Arab Uprisings - How Al Jazeera used Social Media to tell the story

43
Riyaad Minty (riyaadm.com) Head of Social Media, Al Jaz @riy on twitter gtalk: [email protected]

description

Presentation from La Red Innova. Focusing on a New News Ecosystem with a case study on how Al Jazeera covered the Egyptian Revolution using Social Media. (A video should play after the #jan25 slide, you can watch it here: http://www.youtube.com/watch?v=ThvBJMzmSZI)

Transcript of Arab Uprisings - How Al Jazeera used Social Media to tell the story

Page 1: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Riyaad Minty (riyaadm.com)Head of Social Media, Al Jazeera@riy on twittergtalk: [email protected]

Page 2: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Al Jazeera Network1. Al Jazeera Arabic2. Al Jazeera English3. Al Jazeera Turk4. Al Jazeera Balkans5. Al Jazeera Kiswahili6. Al Jazeera Mubashr (Mubashr Misr)7. Al Jazeera Documentary8. Al Jazeera Sports9. Al Jazeera Training Center10. Al Jazeera Research Center11. Al Jazeera ……

1. Al Jazeera Arabic2. Al Jazeera English3. Al Jazeera Turk4. Al Jazeera Balkans5. Al Jazeera Kiswahili6. Al Jazeera Mubashr (Mubashr Misr)7. Al Jazeera Documentary8. Al Jazeera Sports9. Al Jazeera Training Center10. Al Jazeera Research Center11. Al Jazeera ……

Flickr: Mohamed Nanabhay

Page 3: Arab Uprisings - How Al Jazeera used Social Media to tell the story

How do we begin to deal with this?

Page 4: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Relevance

Page 5: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Flickr: Thomas Hawk

Trust People Trust People

Page 6: Arab Uprisings - How Al Jazeera used Social Media to tell the story

New(s) Ecosystem

Page 7: Arab Uprisings - How Al Jazeera used Social Media to tell the story

A Virtuous CircleParticipatory Culture

Page 8: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Arab UprisingsCase Study

Page 9: Arab Uprisings - How Al Jazeera used Social Media to tell the story
Page 10: Arab Uprisings - How Al Jazeera used Social Media to tell the story

#sidibouzid

Page 11: Arab Uprisings - How Al Jazeera used Social Media to tell the story

#Tunisia

Page 12: Arab Uprisings - How Al Jazeera used Social Media to tell the story

The Revolution was televised….

…You were just watching the wrong

channel

Page 13: Arab Uprisings - How Al Jazeera used Social Media to tell the story

"I’m making this video to give you one simple message. We want to go down to Tahrir Square on January 25. If we still have honor and we want to live in dignity on this land, we have to go down on January 25… Whoever says it’s not worth it because there will only be a handful of people, I want to tell him you are the reason behind this, and you are a traitor just like the president or any security cop who beats us in the streets. Your presence with us will make a difference, a big difference! ”

- Asma Mahfouz Posted online 18th January

#Egypt

Page 14: Arab Uprisings - How Al Jazeera used Social Media to tell the story

#jan25

Page 15: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Revolution Sound Track (YouTube) http://bit.ly/faAGfK

Page 16: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Peoples Revolution

Page 17: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Views from the ground…

Page 18: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Making Sense of it All…

(information – noise) + context

= accurate reporting

Page 19: Arab Uprisings - How Al Jazeera used Social Media to tell the story
Page 20: Arab Uprisings - How Al Jazeera used Social Media to tell the story
Page 21: Arab Uprisings - How Al Jazeera used Social Media to tell the story

It’s not only about taking - sometimes you have to give a

little...@mohamed

Page 22: Arab Uprisings - How Al Jazeera used Social Media to tell the story

“Micro Reporting”

Page 23: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Live Blog

Page 24: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Promoted Tweets

Page 25: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Driving the conversation...

Page 26: Arab Uprisings - How Al Jazeera used Social Media to tell the story

http://aje.me/ajelive

Most tweeted link

Page 27: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Live Streaming…

Page 28: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Going to our audience

Page 29: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Facebook Livestream

Page 30: Arab Uprisings - How Al Jazeera used Social Media to tell the story

YouTube Livestream

Page 31: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Driving traffic….

Page 32: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Listening to our audience…

Page 33: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Building a community….

Page 34: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Building Trust & Credibility

Page 35: Arab Uprisings - How Al Jazeera used Social Media to tell the story

#demandAlJazeera

Page 36: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Call to Action

Page 37: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Grass Roots Involvement….

Page 38: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Becoming the news….

Page 39: Arab Uprisings - How Al Jazeera used Social Media to tell the story

but...

Page 40: Arab Uprisings - How Al Jazeera used Social Media to tell the story
Page 41: Arab Uprisings - How Al Jazeera used Social Media to tell the story
Page 42: Arab Uprisings - How Al Jazeera used Social Media to tell the story

even if its only140 characters at a time.

Page 43: Arab Uprisings - How Al Jazeera used Social Media to tell the story

Questions?

Riyaad Minty (riyaadm.com)Head of Social Media, Al Jazeera@riy on twittergtalk: [email protected]