“Innovation distinguishes between a leader and a follower”

Steve Jobs

The power struggle between Jobs and Sculley and Jobs’ resignation

Founding. Macintosh. Decline

Brief History

Acquisitions. Resurgence. Mobile DevicesJobs is back at Apple

STEVE JOBSAmerican businessman, inventor, and industrial designer. (February 24, 1955 – October 5, 2011)

Co-founder and ex-Chairman and CEO, Apple Inc.

New Market Offerings Timeline.New-Product Options | Challenges | Organizational Arrangement | Managing and Development Process

New-Product Options

iMac (1998)

iPod (2001)

iPhone (2007)

iPad (2010)

I think the only reason you visit an Apple store is because you wonder what life is like on another planet.

Lewis Black

Make / Buy

AirPods“Simplicity and technology, together like never

before. The result is completely magical.”

The Revolutionary iPhone

The iPhone 7 Plus, although critically acclaimed, continued the trend of ‘innovation imperative’

Apple’s next largest product launch afterthe iPod was the iPhone, its 2007 entry tothe cell phone industry.

t implemented new features like touch-screen pad, virtual keyboard, and internetand email capabilities

I

Challenges in Development

CONCEPT DEVELOPMENT BUG FIXING OPTIMIZATION MARKET RESEARCH MONITORING

Organizational Arrangements

CROWDSOURCING and CROSS-FUNCTIONAL TEAMS

through

Budgeting StagesIdea Screening

Concept TestingProduct Development

Test MarketingNational Launch

Managing the Development Process

Interacting. Studying Competitors. Adopting Creativity.

MacBook Pro

Marketing StrategyWhy Apple is Apple

Apple Inc. - advertising over the years

Think Different (1991-2000)

Get A Mac(2001-present)

Switch (2001-present)

MUSICNever Stop Playing

I don't stream or buy CDs... pretty much everything I buy, I do it on iTunes.

Mark Hoppus

Acquisition of Beats ElectronicsA whopping deal of US $3,000,000,000

Pricing Strategy

“We never had an objective to sell a low-cost phone. Ourprimary objective is to sell a great phone and provide agreat experience”

The hardware and user interface aredesigned to provide a lot of value for theprice, which keeps profits high.

Connecting with Customers

The sequence of the Buying process:Problem Recognition. Information Search. Alternatives Evaluation. Purchase Decision. Postpurchase Behavior

Creating and Delivering Value

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Fierce Market Competition

Indian Smartphone Market

Dwindling Innovative FeaturesApple appears stymied by not wanting to take big risks — andwhile it’s failing to do so, it’s being outshone in certain areas bycompetitors like Amazon and Microsoft, who are creatinghardware like the innovative Amazon Echo and the jaw-droppingly gorgeous Surface Studio which, though not perfect,are far more exciting than many things Apple is working on.

SummaryAny story about disappointments on Apple’s part must acknowledge that this is a company thatmanaged one of the biggest turnarounds in history after critics wrote it off. Apple remains tight-lipped about upcoming products, so there’s every chance that the new future could address some(or even all) of these concerns.