REPORT ON INDIAN INNERWEAR GARMENTS INDUSTRY Industry Pit… · · 2017-02-22REPORT ON INDIAN...
Transcript of REPORT ON INDIAN INNERWEAR GARMENTS INDUSTRY Industry Pit… · · 2017-02-22REPORT ON INDIAN...
REPORT ON
INDIAN INNERWEAR GARMENTS INDUSTRY
BIG STRATEGIC MANAGEMENT CONSULTANTS APRIL, 2010
3, Hindustan Kohinoor Complex, L.B.S Road, Vikhroli (W), 400 083 Tel 022 67427821-29 URL: www.big-consultants.com
CONTENTS
1. Indian Economic Overview
BIG Strategic Management Consultants
3. Understanding Innerwear Industry – Product Overview
4. Major Players in Innerwear Industry
5. About BIG Strategic Management Consultants
2
2. Innerwear Industry Overview
6. How can BIG Help?
BIG Strategic Management Consultants
-4%
-2%
0%
2%
4%
6%
8%
10%
2008 2009 2010 2011 2012
% C
hang
e O
ver P
revi
ous
Year
Year
GDP SCENARIO
World Baseline World Downside scenario Indian Scenario
q After several consecutive
years of strong growth, the
world economy entered into
the worst recession which
started in third quarter of 2008.
q A l l t h e a d v a n c e d
e c o n o m i e s f a c e d d e e p
economic crisis , as the world
GDP dropped by 1.3% in
2009.
q The signs of recovery shall
be visible from fourth quarter
of 2010.
q The Indian economy which
has also been impacted by the
global turmoil, posted a
growth of 5.4% in FY 2009.
Source: International Monetary Fund (IMF)
3
INDIAN ECONOMIC SCENARIO
India is among the top 15 countries in the global economy in terms of GDP at current prices.
CONTENTS
1. Indian Economic Overview
BiG Strategic Management Consultants
3. Understanding Innerwear Industry – Product Overview
4. Major Players in Innerwear Industry
5. About BIG Strategic Management Consultants
4
2. Innerwear Industry Overview
6. How can BIG Help?
§ The Global Innerwear Industry in 2009 was USD 36 Billion (INR 159,788 crores).
§ Of the total global innerwear sales, lingerie sales contribute to 46%, Men’s undergarment sales contribute to 42%,
infant wear contributes to 5%, sleepwear contributes to 4% and the rest like stockings and socks contributes to 3%.
§ Of the total Global Innerwear market, Hosiery innerwear attributes to the 17% of the market.
GLOBAL INNERWEAR MARKET
The global innerwear market grew at a rate of 7-9% for the past five years.
Source: India PRWire database 2009
Of the total Global Innerwear
market, the USA and UK market
constitutes of 60%, India and
China constitutes of 10%,
MENA nations constitute of 7%
and Rest of World to 23%.
-
50,000
1,00,000
1,50,000
2,00,000
2005 2006 2007 2008 2009
1,17,469 1,25,692 1,34,490 1,46,594 1,59,788
Mar
ket V
alue
(IN
R C
rore
s)
Year
GLOBAL INNERWEAR INDUSTRY MARKET SIZE
BIG Strategic Management Consultants
BIG Strategic Management Consultants
§ The Indian Innerwear Market in 2009 was USD 2 Billion ( INR 8,665 crores).
§ The branded Hosiery innerwear market in India is valued at USD 0.56 Billion (INR 2,500 crores)
§ With its rich history of textile traditions and the skills of its craftsmen, India has made a foray into the tough competition
where Hong Kong, Taiwan and Bangkok are leading in the export of cotton knits and hosiery markets.
§ Innerwear/ Undergarment segment contributes to more than 15% of the total Apparel Industry in India.
INDIAN INNERWEAR MARKET
Source: Indian Market Forecast & Indicators Database
The Indian innerwear market grew at a rate of 8-9% for the past five years.
Of the total India’s Innerwear
Market, share of men’s
innerwear contribute to 40%
and the women’s innerwear
contribute to 60%.
0
2000
4000
6000
8000
10000
2005 2006 2007 2008 2009
6,180 6,720 7,310
7,960 8,665
Mar
ket V
alue
(IN
R C
rore
s)
Year
INDIAN INNERWEAR INDUSTRY MARKET SIZE
HIGHLIGHTS OF INDIAN INNERWEAR INDUSTRY
Presently, the branded innerwear market in India is 35%.
