Post on 12-Jun-2015
Law 20: Law of Hype
The situation is often the opposite of the way it appears in the press.
The amount of hype isn't proportional to success, often failed products are heavily hyped.
CONCEPT “Law of Hype”
MEDIA IS A DOUBLE EDGE SWORD.
ONE EDGE IS SUCCESS
ANOTHER EDGE IS FAILURE
ITS VERY IMPORTANT FOR ANY ORGANIZATION TO PLAY NICELY WITH MEDIA TO CREATE HYPE
EXAMPLES
Personal helicopter CREATE “HYPE” in the 1940’s that was
supposed to make roads, highways and cars obsolete?
This item was so overhyped ,Its not possible logically. Because
average consumer could afford a helicopter.
Ok, well Donald Trump got his but he had to give it back to
the bank. Besides, think of all the traffic we experience
today.
MR DONALD TRUMP make an illusion (Fantasy ) ( day
dream) & he made a false impression so personal
helicopter idea had been FLOPED In FRONT OF
GENERAL PUBLIC
Here’s a funny example 1.
Coca-Cola’s New Coke:
This new category launched in1985
received so much hype ($1 billion of free publicity)
plus hundreds of millions of dollars launching it,
what happened? 60 days after being released Coca-Cola had
to revert back to their original classic coke
THEY USED THE SAME FLAVOUR OF COKE & ATTRIBUTES
SO PEOPLE ANGER ON COKACOLA & PROTESTING TO GIVE
BACK PREVIOUS ONE COKE.
All that hype and the product flopped.
Classic coke outsells new coke 15-1. fifteen to one ratio
EXAMPLE 2Coca-Cola’s New Coke:
When Ford was successful, the company said very little.
Now it throws a lot of press conferences. So the MEDIA Automatically talks about “FORD”
So the MEDIA , PRESS, NEWSPAPAERS , SOCIAL MEDIAL publicized freely Advertising & promotion of FORD TALKING , DEBATE ON THE HIDDEN CONSPIRACY (PLAN) OF FORD.
EXAMPLE 3 FORD
When your company needs “the hype” it usually means you’re in trouble
Your plan is not strong or failing. New products that are going to “revolutionize the industry” are popular candidates for hype.
USE traditional marketing way which is mass(gathering) advertising RATHER THAN HYPE.
CONCLUSION
THANKYOU