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Richard Barker1715 July 5, 2016Ethics Su16 TuesPresentation on Customers
Opening the BoxCase study: Is PR ever obligated to customers?
April 4-5|2013
(Sarkar, 2013)
The Next Xbox Will Require an Internet Connection To Start Games, Sources Say – Kotaku
The Media
!#$%^&$&(@$$
Gamers
Sorry, I don't get the drama... That's the world we live in.
#dealwithitAdam Orth
Microsoft Studios
Creative Director
(Nelson, 2013)
We apologize....
No official announcements…
No further comment….
Microsoft Studios
Public Affairs
Microsoft The Public
May 21|2013
Streamed to 8.5 million homes ZERO explanation of connectivity
Microsoft Press Conference – Game Console Product Reveal
May 21|2013
(Makuch, 2013)
(Schreier, 2013)
…you don't always have to be connected.
Don Mattrick Microsoft Studios President
…requires internet connection……every 24 hours I believe…
Phil Harrison Microsoft Vice President
? ?? The Five Biggest Problems With The Xbox One – Forbes
That Xbox One Reveal Sure Was A Disaster, Huh? – Kotaku
Xbox One: Microsoft's Mixed Messages– IGN
Discussions were of potential scenarios…
No confirmed details today, nor will there be.
June 6|2013
....must connect to the internet every 24 hours…
(343 Industries, 2013)
-I don’t have home internet-I’m in the military stationed overseas-This is privacy infringement
# %*
June 10-14|2013
Live-streamed to 21 million homes
ZERO mention of connectivity (BIDAUX, 2014)
48,000 media & industry leaders attend
The Electronic Gaming Exposition (E3)
June 10|2013
We already have a product for people who do not have an internet connection. Its called the XBOX 360.
(Gametrailers, 2013)
Stick with 360, that’s your message….?
-I read about a person on a Nuclear Sub.
-I cant imagine its easy getting an internet connection.
-I can empathize, if I was on a nuclear sub I would be disappointed.
What is your response to gamers upset about internet…?
Geoff Keighley
Gametrailers
Video Host
June 11-17|2013
! !!…
Gamers Without Internet Can Stick With Xbox 360, Says Microsoft – IGN
Microsoft Alienates Troops With The Always-Online Xbox One– The Business Insider
Don Mattrick on if You Live in a Nuclear Submarine and Have No Internet: “Get a 360” – Playstation Lifestyle
Microsoft exec on Xbox One: No Internet? Get an Xbox 360– CNET
Xbox 1: Don't Buy the New Xbox If You Don't Have Internet, Says Microsoft– MIC
Microsoft "Has Alienated" the U.S. Military With Xbox One – Escapist Magazine
No Internet access? Microsoft advises you to skip Xbox One, stay with aging Xbox 360 – PC World
# %*# %*
# %* # %*# %*
We listened to your feedback… An internet connection will NOT be required…
(XBox, 2013)
June 19|2013
What would you have done?
Adam Orth
Microsoft Studios
Creative Director
Microsoft
The Media
The Public
Microsoft Studios
Public Affairs
Don Mattrick
Microsoft Studios
President
Geoff Keighley
Gametrailers
Video Host
Gamers
Phil Harrison
Microsoft
Vice President
Bibliography343 Industries. (2013, June 6). xbox.com. Retrieved from http://news.xbox.com/2013/06/06/connected/
BIDAUX, T. (2014, June 17). icopartners.com. Retrieved from http://icopartners.com/2014/06/who-won-e3-2014/
Farokhmanesh, M. (2013, May 21). Retrieved from Polygon: http://www.polygon.com/2013/5/21/4353538/xbox-one-perform-recurring-online-checks-even-for-offline-play
Gametrailers. (2013, June 11). Youtube. Retrieved from https://www.youtube.com/watch?v=bTAKSBvuT-A
IGN. (2015, July 1). IGN.com. Retrieved from http://www.ign.com/wikis/e3/Attendance_and_Stats
Makuch, E. (2013, May 21). Retrieved from GameSpot: http://www.gamespot.com/articles/xbox-one-will-not-require-constant-internet-connection/1100-6408662/
McWhertor, M. (2013, May 21). Polygon. Retrieved from http://www.polygon.com/2013/5/21/4347122/xbox-next-gen-always-on-requirements-microsoft
Nelson, M. (2013, April 5). MajorNelson.com. Retrieved from https://majornelson.com/2013/04/05/official-statement-on-what-was-said-yesterday/
Sarkar, S. (2013, April 5). Polygon. Retrieved from http://www.polygon.com/2013/4/5/4186676/always-on-consoles-unease-xbox-adam-orth-microsoft
Schreier, J. (2013, May 21). Kotaku. Retrieved from http://kotaku.com/xbox-one-does-require-internet-connection-cant-play-o-509164109
Warren, T. (2012, June 16). theverge.com. Retrieved from http://www.theverge.com/2012/6/16/3090944/microsoft-xbox-720-kinect-2-kinect-glasses-doc-leak-rumor
XBox. (2013, June 19). XBox.com. Retrieved from http://news.xbox.com/2013/06/19/update/