Post on 18-Nov-2014
description
ARE YOU PAYING ATTENTION?
2nd assignment Stanford Crash Course on Creativity
Shops for my research
• Lush – fresh handmade cosmetics • Fellini – shoes store• Azbuka – book-store• Handmade - handmade store• Imaginarium – vintage clothes• Roshen – candy factory shop
Lush. Like
Like:EnvironmentPersonnelProductsExterior
Lush. Like
Lush. DislikeTerrible smell in the store, no air!
Fellini. Dislike
Like:Personnel
Dislike:EnvironmentProductsExterior
Azbuka. Dislike
Azbuka. Like
Handmade shop. Like
Handmade shop. Like
Handmade shop. Like
Imaginarium
Imaginarium
Roshen
Roshen
Roshen
INSIGHTS• People like:• Fresh air, spaces• traditions and history, legends• stories and fairy tales, miracles• Investigate and discover something• Touching• Lights• Mirrors• Creative and free spaces• To do something by themselves.- Often don’t need an assistance or personnel advice- Afraid of bodyguards and alarm system- Like natural materials, wood, and fabric- Like shop spaces looks like home with armchairs and pets.- Like fresh flowers- Non-standard installation, promo/advertising materials- Bright windows- Competitions and quizzing