Transcript of AOD - Ananaga O Dheerudu - Telugu Movie Social Media Case Study
A Casestudy on
Anaganaga O Dheerudu
Social Media Engagement
Anaganaga O Dheerudu The Case
Walt Disney’s 1st foray into South Indian films. Produced along with ABODE and presented by K RaghavendraRao starring Siddharth, ShrutiHaasan and Lakshmi Manchu.
The Challenge
To create buzz about the upcoming movie on social networks like facebook and twitter and share promotional material on them and other media sharing sites.
The Dates
Start of Engagement Dec 1
Press Launch Function Dec 4
Audio Release Fn Dec 23
Comic Book Launch Jan 13
Movie Release Jan 14
Anaganaga O Dheerudu
Social Media Engagement
The Properties
Anaganaga O Dheerudu
Social Media Engagement
Anaganaga O Dheerudu
Social Media Engagement
Anaganaga O Dheerudu
Social Media Engagement
Anaganaga O Dheerudu
Social Media Engagement
The activities
0 Engagements retweets 0 Giveaways
0 Engagements
0 Design
0 Promotions
0 Contests
0 Videos
0 Updates
0 Ads
0 Pictures
0 Metrics 0 Status
Anaganaga O Dheerudu
Social Media Engagement
Well filled bio and custom fbpage display image
Anaganaga O Dheerudu
Social Media Engagement
Information about Events
Promotion of trailers
Anaganaga O Dheerudu
Social Media Engagement
Promotion of music and merchandise
Promotion of other social properties
Anaganaga O Dheerudu
Social Media Engagement
Custom Interactive Landing Page
Anaganaga O Dheerudu
Social Media Engagement
Character Sketches
Anaganaga O Dheerudu
Social Media Engagement
Contests
Facebook Ads
Anaganaga O Dheerudu
Social Media Engagement
Live tweeting
Retweeting the stars
Anaganaga O Dheerudu
Social Media Engagement
Retweeting feedback
Building momentum
Anaganaga O Dheerudu
Social Media Engagement
Promotion of merchandise
Promoting Disney
Anaganaga O Dheerudu
Social Media Engagement
Promotion of other social properties
Character Sketches
Anaganaga O Dheerudu
Social Media Engagement
Contests
Anaganaga O Dheerudu
Social Media Engagement
Video Playlist
Anaganaga O Dheerudu
Social Media Engagement
Top 5 Videos
Anaganaga O Dheerudu
Social Media Engagement
The numbers
Anaganaga O Dheerudu
Social Media Engagement
Anaganaga O Dheerudu
Social Media Engagement
Statistics for the periodDec 1st 2010 - Jan 13th 2011
Anaganaga O Dheerudu
Social Media Engagement
Summary of StatsAll Stats from Dec 1st - Jan 13th
Facebook interactions per post 32.6 Facebook fans 11944 Facebook Media Views 20,277