Arab Uprisings - How Al Jazeera used Social Media to tell the story

Post on 09-May-2015

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Presentation from La Red Innova. Focusing on a New News Ecosystem with a case study on how Al Jazeera covered the Egyptian Revolution using Social Media. (A video should play after the #jan25 slide, you can watch it here: http://www.youtube.com/watch?v=ThvBJMzmSZI)

Transcript of Arab Uprisings - How Al Jazeera used Social Media to tell the story

Riyaad Minty (riyaadm.com)Head of Social Media, Al Jazeera@riy on twittergtalk: riyaad.minty@gmail.com

Al Jazeera Network1. Al Jazeera Arabic2. Al Jazeera English3. Al Jazeera Turk4. Al Jazeera Balkans5. Al Jazeera Kiswahili6. Al Jazeera Mubashr (Mubashr Misr)7. Al Jazeera Documentary8. Al Jazeera Sports9. Al Jazeera Training Center10. Al Jazeera Research Center11. Al Jazeera ……

1. Al Jazeera Arabic2. Al Jazeera English3. Al Jazeera Turk4. Al Jazeera Balkans5. Al Jazeera Kiswahili6. Al Jazeera Mubashr (Mubashr Misr)7. Al Jazeera Documentary8. Al Jazeera Sports9. Al Jazeera Training Center10. Al Jazeera Research Center11. Al Jazeera ……

Flickr: Mohamed Nanabhay

How do we begin to deal with this?

Relevance

Flickr: Thomas Hawk

Trust People Trust People

New(s) Ecosystem

A Virtuous CircleParticipatory Culture

Arab UprisingsCase Study

#sidibouzid

#Tunisia

The Revolution was televised….

…You were just watching the wrong

channel

"I’m making this video to give you one simple message. We want to go down to Tahrir Square on January 25. If we still have honor and we want to live in dignity on this land, we have to go down on January 25… Whoever says it’s not worth it because there will only be a handful of people, I want to tell him you are the reason behind this, and you are a traitor just like the president or any security cop who beats us in the streets. Your presence with us will make a difference, a big difference! ”

- Asma Mahfouz Posted online 18th January

#Egypt

#jan25

Revolution Sound Track (YouTube) http://bit.ly/faAGfK

Peoples Revolution

Views from the ground…

Making Sense of it All…

(information – noise) + context

= accurate reporting

It’s not only about taking - sometimes you have to give a

little...@mohamed

“Micro Reporting”

Live Blog

Promoted Tweets

Driving the conversation...

http://aje.me/ajelive

Most tweeted link

Live Streaming…

Going to our audience

Facebook Livestream

YouTube Livestream

Driving traffic….

Listening to our audience…

Building a community….

Building Trust & Credibility

#demandAlJazeera

Call to Action

Grass Roots Involvement….

Becoming the news….

but...

even if its only140 characters at a time.

Questions?

Riyaad Minty (riyaadm.com)Head of Social Media, Al Jazeera@riy on twittergtalk: riyaad.minty@gmail.com