Mark Pryor, CEO

And many others….

• 18 years Ag-tech leadership

• 12 years Fin-tech leadershipChairman, CEO

Board MemberTechnical Advisor

Technical Advisor

Technical Advisor

Mark Pryormark.pryor@theseam.com

Member

I’m a technology geek.

Technology creates possibilities…..

$120 Billioneconomic impact

trace·a·bil·i·ty/ˌtrāsəˈbilədē/

Noun

…the ability to verify the history, location, or application of an item by means of recorded information.

The Current Landscape

Industry Challenges New Possibilities

A growing demand…

Data that can be “trusted”

Product Provenance

Prove it!

What exactly are we tracing?

Sustainable Farming Practices

The sustainability practices used in the production of cotton must be digitally linked with the actual production.

Why do we care?

Industry Challenges

Traceability requires digitization.

Agriculture is one of the leastdigitized sectors.

It’s complicated.

It’s reallycomplicated.

Traceability requires collaboration.

Communication breakdown….

Cargill says “vessel”

ADM says “ship”

LD says “conveyance”

Olam says “boat”

“Pockets” of traceability.

We need something that’s open.

We need something that’s neutral.

We need something borderless.

We need something that’s highly secure.

We need common standards.

New Possibilities

“Disruptive”

Disruptive technologies are those that

significantly alter the way businesses

or entire industries operate.

These technologies force companies to

alter the way they approach their

business….

“We’re quite confident that blockchain has big, big implications in supply chain, transportation and logistics.”

- Fred Smith, CEO

Blockchain: “Single version of the truth”

A single, unified source of data, creating a tamper-proof

audit trail and consistency across parties throughout the

supply chain.

Blockchain: Shared Source of “Truth”

The movement is expanding rapidly in food safety!

“Attestations”/Events (facts) tied to an asset (VIN)

Powered with Blockchain. NOW LIVE!

• Sustainability claims, proofs, attestations• Digitally linked with actual production• Bale-level traceability• Authenticity

Transparency builds trust.

Thank you!