Post on 06-Aug-2015
What are the Goals?• Promote the
Anaheim Ducks• Increase the
number of season ticket holders• Increase ticket
sales• Increase overall
revenue for the organization
Painting the BIG Picture
Who is the Target Audience?
• Hockey fans• Anaheim Duck fans• Businesses who purchase tickets• Existing season ticket holders
Painting the BIG Picture
Google AdWords Campaigns
• Pay per click• 2000 clicks per day• $10000 daily budget• $3.65 million annual budget
Promotions
Season Ticket Holder “Sneak Peak” Preview of Upcoming Promotions
College Night
Holiday and Seasonal Ticket Packages
Family Pack Tickets
Apparel
• Increase Apparel Advertisement on Website• Improve Apparel Selection in Arena• Free Apparel to First 5000 Fans