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Analysis of customer’s exisiting image and developing communication strategy for the up-and-coming...
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SOCIAL MEDIA STRATEGY MMD SEM.2 AUTUMN 2010 - AARHUS TECH Analysis of customer’s exisiting image and developing communication strategy for the up-and-coming redesign of multimediedesign.info Group Members: Kristina L., Elena H., Sarune V., Meilin C., Dmitri S.
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SOCIAL MEDIA STRATEGYMMD SEM.2 AUTUMN 2010 - AARHUS TECH
Analysis of customer’s exisiting image and developing communication strategy for the up-and-coming redesign of multimediedesign.info
Group Members: Kristina L., Elena H., Sarune V., Meilin C., Dmitri S.
MULTIMEDIEDESIGNER.INFO (OLD IMAGE) Communication Strategy
To provide general information to new multimedia design program students.
DAVID SIEGEL’S E-BUSINESS THEORY
Customer Led model communication Loyalty Pyramid Internet based communication platform
Experts
Intermediates
Beginners
MULTIMEDIEDESIGN.INFO (NEW IMAGE) Communication Strategy
The purpose of the redesign site is to change the one way communication of the existing site by creating a multimedia designer community in Aarhus Tech by providing a common place for all students to share their thoughts, study and work experiences, projects, stories and updates and also to inspire and encourage all students by using social media sphere – Blog, Facebook, Twitter & YouTube
QUESTIONAIRE SURVEY SUMMARY
33 students, 10 females and 23 males from 10 different countries mostly from 18 to 22 years old
1st Semester Students, Autumn 2010
NO73%
YES27%
Source: Questionaire- When asked if they knew about multimediedesigner.info
QUESTIONAIRE SURVEY SUMMARY(CONT.)
From the survey, new students find info useful but will not revisit the site again.
Sem. 3 students knew about the page but find the page not helpful
49% of participants would like to be involved in the new redesign multimediedesign.info
TARGET AUDIENCE
Will be divided according to David Siegel’s Customer Loyalty Pyramid
New ,existing, up-coming students
WHY THIS COMMUNICATION STRATEGY? Facebook – most popular Twitter- news feeds; more people YouTube- video presentation Friday bar- place for social gathering in
school Blogger – two way communication;
main social media for the communication strategy; citizen journalism
PREFERRED SOCIAL MEDIA
Flicker8%
Twitter8%
Facebook33%
Blogs16%
MySpace7%
YouTube29%
Most used social media
Source: Questionaire
SOCIAL MEDIA USED
