An Iconic Brand Builds Loyalty with a New Generation of Baseball Players2012 9-brand-louisville...

@SluggerNation

Kyle Schlegel, VP MarketingHillerich & Bradsby, Co.

Ian Wolfman, Principal and CMOMEplusYOU@IMWolfman

Treat me like a fan!

Quid pro quo may not be the best approach for motivating brand advocates.

FIXEDRatio of reinforcement

VARIABLERatio of reinforcement

The Psychology…

The unexpected should be mandatory. Turn mental space assault into surprise and delight.

Is it real or is it MemorexTM?

The boundaries between virtual and physical brand interactions is coming down.

Play Ball!

Gamification drives engagement and sharing behavior.

Louisville Slugger exists to make players great

We activate the power of Louisville Slugger to ignite an emotional connection to our brand and the game

We design and market performance sports equipment

Learning: Offer exclusive content & access only Louisville Slugger can provide.

Learning: Put the pro experience in your hands.

Learning: Bat drops for each peak occasion become core part of social media

Questions?

@SluggerNation

kyle.schlegel@slugger.com@kyleschlegel15

ian.wolfman@meplusyou.com@imwolfman

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