Rising income levels, increasing urbanization and booming retail industry are the origin of “look good and feel good”
attitude. Within apparels, innerwear has become extremely popular owing to the higher degree of comfort it provides
to the skin.
Geared up to the international needs, Indian innerwear industry has captured many untapped markets today. It
accounts for about 35% of the total readymade garment exports from India. Knitted and hosiery products are the third
major category of export fabric after woven and non-woven fabrics.
Major Indian Innerwear manufacturers had alliances with the international players to cater to Indian markets, viz.,
Maxwell Apparel with Lovable USA; Page Apparel with Jockey Intl USA; Arvind Mafatlal with LNG International; etc.
With changing lifestyles, the Indian Innerwear market has showcased favourable growth trend. The most discerning
and demanding consumers in India fall in the age group of 25 to 45.
BIG Strategic Management Consultants
CONTENTS
1. Indian Economic Overview
3. Understanding Innerwear Industry – Product Overview
4. Major Players in Innerwear Industry
5. About BIG Strategic Management Consultants
8
2. Innerwear Industry Overview
6. How can BIG Help?
BIG Strategic Management Consultants
UNDERSTANDING INNERWEAR INDUSTRY- PRODUCT OVERVIEW
The Lingerie segment is the highest sold segment in India.
Innerwear / Undergarments
Men’s Inners Women’s Inners
ü Briefs
ü Vests
ü Sleeveless
Tees
ü Singlets
ü Leotards &
Bermudas
Kid’s Inners Others
BIG Strategic Management Consultants
ü Bras
ü Briefs/ Panties
ü Camisoles
ü Racerback
Tank Tops
ü Nightwear
ü Boxer Sets
ü Kids Briefs &
Boxers
ü Kids Vests
ü Singlets
ü Knit Inners
ü Socks
ü Kids Thermals
ü Socks &
Leggings
ü Thermals
ü Sports &
Leisure Wear
ü Nightwear
CONTENTS
1. Indian Economic Overview
BiG Strategic Management Consultants
3. Understanding Innerwear Industry – Product Overview
4. Major Players in Innerwear Industry
5. About BIG Strategic Management Consultants
10
2. Innerwear Industry Overview
6. How can BIG Help?
BIG Strategic Management Consultants
Sr. No Name Sales Turnover 2008-09
(INR crore)
1 Amul 300.00
2 Jockey 254.65 3 Dollar 218.68
4 VIP 199.89
5 Tommy Hilfiger 181.95 6 Hanes 140.5 7 Calvin Klein 150
COMPETITION ANALYSIS
The Indian Innerwear Industry is highly dominated by the informal and unorganized players with a hold of 65% of the
market and rest by the organized players. A few prominent players are listed below:
There exist over 100 brands in the organized sector and over 400 unorganized brands in Indian Innerwear market in 2008.
Rupa is a household innerwear brand and is
a frontrunner in hosiery innerwear segment.
CONTENTS
1. Indian Economic Overview
BiG Strategic Management Consultants
3. Understanding Innerwear Industry – Product Overview
4. Major Players in Innerwear Industry
5. About BIG Strategic Management Consultants
12
2. Innerwear Industry Overview
6. How can BIG Help?
BiG Strategic Management Consultants 13
ABOUT US
Foundation Ø BIG Strategic Management Consultants, established in 2008, is a fusion of the vast experience of
industry veterans and its synergy with the young blood, which blends to give superior consulting services to
both domestic and international clients in fields as diverse as strategic consulting, technology consulting,
financial consulting, market research and analysis, feasibility studies and manpower planning. Our Goal Ø To exceed the expectations of every client by providing outstanding services which are timely, accurate and
innovative.
Our Associates Ø Are distinguished by their functional and technical expertise along with their hands-on experience, thereby
rendering the most effective and professional service.
Our Services help clients Ø Define new areas of businesses.
Ø Give a competitive edge to current and new businesses.
Ø Service with inventive business solutions which are realistic and achievable.
14
OUR SERVICES
Ø The regional exposure has a reach in Asia-Pacific, Middle East and Europe.
