Post on 20-Jan-2016
PowerPoint Presentation
Phil Lett GroupAllison MietlingGary ReedJessica SwansonPhillip LettRenee Younan
All About SonicSonic Started 19533500 drive- ins398929 drink options
All American Burger with an Egg YumAdd-ons and Bonus'sTransportation
The Early Bird Burger Product
Competitive Advantage
Available All Day
Non-Traditional
Target Market
18-34 year oldsFull time college studentsWorking full time or several part time jobs in retailMostly eats on the run
Market Research
Age 18 - 25Mostly eats on the runhigh amount of price sensitivity
Price Strategy
10$3.49 price point for sandwich, $6.89 for medium comboPrices aligns with research and Sonics' current meal offerings Profit Driven
Promotions
Social And Digital Media Internet RadioBillboards
The Early Bird Burger TRY IT NOW!