An Analysis of Farm Magazine Content

Journal of Applied Communications Journal of Applied Communications

Volume 63 Issue 3 Article 3

An Analysis of Farm Magazine Content An Analysis of Farm Magazine Content

Gary L. Vacin

Follow this and additional works at: https://newprairiepress.org/jac

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0

License.

Recommended Citation Recommended Citation Vacin, Gary L. (1980) "An Analysis of Farm Magazine Content," Journal of Applied Communications: Vol. 63: Iss. 3. https://doi.org/10.4148/1051-0834.1820

This Research and Evaluation is brought to you for free and open access by New Prairie Press. It has been accepted for inclusion in Journal of Applied Communications by an authorized administrator of New Prairie Press. For more information, please contact [email protected].

https://newprairiepress.org/jac

https://newprairiepress.org/jac/vol63

https://newprairiepress.org/jac/vol63/iss3

https://newprairiepress.org/jac/vol63/iss3/3

https://newprairiepress.org/jac?utm_source=newprairiepress.org%2Fjac%2Fvol63%2Fiss3%2F3&utm_medium=PDF&utm_campaign=PDFCoverPages

https://creativecommons.org/licenses/by-nc-sa/4.0/




https://doi.org/10.4148/1051-0834.1820

mailto:[email protected]

An Analysis of Farm Magazine Content An Analysis of Farm Magazine Content

Abstract Abstract Land-grant universities are an important source of information that most studies have credited to farm magazines and other channels that deliver information.

This research and evaluation is available in Journal of Applied Communications: https://newprairiepress.org/jac/vol63/iss3/3



An Analysis of Farm Magazine

Content Land-grant unlversilles are an Important source 01 'nformalion th.t most studies

have credited to larm magazines and other channels thai deliver Information.

Gary L. Vaeln

wo,,, ,.,mo,. VOl 'nlorm,"O. "0. ~.e.m. , "'0'''' oommvniootion ..... ",n topic. Moso of .no """"'0. ' 01 Olu_ d;o. n ... """wn ,n .. form mOV,,'n .. . ,. ono of '.0 mOOl ,,"pOno., ,.,.",,,,;00 ",",CO' I., l .. m, .. , .. n" ng . n • •• of ~< .. n.lon . 0"" .. 11 .... ogrlcultlJrol " P'~""n1 't'tion .<;'n_ II,,, ..... CO\J"" ag,n,.,

Howo'or, moOl OI.dl .. no,. I.Hod '0 .,(1,,,",;,,. b. _ "' ••• Inl"""'Mn 'oul'C<' ond 100o,m"ioo chllnMl (T~m.' onO Evono, 1963)-0' '''' .0 ~"u .. ,n. "1",,no!!lp b, " ..... n ,ou",o ond enon.ol I. no, <''''. MO", ",.di .. «In· .1<1 .. ,. 101m m,g.,I . .. on informl150n ,cureo t>e<.". mOst ...... "'n". ~ • .." to""''' . M ,"oon'" ,~.'''., 0 •• ioo.mlt. ,n.", .. oou<o.,. Tnu, ... nO" I.,mt,. In.ie. ' . '

T.,. "po,'I' ~ ... ~ on ~.t •• 0110<1t~ ~u""11 ,lit .u'M' " ... !gnmtn, .lIhl .. Selo""o 'n~ e~u"'I.n MmlnI01'01lOn. U. $. Dopar,mont.' .~'lo:ul1u"'n Wo.nlng'"". D.C. Coplo, 01 ". ,. Port. ""Ho .. lOll~ GtOnl Univt,,'II •• Whol".'.'n· lormotlon To F.mI .. . gUln ..... "0 ..... ~I. I,om , ••• u· ,h.f 10' SI.

