An Analysis of Farm Magazine Content

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Journal of Applied Communications Journal of Applied Communications

Volume 63 Issue 3 Article 3

An Analysis of Farm Magazine Content An Analysis of Farm Magazine Content

Gary L. Vacin

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Recommended Citation Recommended Citation Vacin, Gary L. (1980) "An Analysis of Farm Magazine Content," Journal of Applied Communications: Vol. 63: Iss. 3. https://doi.org/10.4148/1051-0834.1820

This Research and Evaluation is brought to you for free and open access by New Prairie Press. It has been accepted for inclusion in Journal of Applied Communications by an authorized administrator of New Prairie Press. For more information, please contact cads@k-state.edu.

An Analysis of Farm Magazine Content An Analysis of Farm Magazine Content

Abstract Abstract Land-grant universities are an important source of information that most studies have credited to farm magazines and other channels that deliver information.

This research and evaluation is available in Journal of Applied Communications: https://newprairiepress.org/jac/vol63/iss3/3

An Analysis of Farm Magazine

Content Land-grant unlversilles are an Important source 01 'nformalion th.t most studies

have credited to larm magazines and other channels thai deliver Information.

Gary L. Vaeln

wo,,, ,.,mo,. VOl 'nlorm,"O. "0. ~.e.m. , "'0'''' oommvniootion ..... ",n topic. Moso of .no """"'0. ' 01 Olu_ d;o. n ... """wn ,n .. form mOV,,'n .. . ,. ono of '.0 mOOl ,,"pOno., ,.,.",,,,;00 ",",CO' I., l .. m, .. , .. n" ng . n • •• of ~< .. n.lon . 0"" .. 11 .... ogrlcultlJrol " P'~""n1 't'tion .<;'n_ II,,, ..... CO\J"" ag,n,.,

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Journal of Applied Communications, Vol. 63, Iss. 3 [1980], Art. 3

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Cont. n' . ... '. O"*IlO'~ .d 0, 00",0' 'OO"'O" g 10 ,,""" plOvlO. " In tno mog .. ine 'or U.h .""reO· C""po,"i,' Ex· '. n, lon S.,...iO • . og,k;u'tu!ol o,po, •• ltn' ",,100 . 0' OI"Of "nd ..... nt unl .. ",;t, """"00. No o".mpt .... ..... d. 1<> dil· Io,oot" " D.,,,., n con'o01 01011<'.0 al,oelly 0, OUOjOCI mat· I. , .poe .. li" •• nd " i.nti" • . ,nd 'not .'00"'" ~, u,,;,.,01· IY 1010.", .. lon . p. e .. li " •.

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Vacin: An Analysis of Farm Magazine Content

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References

8,own. TIIOm .. G. oM Mnur J. eoilin., "L"g' eo ..... "' .. , F''''', f."",. In'.,m,Uon N • ..,. ond Sou", ... A ~'''<I 01'., N .. iOno' EXlo."', Slud, eo"'''';U'':' S.P<. " ,011.

CI.k ••. G''''ud • .• . A Idoo.,'n. Look ... Re •• "o_."· Ace. NO'.·O.o .. ,tG&.

'·bto •• iOn S.",.,ol. s,m ' ........ n' '0 U.: ' PIO/ri. Fo'mar. So., . ~, . '~.

f"'" ... d .. Siva, 01 Elgh' Id ..... .. SIO' • •. D<>o'o Ag ... u. lUrol S. " .... ,"0 .• 'on.

Tno"'". Su Ann J. ond Jom .. F. E.,.s. "wno" for"'.,. GOI I,'or"'otiOn."· ~,"ul,",ol to ..... oIO.llon. Ro .. "on R .... , " . .... ,~. unl .. "", 01 "Nnol •.

v •• , • . Gor,. "How lo.d G.o., U.I .. "l!IO, w .. , ..... ,."',· ... 110' '0 for'" Idogul ... : · Solonco on<! £duOO1;o. Ad­"'nl."" ion e.IOnoion. U. S. floPll<lm.n, oj AO,'ouII." .no Kon ... S,.,. U.i.",,,. Coo"."tI.;. AugU.,. '9l'i.

w .. , ..... RoM,. £.lOn.;on 1n1<>,,,,,"on lip .... "". U .. ,,,· .11,01 K.n,.ok, . LoU" '0 '0''''. Jon. 17. 1Il'i .

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Journal of Applied Communications, Vol. 63, Iss. 3 [1980], Art. 3

https://newprairiepress.org/jac/vol63/iss3/3DOI: 10.4148/1051-0834.1820