Post on 28-Jan-2022
PROGAMEDEV.net
All about ReEngagement
Alexander SHTACHENKO
Product owner @ GamePointAuthor @ Progamedev.net
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AgendaP L A N
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InsideDeep knowledges
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ROIHow to calculate the payback
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How to get startedSummary
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ReActivationHow does it work?
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ReEngagement / ReActivation / ReMarketing / ReTargeting
a marketing method to re-engage with existing app users across paid and owned channels to drive engagement.
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Paid Social Media
Paid Media
Programmatic DSP
Networks
CRM
Emailing
Push Notification
FB Messenger
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Retention
LTV
Volume
Strategy
I II III
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PRICES Reactivation it's cheap.
CREATIVESPersonalization and deep targeting.
Giftlinks.
TARGETINGKPI: LTV, ROI, Retention, Virality
ACTIVITIESYou know your player, he's very easy to attract.
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Who to address?Targeting
Active Payers>
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Active Non-Payers
Non-Active Payers
Non-Active Non-Payers
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User Acquisition
LTV
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User Acquisition
ReActivation
LTV
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LTV ReActivation
User Acquisition
ReActivation
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NetworksVolume, Price, Optimization
AudienceKPI based, Targeting
CreativesBehaviour, Segmentations
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ReportR E C O M M E N D A T I O N
The State of App Retargeting
by Appsflyer
https://www.appsflyer.com/state-of-app-retargeting-2020/
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Discuss?Alex Shtachenko
progamedev.net alexander.shtachenko @AlexShta