Are You Making These Mistakes With Your Sales Funnel? BY

OPTIMIZED ASSETS

There’s a problem with Internet Marketing.

It’s called…

“The Sales Funnel.”

Just like most things out there the Sales Funnel has its flaws.

The scary part is you may be falling into these clear traps yourself and leaving money on the table as a result.

Here are six things to consider!

Your Clients Are Smarter Than a 5th Grader.

1.

In more competitive markets your prospects and visitors are becoming more and more sophisticated to the standard marketing ploys.How aware is your audience of the “standard protocol”?

Deliver Or Die.2.

Your job as a marketer and thought leader is to take the position of being responsible for your client’s results.

This includes your lowest priced offer.

If you promise something in your marketing it has to match or exceed the promise made.

So many marketers oversell and under-deliver.

Don’t be one of them – you won’t be around long!

Be Congruent Not Incomplete.3

.

Up-sell offers typically claim you need an additional product to be successful.

This is a BIG RED FLAG.

Do not be incomplete. Instead, make it fast and easy.

Your up-sell should focus on a way to make the promise of your initial offer faster and easier.

Stop Tripping Over Dollars to Make Pennies.

4.

When you’ve earned trust with the initial purchase the urge to take advantage of this buyer momentum might try to get the better of you.

Resist taking every penny from your prospects in your up-sell.

Be responsible. You do not want the first impression with your new buyer to be of someone who is trying to take every opportunity to get a sale.

Focus on delivering value and your high ticket sales will sore!

Your Order Form Micro-Bump.5

.

Your order form is prime real estate, don’t waste it!

Add a complimentary bump offer.

Amazon.com is an ideal example.

There is always an up-sell on the order form, because it is proven to increase the value of a new customer. We think one of the best options is a micro-continuity offer priced under $10.

The No Selling – Sales Thank You Page!

6.

Your thank you page is another very profitable leverage point so don’t let this be the end of the conversion process, but instead the beginning!

Consider using this page as an invitation to a strategy session where you can offer higher ticket products and consulting.

This alone will exponentially multiply your profits.

Be sure you don’t make these mistakes and if you are be sure to fix them!

It will make a world of difference when it comes to the longevity of your business.

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