yo"n" "',. olon • • ".f" Kon ... SII" Un ... "II,. " 1

Vacin: An Analysis of Farm Magazine Content

Published by New Prairie Press, 2017

TIN • • '." " .... , ... "~. "'.' ...... ," 10 .""' .... v_roM .... . h,,, ··,.W"· ;,,'0' .... ;0. " , .... ~.y •. ""~';c "', .. ,", •. ~.mo.w." ...... nO P'''''"'' ... ~., _nO oy ...... ,., ., .. ".,10 ... ~"Olk:";o ••. • nO olnor p,I.'.., .. ".rIol d. "'''''' ,,,,,,,,,.nO o'h" <~ ....... Oul 01. In""h ',,"or <<>It duo .. • "_"Of _ ...... ,. """""0. ""."g., I>'Ja'. ""' or"" ......... 1Ion ou.'YO, fOf"_. K ..... S .... U_olt, , ......... , tou''''' ~ .. 01 ... ' .......... ,. 00<11 I .... 01 lIa1OU.'_ lot

" 2

Journal of Applied Communications, Vol. 63, Iss. 3 [1980], Art. 3

https://newprairiepress.org/jac/vol63/iss3/3DOI: 10.4148/1051-0834.1820

OoOut $3 .. 0 Y'" In ,.,1,0'. WMlo" 'i"~ co.,. (Vao;" , ' MO) . Coot o. '.1."io~ 'h . .. m. Into,m,1Ioo di,..,U, 00 K. n ... '.rm.' , .. do,. i~, [ou,-pog' "0"'"'''' to, on. ,oor "'u le .. s,,' ,201, .,.", ""' •• mo" ",n to. "",,10" ';0; ",.10.

M ... . 1[0". to .,.Iuot. I'M 'g'''' u"".,,:', .'og .. m' n ... o.n'. ",<1 moen mo,. M on . ,."'1Ag 'unC"" '",n on tho "n", .. , ,,o g luncUon. M.ot "rm . .. ... un .... .. 'no' "no-g .. n' univO''' ''.' 'un.~On'ng I . "MI • • ,t.". , ... t, i-"U'_ " . .. 11y to ,~.u ,""w l""g' ,n" ... ,~o 'Ou'" 01' I .. go "<OI"mO Of Into,,,,,11,,,, " onomi"OO throug' ... "", on,n_ n.t • .

Tnl, onic le i, 0 ... 0 00 ' .... 'e" •• ,,.,00 ,. be 'ho ",,' ..,,;0' ""'" of It. ~Ino. n. purpo •• " •• to o.to,min. to "n., . " . n, "no-g .. nt unl, . .. lt, .. ""'01 • • 01. " in,,,,,,,'tioo to I .. m m .~"in ... MO " 'Ot-e";""Y. lia 001oe1l.-., ... ,. ,. 0. """Ino ,,,,, .. muc~ eonlont f. ,m ..,,~.tin .. at"I"". to 10"'i"n, oni ,or.lt, $O ur, • •. ..."., 1<1"" 0' ;,,10"'''''00 P""""" 0, l,nO ... '.OI u"~orOit; .. I, .",i"" In I .. .., mo ... "'o,,,~ 'ho ,.,do .. ni~ of . , tielo. too.oO on inlo-rm.,,,,,, f,om I.nd~'.n' uo l' o .. ltI • • .

, .. thodolo!il 0,,, lor ,n_ '''01 ... ,. gotl>. ,OO ~y "r .. olng all con'. n'

In . 0100tOO 'IOu" 01"". , ,oglonol, ond ""tionOl I. ,,,, ..,a~ ..,1 ... ~"b1I."od ~u"n~ 'il$ . • 00 In onklo. 10f ",I<;" ... ~.,.,,;p 000'.' ... , ... oil,OI., T"o ~ 'O"P' 01 mog"''""' W. '. ,.I..,,.d f'" 'n o cont. nt , nal,,,. , On. ,,,,,."tld o. '" moot ... ,0. 1, c~Ou"t"O ",," m.g.,I • • in 0.'" 01 t~. ~ co ... 'inguO"' "" .. ; lit. otho, cOn, i"od 01 """." ~Iro"'''od ,.. '10,,1 m,g., i" .. , E,.', lI.m ;" .,." i .. uo ........ on. O tor '~" .n' to

100n',I, inlO''''''lon ""IOutod 0, t~. m.g,,;no '0 '. "" ..... 01 un"*,,II, .0"'.' T .. o .0<1,,,,, unit. " . ,. u.OO' Ito..,. cOn· '. ,nin~ ;nfo,m",on " "Ibuted to ,,""·gront un l .... I1' .0",eOI , and oolumn iocn .. 01 cop, on<l~u'.d '0 " nO ... "m "ni~""Y ,ou«o.,