Ø The various industries covered by the panel are divided into 3 different sectors covering the various
industries as mentioned below. A - Government Departments and Organizations
(Policy Formulations, Organization Redesign, Impact Assessment Studies)
B – Manufacturing Industry
(Automotive,Chemicals,Consumer Goods, Food & Beverage, Pharmaceuticals, Textiles, Cement,Building
Materials)
C - Service Industry
(Advertising, Financial Services, Banking & Insurance, Media and Telecom, Healthcare, Hospitality,
Transportation & Logistics, Travel & Tourism, Aviation, Shipping)
D – Miscellaneous Industry
(Agriculture, Construction and Real Estate, Power and Water, Oil and Gas, Infrastructure)
BIG Strategic Management Consultants
15
BIG STRATEGIC MANAGEMENT CONSULTANTS CREDENTIALS
Some of The Projects Undertaken and Executed
ü Market Study for Ground Calcium Carbonate: This study was done for a European client who wanted to set
up a Ground Calcium Carbonate Unit in Abu Dhabi. The study scope was to identify various User sectors in GCC
and provide with the profile of major customers and competitors.
ü Business Plan for Glass Processing Unit: This study was done for a local client who wanted to set up a
Glass Processing Plant in Dubai. The study scope was to conduct a Market Feasibility in the GCC Region,
Technical Feasibility and the Financial Feasibility.
ü Automotive Carpet Manufacturing Unit: This study was done for a Malaysian client who wanted to set up a
Automotive Carpet Manufacturing plant in Abu Dhabi. The study scope was to conduct a Market Feasibility in the
GCC Region, Technical Feasibility and the Financial Feasibility.
ü Preparation of India Entry Strategy for Interior Solution Provider: This study was done for a Dubai Based
Client who wanted to set up an office in India to cater to the Indian Commercial segment with the interior solutions.
The study scope was to conduct a Market Feasibility in India for the services rendered by the client and do
competition benchmarking and pricing analysis.
ü Preparation of a Business Plan for Brewery in India: This study was done for a Indian Distillery who wanted
to set up a Brewery in India. The study scope was to conduct a Market Feasibility in India, Technical Feasibility and
the Financial Feasibility followed by identifying the international beer brand for strategic tie up.
BIG Strategic Management Consultants
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BIG STRATEGIC MANAGEMENT CONSULTANTS CREDENTIALS
Some of The Projects Undertaken and Executed
ü Preparation of a Business Plan for Gypsum Board Manufacturing Plant: This study was done for a local
client who wanted to set up a Gypsum Board manufacturing Unit in Abu Dhabi. The study scope was to identify
various User sectors in GCC and provide with the profile of major customers and competitors and assess the
demand potential followed by technical feasibility and financial assessment of the same.
ü Feasibility Study to Set up a School: The study was conducted for a local client who wanted to start a School
in Al Ain. The study scope was to prepare a proposal for obtaining School License to be submitted to Ministry of
Education, estimate the target market and the building the complete Financial Plan.
ü Preparation of a Market Study for a Tile and Precast Concrete Manufacturing Company: This study was
done for a Spanish client who wanted to set up a Tile and Precast concrete manufacturing unit in UAE. The study
scope was to conduct the resource assessment, location analysis for manufacturing setup and an entire business
plan on Tile & Precast concrete exterior in GCC nations.
ü Preparation of Entry Strategy for a Fashion Jewellery Brand in UAE: This study comprised of mapping
an entry route for the famous European Fashion Jewellery Brand into UAE Markets and preparing an entire
business plan for the same.
BIG Strategic Management Consultants
CONTENTS
1. Indian Economic Overview
BIG Strategic Management Consultants
3. Understanding Innerwear Industry – Product Overview
4. Major Players in Innerwear Industry
5. About BIG Strategic Management Consultants
17
2. Innerwear Industry Overview
6. How can BIG Help?
BIG Strategic Management Consultants 18
HOW CAN HELP? G
RO
WTH
Market Research and Consumer
Surveys for Indian and
Middle East Markets for the
Innerwear Segment
Brand Positioning of Rupa in Indian
and Middle East Markets
Competitive Mapping of Rupa
for Acquiring Larger Market Share in Indian and Middle East
Markets.
Diversification of Segments along
with Product Line Extension for
Rupa
MARKET IDENTIFICATION &
BUSINESS VALUATION STUDIES