SOCIAL MEDIA STRATEGYMMD SEM.2 AUTUMN 2010 - AARHUS TECH

Analysis of customer’s exisiting image and developing communication strategy for the up-and-coming redesign of multimediedesign.info

Group Members: Kristina L., Elena H., Sarune V., Meilin C., Dmitri S.

MULTIMEDIEDESIGNER.INFO (OLD IMAGE) Communication Strategy

To provide general information to new multimedia design program students.

MULTIMEDIEDESIGNER.INFO (OLD SITE)

DAVID SIEGEL’S E-BUSINESS THEORY

Customer Led model communication Loyalty Pyramid Internet based communication platform

Experts

Intermediates

Beginners

MULTIMEDIEDESIGN.INFO (NEW IMAGE) Communication Strategy

The purpose of the redesign site is to change the one way communication of the existing site by creating a multimedia designer community in Aarhus Tech by providing a common place for all students to share their thoughts, study and work experiences, projects, stories and updates and also to inspire and encourage all students by using social media sphere – Blog, Facebook, Twitter & YouTube

QUESTIONAIRE SURVEY SUMMARY

33 students, 10 females and 23 males from 10 different countries mostly from 18 to 22 years old

1st Semester Students, Autumn 2010

NO73%

YES27%

Source: Questionaire- When asked if they knew about multimediedesigner.info

QUESTIONAIRE SURVEY SUMMARY(CONT.)

From the survey, new students find info useful but will not revisit the site again.

Sem. 3 students knew about the page but find the page not helpful

49% of participants would like to be involved in the new redesign multimediedesign.info

TARGET AUDIENCE

Will be divided according to David Siegel’s Customer Loyalty Pyramid

New ,existing, up-coming students

WHY THIS COMMUNICATION STRATEGY? Facebook – most popular Twitter- news feeds; more people YouTube- video presentation Friday bar- place for social gathering in

school Blogger – two way communication;

main social media for the communication strategy; citizen journalism

PREFERRED SOCIAL MEDIA

Flicker8%

Twitter8%

Facebook33%

Blogs16%

MySpace7%

YouTube29%

Most used social media

Source: Questionaire

SOCIAL MEDIA USED

COME JOIN US NOW!

MULTIMEDIEDESIGN.INFO/BLOG