Cont. n' . ... '. O"*IlO'~ .d 0, 00",0' 'OO"'O" g 10 ,,""" plOvlO. " In tno mog .. ine 'or U.h .""reO· C""po,"i,' Ex· '. n, lon S.,...iO • . og,k;u'tu!ol o,po, •• ltn' ",,100 . 0' OI"Of "nd ..... nt unl .. ",;t, """"00. No o".mpt .... ..... d. 1<> dil· Io,oot" " D.,,,., n con'o01 01011<'.0 al,oelly 0, OUOjOCI mat· I. , .poe .. li" •• nd " i.nti" • . ,nd 'not .'00"'" ~, u,,;,.,01· IY 1010.", .. lon . p. e .. li " •.

Con'. "" "'0 "or. c". go,i<"" by • • ' joel "'''It' ogrieul. M o. nom. ocono..,fC., '_H ,no ,out~ •• n. o,~o, Fi'. 'u"

" 3



u

, .. ~ .. ........... _10< ..

Ift-.oM"II .110' .... " . '"~""'Ion •. M .. ,.,

'"~u,," ••• , •• , 01<0<,

., ,

••

4



· > • , , .. ~ 2" -· " •

! , - • ;;"',. ~ !<>- " • - -.. s!." - • : - 'iSi - • -• • ,

HI • • i , "

• , • j -. • • ; • • , • •

f • • • ~ M

• -• -, ~ • • , , :J

I I ; i --- : f t j" •

• • 01 -- • "

, - • , • • • ! <

• , , ilj

• S , , 3 •

! : , , • , t· . " • " , • ~ ,

1 .:: ! • - > , • • llj • ~ ~

, • ~ ! - · - - - ! • •

• I • , • • • •

• • • - , !

, I • I • 8 - , • •• ,

• , • " ~ ~ • • -. •

" • .' • - , •

" 5



"'.100. o. I ..... "" 'eQiO'" ,"I~"." ''''od '01'ceo"', ~y "Q""O 'n ,n. U. S. ,Ta~" ~,. M'g""" o. ,n. " .... , • • "" .o~'e •• "" 'eQOO" """'''. '" "Qn,,' p"".,og' 01 no" •• poe . to """!I"" •• , .... ", ;"'oom,,'O"' ,no .. In ,." "'u""" ono 'O~neo,,", ... glo ••. 'n.'o~' .. ' pO«""go. No"",""" reg:o. m.~;n .. 00"'" """"!Iro" •• "".It, I.,,,,,,,otio. I. '" "g'." p"",,',,;. 01 "om., toi'o ...... ;" ""0< .,.,. ,o,""rn ... ,,,om, on •• 000',.",rn .. glo. ",ogo· >In".

T." IO~O ""m~".' ,OI.m. I ........ "" ".m. IOM 'g"'" "'''.'.~y "'o,mO"o. , """ "~O" "em. ',om' , , 10 •• "'. ••• It " 0' , "

~". F. tm,,·Sto<km.on) oc·

, '0 toM·

glOm •. S.,r< .. lrom .t dill., •• , """!I"M •• i •• "", .. <on,';"

D<JIO' "".tmo.'''' 'o:lll , .. ,e. 0' II '"WI" "'g""", ,n, •• "00,,",""'''" , ..... 01 Pt~""iW F."".""",..-. ""0"", 'tOWn I.", ... , ~m_'n ~grl<u""rl", N, .. ~.g. IOn. tOi'iO. , ....... In '" "mplo. r.~I. S .now' ,'ot 10.'· gfO" u.Iv".I" .. I. ,n, no"'co.tr., reglo. PfOVI ••• mo,. 'flon , .. II 01 .n ,., ,ooY. 10110"0' '.0,0 .. II, """!IfO.' ••. "0,,1110. In ,n o .out"or •. • "" .... to,., on. "'. " " . roo

" 6



; ~~2 , • • - • .. =,,;1 , • • • • I " • " . • , • , -~" \' , , ~.!~i • • • • - •

