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AOD - Ananaga O Dheerudu - Telugu Movie Social Media Case Study
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Transcript of AOD - Ananaga O Dheerudu - Telugu Movie Social Media Case Study
Anaganaga O Dheerudu The Case
Walt Disney’s 1st foray into South Indian films. Produced along with ABODE and presented by K RaghavendraRao starring Siddharth, ShrutiHaasan and Lakshmi Manchu.
The Challenge
To create buzz about the upcoming movie on social networks like facebook and twitter and share promotional material on them and other media sharing sites.
The Dates
Start of Engagement Dec 1
Press Launch Function Dec 4
Audio Release Fn Dec 23
Comic Book Launch Jan 13
Movie Release Jan 14
Anaganaga O Dheerudu
Social Media Engagement
The activities
0 Engagements retweets 0 Giveaways
0 Engagements
0 Design
0 Promotions
0 Contests
0 Videos
0 Updates
0 Ads
0 Pictures
0 Metrics 0 Status
Anaganaga O Dheerudu
Social Media Engagement
Promotion of music and merchandise
Promotion of other social properties
Anaganaga O Dheerudu
Social Media Engagement
Promotion of other social properties
Character Sketches
Anaganaga O Dheerudu
Social Media Engagement
Summary of StatsAll Stats from Dec 1st - Jan 13th
Facebook interactions per post 32.6 Facebook fans 11944 Facebook Media Views 20,277
Facebook Page views+Ad impressions 427,931+5,764,838
Twitter followers 835
Twitter replies + Retweets 2000 + 448
YouTube views 81,408
Anaganaga O Dheerudu
Social Media Engagement