Presented by

Are you a rich media hoarder?

Jim Kidwell

What is a Rich Media Hoard?

“A supply or accumulation that is hidden or carefully guarded for preservation, future use, etc.”

(dictionary.com)

Where Did I Put That File?

What’s an Asset?

“Anything tangible or intangible that is capable of being owned or controlled to produce value…” (Wikipedia)

“They’re only assets if you can find them”

A rich media file plus metadata

Mo Assets, Mo Problems

“Now where did I save that graphic?”

“Yes, please bother me every time you need a logo.”

“Why are there so many copies of the same photo?”

“Your PowerPoint presentation is so big, it has it’s own gravitational pull!”

“Why is my face on that billboard?”

What is the Solution?

Digital Asset Management!

DAM helps you quickly find, organize, and convert media files.

(Also, an endless source of unfunny puns)

?

Comedy Central

Comedy Central

Life Before DAM:

• Accessing offline archived projects was time consuming

• Constant requests for logos

• No system for tracking and distributing graphics for DTO content

• Constant interruptions for image requests

Comedy Central

The Solution :

• User friendly

• Easy to learn

• Budget friendly

• Controlled in-house

Comedy Central

TV Land: Consistent with Brand

Comedy Central

Results and Successes:

• Self service

• Instant gratification

• Less interruption and annoyance

• Collaboration

1800Flowers.com

DesignPac

• Member of 1800Flowers Enterprise

• Creative force behind 1800Baskets

• Creator of wholesale retail gift items

• 1,600 employees

• 60 employees in Melrose Park

1800Flowers.com

Life Before DAM:

• Disorganized folder structures

• Inconsistent filenames

• Dependent on senior staff for file location & info

• Uncertain copyright and usage rights information

• Inefficient analog cataloging system

1800Flowers.com

The Solution :

• Affordable

• Effective keywording

• User friendly

• Painless setup

• Easy maintenance

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1800Flowers.com

Results and Successes:

• Organized image catalog

• Time and money savings

• Less headache

“If I am doing a project that requires image research it cuts the time in a third.”

Nickelodeon

• #1 Cable TV Network

• 550 Staff Members

• 9 Series

Nickelodeon

Life Before DAM:

• Paper and pencil was king

• Physical archive of 1000’s of boxes

• Limited information available

Nickelodeon

The Solution :

• User friendly interface

• Quick deployment

• Cross-platform

• Web client

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Nickelodeon

Results and Successes:

• Searching can be visual or based on keywords

• Retrieving files is extremely fast and easy

• Catalog is available to the entire crew

• Users around the studio can see each others work

Are You a Rich Media Hoarder?

If so, DAM can help!

• Save time

• Save money

• Increase revenue

• Make life easier!

Learn More & Questions

Get started with DAM:

www.damlearningcenter.com

Learn more about Portfolio Server:

www.extensis.com/portfolio