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Artificial intelligence:

The present & future state of DAM

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Access to more

information than ever

Pricing power

Immune to advertising

Seek value driven

interactions

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76% are increasing investment

into content

Source: Forrester/SoDA Q1 2016 Global Digital Outlook Online Survey, N=238

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80% believe content marketing

activities drive engagement

Source: Forrester’s Q2 2015 Content Marketing Platform Wave Online Survey, N=86

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DAM is your digital content foundation

Digital asset management (DAM)

Web

CM

S

Com

mer

ce

Emai

l

Cam

paig

n

PIM

Soci

al

Porta

l

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What’s next for DAM?

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The Future: AI-Driven DAM

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AI-driven DAM can help recommend content to use based on content performance metrics.

Reach Usage

Engag-ement Outomes

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AI-driven DAM can support more automated, and personalized, search results to make it easier

to find content.

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AI-driven DAM can support advanced facial

recognition, logo detection, and object detection to support

brand-oriented content.

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Benefits from AI-driven DAM

1. Cost savings from lowered content recreation costs

2. Greater efficiency and productivity gains

3. Gain maximize value from digital assets

4. Improved brand presence and compliance

5. Ability to link content marketing to business results

Questions?