I ,

I , • ~. 5 , - , 0 • • , • • -•• , 'j , , • • J -

! - • • • - i

, S • , - -I 0 - • • • , , , . f 0< • • , • • , ! , ,

0 I > • • , • • , i h' , , • , • • , • • • - --,

1" , 1 -. , , , • 5 • ,-. , - - • I • • • , , • • • • • • ,

Ii" • • , , , • • • •

{ • ~ · ,- - • • • , ~ .. E -• , - • • -I -• • 0 , •

I • • • • 8 • • • ! I • • , ,

I I -• 0 • • • ,

" 7



,

,

• • , • • " , • • •

, , , . ! , , i

<0 i

• • • , , ,

•

• •

.1 'f •

"

."' ., • •

• • ,

• •

I ! •

• , , I • "

8



! , I i • 1

i ,

• i , •

~L •

1

-- : i --•

; :.:

! • !

! • • -

I

" 9



,_" e.m."".o~ of eol."," focl>o •• , F."" .. _ ..... eo", .. , A",I~" ..... , .. ", •• F, .. v ...... u""· (l<.~ U","._ .. ""'I", .. ~tt/O<I •.

~ • ' . - -- .... .... - .... - - - - - ,. ~-.

, , , , , .. , , , , - , , , .. , , , , .. , , , , , , .. , , , , • , , , , , , " . -R .. ,I ... OI, R .......

0... __ 01 ~ '- .. __ Ie 0 ........... :. _._ _'oily """""" .... 10 .... , .... , _ ' .... _Oft/\< '" IIIOIr • .-<11>0,._ ....... O~_ t<'"or • .,. _0 '''',ug..., ,0,. __ 01 '"OfAlinH" Fo< ._ ... 0 .. .., ~ 110 ... ..,' 0/ "'a fo''''", I""" aloO! ""'''0.",,1 ...... '''_Oln~ 10. I"," ",..,10 .l1l<I, In 1m ""';c .... 'n", 'O'Y .'.ot". 'HO ,001' ..... ",," .. ogoll.n 'fIOfO,gOly IF,,,,\ M..,I, """" "17). TO., '","p.o'''' ,.lIn ... ," so p, •. oo., 10, Fo'", JournOl. " porca.' I" $"""",,, ,."",jog. , ... " p.o"o., !Or Hoard', 0.1",_", "" ." .. , wid." ... O "ot~ .. "'~''''. f ___ ",.,nirlgh .. ,to f'OW .. "'1r;.1ft; ..,.. .... "QI'IIy IrI<:I1ftcI ... , ,t •• " ... ,to ....... _ ....... 0<0<11

• 10



To_It .: R ....... ~1p Seo, .. kK , ....... , ..... Mldo. ... .., loriois' '" (O'k", ... l ..... ·G' ... U_ol-., ......... "1000. - 0" II' ~-- -- "- - -_,_.

-,~ , " ,

" T'Io r_. AIofoot .. fill , .. , .. ...... '_ ..... ~fIII , .. , .. --' ...... 11,1111

, .. , • -,-_ .. , .. , .. -,--- , .. - ...... -. , " - ...... -"'. • .. • ..

_r_~l. • .. • .. --'--,~ • .. • .. -, •• P . " ~,. , .. ,

l~r ... ~1oooMl , .. , .. -,_. _,M , .. , .. ---. , r , ,. • .. • .. ~ • .. • .. 'HOW 10_'

11



,

..... fe,."" ... ,!I';oo'''' 10 10011 ... ,"0' I Ill. OIg •• ., " ••• ,on", >CO".

12



j

•

I I

HUtC .. to< .. ' ...... ~., .. _I", ... , ..... OM "!1CI1ilOn, oN_ •. " .......... 'Ion . . ... otv. ........ II> "'n, eoM., .'" •• "'" __ .......... , .. , .. _ ...... ",0.10. _10,.., .... .-, ...... .

