so its a great place to

show off artwork.

Best-known for her stunning card

designs, Shirley offers a great example

of the range of art licensing which

often takes place at the show. I always

have special show offers on my cards

and other products, she explained,

but this year I also have a brand new

range of pure silk scarves along with

some funky home textiles that I am

looking forward to showing.

As a PG Live expert, Shirley has

some wise words of advice for first-

time visitors as well.

Do your

research before

you come to the

show! The show

is very well-

organised but

you must be too...

Other creatives making a name for

themselves in the Artists' Quarter

include Sara Miller, the designer behind

Sara Miller Design (Stand 150). With ten

years of experience across a broad

range of sectors including greeting

cards, homewares and fashion, she had

been working as creative manager at

Woodmansterne, but decided to make

the bold move of branching out on her

own just last year.

I have been busy designing new

ranges and am currently licensing my

designs into different product

sectors, said Sara. Making my debut

at PG Live, I will be showing some of

my brand new work, which will be

available to licence.

As a keen traveller, Sara's designs are

influenced by a number of different

cultures, with her recent

trips to India inspiring

the latest collection

which is being launched

at the show. My absolute

passion is working with

colour and creating unusual

combinations of print, pattern and

colour to create something unique,

Sara continued. I am particularly

interested in the mood or feeling that

a particular design or range evokes

from sentimental and nostalgic to

quirky and whimsical or fashionable

and fun.

Fun, friendly and infinitely fabulous

what more could you ask from a

show dedicated to the wonderful

world of greeting cards?

Snap HappyAssaf Frank Photography and Licensing

agency will be showing a wide collection

of new vibrant high-quality photographic

images for licensing onto greetings, gifts,

calendars, stationery, puzzles, prints and

other products. The collection includes

shabby chic, flowers, nature, cityscapes,

humorous, seasonal and more.

Assaf FrankPhotography andLicensing. Stand 138

Artist GalleryA boutique agency representing some of

the top artists, designs and styles for art

licensing within the greetings, stationery,

gift, home and print industries, Bright

represents award-winning artists and

ranges and work with clients worldwide,

including the largest publishing houses

and boutique publishers. Bright

will be launching new

artists, styles and designs

exclusively at PG Live 2015.

Bright Art Licensing.Stand148

Show Bites PG Live takes place on June 2-3 at the Business Design Centre in London.

Over 250 exhibitors will be showcasing new designs.

International buyers from over 40 countries will be attending this year's show.

All visitors and exhibitors can enjoy a free, hot two-course lunch as well ascomplimentary tea and coffee, served from the famous tea trolleysthroughout the day.

A fantastic free post-show industry party takes place on Tuesday June 2. Opento all, it is a great opportunity to do some serious industry networking over aglass of wine or a well-deserved pint.

To register, visitwww.progressivegreetingslive.com

or phone 01635 297070.Follow the show on

Twitter@PGLiveLondon

Left: Bold, colourfulpictures from Assaf FrankPhotography andLicensing. Below: On-trend designs from LolaDesign, via Bright ArtLicensing.

Below: Sara Miller is making her debut at the 2015 show.


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Fashion From The '30sMary Evans Picture Library isrepresenting a unique archive of1930s fashion images by DoraSprinzel who arrived in London fromBerlin, with her husband Paul, asrefugees. She began to forge a careeras a fashionillustrator,translatingdescriptions sentby her sister fromthe Paris catwalksinto elegantimages, recordingthe latest stylesfrom suchvisionaries asJeanne Lanvinand ElsaSchiaparelli.Dora's pictureswere then licensedto clothingmanufacturersworldwide, whomade copies at anaffordable price. With great potentialfor use on stationery, giftwrap orfashion accessories, this archive is avintage gem, says Mary Evans.

Animal CrackersLaura McKendry is an exciting recentsigning for Yellow House ArtLicensing, which collaborates withmarketing agency Yellow House. AsYellow House director Sue Batemancomments: We were drawn to Laurassupremedraughtsmanship andquality of line. Shebreathes life into heranimal subjects and hasalready securedextensive ranges withcard publishers Cardmixand a Christmas rangewith Museums andGalleries." Kate Osborneis another popularYellow House artist, a respectedwatercolourist. Kate recently completeda series of mugs for Dunoon featuringgarden birds, and is currently workingon a new book.

State Of The Nation: Fine Art

The Finer PointsFine art shows its many sides, both meaningfuland intellectual, with everything from fashion tofootwear and children to animals.

Tales Of The UnexpectedArt licensing often throws up the unexpected, says UKartist Marilyn Robertson. Her distinctive imagery hasbeen propelled to unexpected places and projectsworldwide, to include her Catitudes range of cat imageswhich recently appeared on special edition packs of RealNature, an upmarket German cat food brand celebrating its25th anniversary. In addition, Marilyns Kimono range of Asian inspireddesigns were recently launched as crafters kits in Europeand North America by Crafters Companion.

Left: Catitudes by Marilyn Robertson.

Forever YoungThe Ansada Group has teamed up withartist Catherine Simpson, whosecollection, Forever Young, includes varioussubjects and seasons, featuring childrenwho tell a story in detailed images thatevoke cherished memories. She portraysthe simplemessage ofthe children,who aredepicted ineachcomposition.Her workenjoys auniversalappeal andcan be found in both corporate and privatecollections in Canada, the USA andinternationally.

MixedMediaArtist LeahPruittrecentlyjoined thePenny Lanefamily ofartists. Shepaints withacrylics orwatercolours,and combinesmany differentelements, fromantique papers and postage stamps tofeathers and butterflies to create her mixedmedia artwork. Penny Lane is the sourcefor a wide variety of artwork that meetstodays home dcor trends.

V&A Steps Out With Clarks London's V&A museum, which houses the world's finest collection of art and

design, is launching its first footwear collaboration with Clarks, the UK'sleading shoe brand. Inspired by the Museum's textiles and fashion

archive, the first season will include a variety of styles for men,women and children. We are looking forward to the opportunities that our firstfootwear licence will bring," says Lauren Sizeland, director of

business development and licensing. "It's truly fulfilling towork with a brand that also has a great British heritage and

exciting that the range will reach an international market."

Above: The V&A has collaborated with Clarks.

Above: 1930sfashion images fromDora Sprinzel,available from theMary Evans PictureLibrary.

Above: LauraMcKendry'sDalmation Tail.

Above: Leah Pruitt,new to Penny Lane.

Below: Friends Come Calling byCatherine Simpson.

51_Fine Art_Art & Design LSB 06/05/2015 11:10 Page 51

MARY EVANS PICTURE LIBRARY

[email protected]

020 8318 0034

vintage inspiration from every era

F

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Contemporary life is ref lected by a myriad ofartists whose work appears on everything fromhome decor to children's picture books.

State Of The Nation: Contempoary Art

A Touch Of HumourSince winning the best contemporary trendrange at The

Art & Design Licensing Source Book 2015

Documents

Transcript of Art & Design Licensing Source Book 2015