Law 20: Law of Hype

The situation is often the opposite of the way it appears in the press.

The amount of hype isn't proportional to success, often failed products are heavily hyped.

CONCEPT “Law of Hype”

MEDIA IS A DOUBLE EDGE SWORD.

ONE EDGE IS SUCCESS

ANOTHER EDGE IS FAILURE

ITS VERY IMPORTANT FOR ANY ORGANIZATION TO PLAY NICELY WITH MEDIA TO CREATE HYPE

EXAMPLES

Personal helicopter CREATE “HYPE” in the 1940’s that was

supposed to make roads, highways and cars obsolete? 

This item was so overhyped ,Its not possible logically. Because

average consumer could afford a helicopter. 

Ok, well Donald Trump got his but he had to give it back to

the bank. Besides, think of all the traffic we experience

today.

MR DONALD TRUMP make an illusion (Fantasy ) ( day

dream) & he made a false impression so personal

helicopter idea had been FLOPED In FRONT OF

GENERAL PUBLIC

Here’s a funny example 1.

Coca-Cola’s New Coke:

This new category launched in1985

received so much hype ($1 billion of free publicity)

plus hundreds of millions of dollars launching it,

what happened? 60 days after being released Coca-Cola had

to revert back to their original classic coke 

THEY USED THE SAME FLAVOUR OF COKE & ATTRIBUTES

SO PEOPLE ANGER ON COKACOLA & PROTESTING TO GIVE

BACK PREVIOUS ONE COKE.

All that hype and the product flopped.

Classic coke outsells new coke 15-1. fifteen to one ratio

EXAMPLE 2Coca-Cola’s New Coke:

When Ford was successful, the company said very little.

Now it throws a lot of press conferences. So the MEDIA Automatically talks about “FORD”

So the MEDIA , PRESS, NEWSPAPAERS , SOCIAL MEDIAL publicized freely Advertising & promotion of FORD TALKING , DEBATE ON THE HIDDEN CONSPIRACY (PLAN) OF FORD.

EXAMPLE 3 FORD

When your company needs “the hype” it usually means you’re in trouble

Your plan is not strong or failing. New products that are going to “revolutionize the industry” are popular candidates for hype.

USE traditional marketing way which is mass(gathering) advertising RATHER THAN HYPE.

CONCLUSION

THANKYOU