“Ping” your business

Alan Stevens, MediaCoach

www.mediacoach.co.uk

“Ping” your business

How to tap into the power of social media to massively improve your profile and

profits

Or....

How to appear around 27,000,000 times a year

for a spend of.....

This much each week

Alan’s Media Rule 1

If you can’t get on the media, make your own

media

Internet Radio

How to produce an Internet Radio Show

Step-by-step guide at:

www.alanstevens.net/podcasting.htm

Video

How to create an Internet TV Show

• Capture the clips (Creative Vado, Flip)• Edit the clips, dub voice and music

(Windows Movie Maker)• Save as a YouTube compatible file• Upload to YouTube• Tell the world

Financial companies using social media well

Ernst & Young - careers

Wells Fargo – blogs/second life

Fidelity – audio podcasts

Quicken – Picture sharing

Intuit – Tax Wiki

Twitter for Business

Alan’s advice for Twitter

• Be polite• Be helpful• Don’t over-market yourself• Engage in conversation• Have a picture, bio and landing page

for Business

Case study - Starbucks

Case study – Ben & Jerry’s

Getting it wrong - Nestle

Seven rules for business success

on Facebook

Treat fans individually

Create new pages, not new profiles

Never send spam

Learn from your experience

Set campaign budget limits

Offer incentives

Go mobile• More than 100 million

mobile Facebook users

• People that use Facebook on their mobile devices are twice as active

• More than 200 mobile operators in 60 countries developing Facebook services

Source – Facebook press office March 2010

Seven rules for Facebook success

• Treat fans individually• Create new pages, not new profiles• Never send spam• Learn from your experience• Set campaign budget limits• Offer incentives• Go mobile

Putting it all togetherViews Timing Total Yearly

Cost (Pounds)

Ezine 13,000 weekly 650,000 160

Radio Show

12,000 weekly 600,000 84

Blog 3,000 150/yr 450,000 Nil

Twitter 5,000 5,000/yr 25,000,000 Nil

TV Show

4,000 12/yr 48,000 Nil

My Marketing budget

244 pounds per year

My Marketing reach

• Approx. 27 Million viewings per year

• Plus TV, Radio, Articles, Ecademy, Other Social Networks (Facebook, LinkedIn etc)

Tip

It’s not just being good....

It’s being SEEN and HEARD being good

What’s the message?

Tip

Seize every social media opportunity

Thanks for listening

Web: www.mediacoach.co.uk

Email: alan@mediacoach.co.uk

Twitter : mediacoach

Phone: 020 8220 6919

Skype: mediacoach