APPLE

INTRODUCTION Apple is one of the biggest electronic

gadgets industry in the world.

Established in 1976, first company to launch ipod and ipad

It is a public oriented company & has computer hardware and software, electronic industries as well

Head quarters are at U.S, & has highest service all over the globe.

Products 1) MAC & ACCESSORIES

2) IPAD

3) IPOD

4) IPHONE

5) APPLE TV

6) APPLE SOFTWARE

7) IWATCH

Competitors for Mac and the strategy

iPhone Competitors

Competitor analysis

iPad Competitors

Apple Revenue product wise:

STRATEGIES Innovative product design and technology

Analyze competition

Optimize distribution

Maintaining secrecy

Limited product lines

Minimum advertised price

Global market share

THANK YOU

PRANUSHA