Funnel vision: How the purchasing funnel helps marketing think small
Lawncare business website sales funnel
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Transcript of Lawncare business website sales funnel
In the next 5 minutes I will show you..
3 quick fixes for dramatically improving your lawn care website's sales funnel
So let's get started
You might be asking what is a sales funnel?
A sales funnel is just a visualization of the selling process for your lawn care business
It helps you find bottle-necks in the sales process
You have one whether you know it or not
Most Lawn Care business owners have never really thought about their sales funnel
They just try to keep up with voicemails and call people back
and It works
But it is not nearly as effective as it should be
The Result?
You are leaving thousands of dollars in business on the table
Your lawn care business is not nearly as big and profitable as it SHOULD be
Remember this tip:
It is 10 times more expensive to get a new customer than to service an existing one
A good sales funnel helps you capture more prospects
It turns more of those prospects into customers
and that makes you a lot more money
unlike the "real world" everything is painfully trackable online
That means you can easily measure and improve the sales funnel
This is MUCH harder to do with Yard Signs and Radio Ads
It is one reason why Internet Advertising is so much cheaper
You can simply optimize it
.. and stop spending money on things that are just not working
Why is a sales funnel so important with your website?
Let’s look at some numbers
Typical lawn care website funnel:
100 websites visitors = 1 sale (or worse)
Typical lawn care website funnel:
100 websites visitors = 1 sale (or worse)
Good lawn care website sales funnel:
100 websites visitors = 10 sales
When you are running ads to get customers it will matter big time
Do you want to pay $200 for a new customer?
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Do you want to pay $200 for a new customer?
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Or $20 for a new customer?
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If you only have a typical sales funnel in place you will go broke trying to grow your lawn care business using the Internet
But you are most likely not running ads
And if you were you probably stopped pretty quickly because the ads "didn't work"
You are most likely seeing little or no results from your website.
Fixing your sales funnel is the fastest way to get new customers
Lets look at what your sales funnel probably looks like right now
Typical Lawn Care Website Sales Funnel
Website visitors
How many call you?
Prospects call and leave voicemail
Some prospects turn into customers
Lets see where you can quickly improve it
Improved Lawn Care Website Sales Funnel
Website visitors
Use Remarketing Ads to re-engage
Email & phone Capture from Web-form
Some prospects turn into customers
Measure & Optimize site to increase sales leads
Email new offers with "buy now" links
Website visitors
Use Remarketing Ads to re-engage
Email & phone Capture from Web-form
Some prospects turn into customers
Email new offers with "buy now" links
Website visitors
How many call you?
Prospects call and leave voicemail
Some prospects turn into customers
OLD Sales Funnel New Sales Funnel
As you can see fixing your sales funnel is where you need to start
Start with your site and how it collects emails
Make sure you are building an email list from your site
Then set up a remarketing PPC Campaign to get more people on your email list
Email your list regularly with time sensitive offers
This puts all your prospects back into the funnel
If you need help setting up or improving your sales funnel you can contact me at:
http://www.lawncarebusinesstips.com/