Post on 05-Dec-2014
description
PresentedTO
KEDAR SHUKLABY
Suman,Pralaya
INTRODUCTIONAmul – The Taste of India
AMUL means “priceless”
Today amul is a symbol of many things
Multi-dimensional impact on rural economy and society
A brand name AMUL is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF).
History Formed in 1946 by Dr. Varghese Kurien
It has found in Gujarat
Brand name taken from Sanskrit word “Amoolya” means Precious
Full name “Anad milk Producers Union ltd.”Managed by GCMMF (Gujarat Cooperative Milk Marketing
Federation)
Amul has spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world
PRODUCTS of AMUL
ICE
CREA
M
CHOCO
LATE
S
LIQUID FRESHMILK
BUTTER
PIZZA
COMPETITION
90%85%
50% 50%40.00%
25%
10%
0%10%20%30%40%50%60%70%80%90%
100%
Chocolate Drink
Butter Ghee
Cheese Sweets Milk Powder
Ice Creamchocolate
Market Share
Products
Amul – Product Portfolio M
arke
t sha
re
Source:- www.amual.com
Sales Turnover Rs.(in Millions)
1994-95 11140
1995-96 13790
1996-97 15540
1997-98 18840
1998-99 22192
1999-00 22185
2000-01 22588
2001-02 23365
2002-03 27457
2003-04 28941
2004-05 29225
2005-06 37736
2006-07 42778
2007-08 52554
2008-09 67110
2009-10 80050
2010-11 97440
2011-12 116680
Turnover Chart
1994-95
1996-97
1998-99
2000-01
2002-03
2004-05
2006-07
2008-09
2010-110
20000
40000
60000
80000
100000
120000
140000
Rs.(in Millions)
Rs.(in Millions)
Steps:-Collection of Raw-Milk
Electronic Milk Test
Methyline Blue Reduction Test
Purchasing And Standardizing Process
Separation Process Quality Check (Processing of Milk)
Packaging Process Cold Storage
Amul business strategy
Developing demand
The distribution network.
Umbrella Brand.
Third Party service
providers.
Customer based market segmentationFor Kids
For women
For youth
For calorie conscious
For Health conscious
Amul Kool
Chocolate Milk
Nutramul Energy Drink
Milk Shake
Kids
Amul Calci :-
Women
UtterlyDelicious Pizza
Amul Emmental Cheese
Amul Cheese Spreads
Youth
Nutramul
Amul Shakti Health Food Drink
Health Conscious
Success factor of
Amul Test & Trust
Easy Availability
Product diversification
Use updated Technology
Promotions
Pricing Strategy
Reason for success
4 P’S OF MARKETING1. PRODUCT
4 P’S OF MARKETING2. PLACE
Cost of milk.Labor cost.Packaging cost.Processing cost.Advertisement cost.Transportation cost.Sales promotion cost.Taxes etc.
4 P’S OF MARKETING3. PRICING
• Uses of variety of media to communicate.• Most famous in bill board• Amul Butter girl is one of the longest run ad• Campaign using like Amul star voice of India.
4 P’S OF MARKETING4. PROMOTION
. HUMAN RESOURCES The professionally qualified and experienced employees of the
Company helped it during the period under review to render efficient services to its clients and also maintained its project execution track record.
The Company believe that the quality of services delivered by its employees is among the best in the industry and helps the Company in getting new orders and executing the projects in hand.
The Company regularly provides opportunities to its employees to enhance their skills and knowledge both through external and internal training sessions at regular intervals.
It believes in maintaining cordial and harmonious industrial relations.
CORPORATE SOCIAL
RESPONSIBILITY• Corporate social responsibility (CSR) has
been defined as the commitment of business to contribute to sustainable economic development working with employees, their families, the local community, and society at large to improve their quality of life, in ways that are both good for business and good for development.´
• To meet with the CSR it is expected that a business in its entire procurement-production-processing-marketing chain should focus on human development involving the producer, the worker, the supplier, the consumer, the civil society, and the environment.
VISION:- The society focuses on having high-tech
solutions without wiping out the Indian people values. The network would consist of over 100 offices, 7500 stockiest. Head quarter is servicing nearly 10 lakhs outlets with a turnover of Rs.10,000 Cr & serving several co-operatives. GCMMF shall also create markets for its products in neighboring countries.
MISSION:-
Mission of this apex body is alike all that is focusing on the taste, quality and nutritional requirement of its customers. The marketing strategy of the body always try to have excellence in it.