ARE YOU PAYING ATTENTION? A Crash Course on Creativity fall 20122nd assignement

I decided to go and observe optic shops.So I went to a street that had more of them.

I had gone before, but this time I wanted to observe carefully!

In the coming pictures, as you can see, the street is short, but throughout of it is many optic shops.

Because it was cold, most of the shops closed their doors; some vendors were standing on the street corner and looked at the people that are passing by.

Most shops have pretty decoration and good lighting, vendors are handsome. Famous brands, photos of celebrities with beautiful glasses ... that tempt or tickle you buying one of these glasses and feel more attractive.

In principle, all this suggests that it should have been waiting for good sales.

But it's not! There is not any buyer in most of them,

or maximum one or two customer for some of them.

Maybe you say: "Hey man, wait! Optic shops are not like chain stores or super stores that they have full of customers, one or two customers in a random period for an optic shop is not too bad ".

But, how about this? At the same time there are many customers in one of them!

Every few minutes People came into the shop or went out after buying a glass!

Decoration of this shop is simple or maybe poor and not comparable to others, but how it can possible that this store has many customers?

I asked one of vendors, who stood beside his store, a question" Why those store has many customers?" (Inside my question, I mean that, why that store has many customers and you have not)

He replied:" For the only reason that vendors of this shop bring cheap glasses frames."

But I disagree with him; there are many reasons for that: Frames are cheap but the material of

them is good. While vendors are so busy but they always

smile at customers and try to help them. Vendors have the confidence and trust to

customers, so the customers, themselves, can take the frame that they want from showcase or behind the counter

Customers can test as much as frame that they want.

A customer take a glass from showcase

Finally, it still remains plenty of time for closing of other stores; after unbelievable selling, this optic shop is preparing to close.

Other stores are still open and are waiting for customers but this store prepays for closing.

Paying Attention A crash course of creativity, fall 2012

2nd assignment

Storyboard and pictures by Mahmoodreza Hakimi