APP MONETIZATION

It’s Gold Rush out there claim yours before it’s all gone

Mobile app revenue projected to explode by 2016

Forecast: 50 billion mobile app downloads in 2012

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MONETIZATION1. To establish as legal tender.2. To coin (money).3. To convert (government debt) from

securities into currency that can be used to purchase goods and services.

Key Metrics

New Users, Active Users, Retention:

What Do My Users Want?

Magic

Simplicity

Unique

Engaging Experience

The WOW Factor

Discovery

Mobile Ad Growth

How to Monetize? – A Million Dollar Question to make Your first Billion Dollar

Content.  

This category is probably most familiar to everyone.  When it comes to content, people are willing to pay for ebooks, music, and movies.   In addition to purchasing, a lot of content can be rented temporarily, like streaming a movie.

Spotify

Netflix

Amazon ebooks

Consumable apps.  

These are apps that are used and then finished. An example is a game with a fixed set of levels, once each level has been completed the game is “done” and has been consumed.

Temple Run

Angry Birds

Talking Tom

Subway Surfer

Apps as a Service.

Just like software as a service there are apps that provide a service.  Sparrow was a great example of this type of good, it was a service that the user used as an app on their phone.  Things is another example.

Things

Mint

Sparrow

Additional in-app items or functions.  In many apps one of the new revenue drivers is to provide additional functionality, game pieces, or features for a fee.  An example of this is the additional brushes you can buy in Paper’s app.

Draw something

Paper

Video

PAPER

Here are some of the common monetization strategies:

•Free app with advertisements or sponsorship

•Free app with in-app purchases for one-time items/functions

•Free app with in-app recurring subscription

•Paid apps (and there are all sorts of hybrids of this model, like a free “lite” app that entices users to upgrade to the paid version, or a paid version without advertisements, etc.)

Why people agonize over buying apps

•Buyer’s remorse.  

•Lack of information.  

•Apps aren’t refundable.  

•Discovery.  

•Price.  

•Form factor.  

•Ratings.  

•Friction.

Applying this to App Marketing

•People don’t like buying software from websites, they want to buy •software and products from people.

•Software has an ongoing tax with maintenance, so price apps to account •for ongoing maintenance and improvements.  

•Create a high quality app.  

•Have a presence outside of the app store.  

•Drive ratings and reviews for your app.

•Remove friction.  

•Pick an appealing price point.  

•Leverage promotions.

•Create a marketing message that brings perspective.

ANALYTICS

Know Your presence

Know your users

Know where you stand

Know when did u make it to the top

Know what user wants

Knowing is everything

Source

Great old Google.com

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