Social media Cross-functionality of social media tools

Platforms: Facebook, Twitter and YouTube

Integrate marketing channels in custom

tabs: brochure, email and YouTube

What patrons want in social media:

behind the scenes and personality

Platform Facebook

What patrons want in social media:

behind the scenes and personality

Messaging for engagement;

solicit responses

Messaging for engagement

… and follow up and follow through

Social media as customer service:

respond personally and rapidly …

Consistent branding

Integrate marketing channels

Platform YouTube

YouTube in email campaign

YouTube on ALO website

Messaging for engagement

Social media as customer service:

respond personally and rapidly

Consistent branding

Platform Twitter

Questions? Connect with me

twitter.com/mcmvanbree facebook.com/dutchperspective marc@mcmvanbree.com mcmvanbree.com