_ ....... , ..... _. [0 ... ___ ...... "-

_ "" III, ~ "' ...... ot ,",'1<10" inloo · Woo Oi-.... ..,. .. I.' .............. <I ..... Q_ ~1t1I .... _ donO ..... ,_ ......... tllo<:.....,. f ............ _ .... ... ........ Not! to OVrl-tlu ....... ..,.. .... "" P"tIoIIO _"", e-. .u","l •. Il00 .... '' •.• '''' Q'""' ",_.m ....... 10 lOrn, ...... ~ to .'10"' groopo_ Tn, •• ..,d, ""' ..... t 0<>0 .. "" 01 ""'" .. 11110--<!, ..... I".llng I.fe'm.';on 10 t .... "'~I"'" ... a~'. "0'" f .... "" .. n ..... 10 ."" .. , ....... 'fl.e'ive'y h . .. •• Ioft .... ' •• aI •• 'nlor"""' .... to O1"Ot ..... d .. m.n.

1M, Ol"'" .... lim I ... to uH 01 '"""11".' ""r.. .. ", mo, ... ,.. .. ,or .. _ """. Ta01O!C1.OIi. I,,,,, "Io.~pe". "· "",", ",,_n, _ .. ,Ion SOUfC. '''' , ....... , . . ... "';0 qUAOlihll 01_'91"",,' u_...,. .. _ ........... __ .......... ,,_ ... :0 ... ___ ..... ....., ,_'_ ..... ".""It. """_ "'_ ..... ro, ....... _,. ....... """" __ .. _ a. _ '"'' "''''P'Q'''. '-._ lO ~.t'd.n.

TO. ""to "gg .. ' I .. ' ... ~ .... to_ ... in. "'1"""._ on ",0.1 .. _ ".<hnQlOOy ''''''' """i1"" "nj .... I~ .. It .. 0 ... 'oo", ."" ;"",,,Mg ,. ,n." ..... " •. "" .. ~ .•• '" orOo' OY InIO,"OI"'" c. "'" ",.ogomo.,. 01.0' "~I.' •• , @1.g'.0<010go.I •• UM.I.'.',"u.y."" ••• "ng.oo "''''

w." ... ",,,,,~. '". ,-

" ' .. , , 0 .... 1t, •• , ,

" 13



",,. . On'~ oboo' i ~oroon' 0".' oo'.m. inc ... 01 !ar", ".glllln. oonlo.' o,."lded by """-<;I".' o.; ..... m .. wo. a ........ '0 ... rke'lng. Mo,. mork. "ng In'o,m"io. lrom "'O-<;lron! 0,,;,.,,"10. 'n<! o,.or soo"," ,; .. " woul<' '" "'oil, 0<000"" ~~ lorm mogazln •• ,m", • • no .9.' ........ ~ 'ho;' , .. d"._

References

8,own. TIIOm .. G. oM Mnur J. eoilin., "L"g' eo ..... "' .. , F''''', f."",. In'.,m,Uon N • ..,. ond Sou", ... A ~'''<I 01'., N .. iOno' EXlo."', Slud, eo"'''';U'':' S.P<. " ,011.

CI.k ••. G''''ud • .• . A Idoo.,'n. Look ... Re •• "o_."· Ace. NO'.·O.o .. ,tG&.

'·bto •• iOn S.",.,ol. s,m ' ........ n' '0 U.: ' PIO/ri. Fo'mar. So., . ~, . '~.

f"'" ... d .. Siva, 01 Elgh' Id ..... .. SIO' • •. D<>o'o Ag ... u. lUrol S. " .... ,"0 .• 'on.

Tno"'". Su Ann J. ond Jom .. F. E.,.s. "wno" for"'.,. GOI I,'or"'otiOn."· ~,"ul,",ol to ..... oIO.llon. Ro .. "on R .... , " . .... ,~. unl .. "", 01 "Nnol •.

v •• , • . Gor,. "How lo.d G.o., U.I .. "l!IO, w .. , ..... ,."',· ... 110' '0 for'" Idogul ... : · Solonco on<! £duOO1;o. Ad"'nl."" ion e.IOnoion. U. S. floPll<lm.n, oj AO,'ouII." .no Kon ... S,.,. U.i.",,,. Coo"."tI.;. AugU.,. '9l'i.

w .. , ..... RoM,. £.lOn.;on 1n1<>,,,,,"on lip .... "". U .. ,,,· .11,01 K.n,.ok, . LoU" '0 '0''''. Jon. 17. 1Il'i .

• 14



An Analysis of Farm Magazine Content

Documents

Transcript of An Analysis of Farm Magazine Content