Agenda VOLTIMUM MARKETING COMMITTEE MEETING

Phoenix Contact LimitedHalesfield 13

TelfordShropshire

TF7 4PG

10:00am Introduction, welcome, apologies & minutes of previous meeting

10:30 Voltimum update11:00 Review of updated multimedia services 11:30 Update on VoltiNEWS, VoltiBulletin (including feedback form

the experts meeting)12:00 Marketing for next year – promotions and activities12:30 Discussion - 2000 technical questions – what can we do with

these?13:30 AOB Lunch kindly provided by Phoenix Contact before departure

Registrations to 31/08/2006

•Advent calendar

•Interbuild

Update

Stand visual

Stand visual

CPD Seminars at the Voltimum Centre - Interbuild 2007 - Hall 3, Stand S15/T10

Time Sunday - 28th October Monday - 29th October Tuesday - 30th October Wednesday - 31st October Thursday - 1st November

Speaker Mike Simpson Paul Gretton Chris Davis Richard Penney

Prizes Imageo Candles and Post-it notes

Bag containing Tools £100 + screwdriver giveaways on

Speaker Mike Oldfield Gurninder Ghuman Dave Ellis Dave Ellis

Prizes & Giveaways

1 Digital Camera Dot-its Dot-its

Speaker Chris Watts Mike Simpson Paul Gretton Chris Davis Richard Penney

Prizes & Giveaways

Mugs and hand held rechargeable lamp

Imageo Candles and Post-it notes

Bag containing Tools £100 + screwdriver giveaways on

seats

Speaker Steve Mongan Andrew Mosedale Andrew Mosedale Richard Hopkins David Oldfield

Prizes and Giveaways

1 Digital Camera

Speaker Chris Watts Steve Mongan David Pitt David Pitt

Prizes & Giveaways

Mugs and hand held rechargeable lamp

OSRAM - Switch over to climate protection - specify or install energy efficient lighting

Kew Technik - Real time energy monitoring - helping to

cut costs and cut emissions

Kew Technik - Real time energy monitoring - helping to

cut costs and cut emissions

15.00 - 15.30pm CooperEmergency - New Safety Order

Vent Axia Eaton - Understand how BS7671 : 2008, 17th Edition

Wiring Regulations will increase the use of RCD's

Eaton - Understand how BS7671 : 2008, 17th Edition Wiring

Regulations will increase the use of RCD's

Dimplex - Low carbon heating and hot water solutions.

OSRAM - Switch over to climate protection - specify or install

energy efficient lighting

Vent Axia

Dimplex - Low carbon heating and hot water solutions.

Elkay - Energy efficiency through use of retrofit energy

saving controls.

Philips - Energy Efficiency and cost savings through

lighting

Draka - Amendments to Approved Document B in April ’07- How does this affect your choice of Fire Performance

Power Cables.

Legrand - Access Control - Door entry systems

Applied Energy - Low carbon heating and ventilation

solutions for domestic and commercial buildings

Applied Energy - Low carbon heating and ventilation

solutions for domestic and commercial buildings

Elkay - Energy efficiency through use of retrofit energy

saving controls.

Legrand - In-Home Networks - An introduction to Structured

Wiring

Philips - Energy Efficiency and cost savings through

lighting

Draka - Amendments to Approved Document B in

April ’07- How does this affect your choice of Fire

Performance Power Cables.

14.00 - 14.30pm

11.15 - 11.45am

12.00 - 12.30pm

13.00 - 13.30pm CooperFire - New Safety Order

Registrations to 31/08/2006

•2006 was best year ever and we have had an excellent start to 2007.•Search Engines, Edmundsons and trade shows are main source of registrations..

New Registrations 2003-2007

11,000 14000 1400018000

14600

2003 2004 2005 2006 2007 endSept

At end Sept. 2007, Voltimum UK had a database of 72,000 registered users

Voltimum’s registered user base – end Sept 2007

Voltimum UK Summary of Registrations in UK

Total Cum.Category 2003 2004 2005 2006 2007 to date

E Electrical Contractors 1-10 employees 2932 27% 4088 29% 3350 24% 4626 25% 4,024 28% 19020I Electrical Contractors 11+ employees 2603 24% 1751 13% 1126 8% 1440 8% 1,255 9% 8175S Specifiers 1143 10% 2052 15% 3843 28% 5119 28% 3,732 26% 15889D Wholesalers 1697 16% 629 4% 462 3% 564 3% 357 2% 3709P Panel Builders 79 1% 81 1% 84 1% 121 1% 93 1% 458O Others 1524 14% 4048 29% 3685 27% 5102 28% 3,709 25% 18068

Total Target Users 9978 12649 12550 16972 13170 90% 65319M Manufacturers 944 9% 1347 10% 1348 10% 1430 8% 1435 10% 6504

10922 13996 13898 18402 14605 100% 71823

Pages Viewed 2003-2007 (000)

01000200030004000500060007000

Anonymous Page Views000

Logged in Page Views000

Average half a million page views per month.

Pages viewed

Total number of pages viewed = 5932896

Target number of users = 2429368

Voltimum’s position in the Media at end 2005

Electrical Industry Trade Press

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

W'sa

ling T

imes

CableTalk

EMC

Lightin

g

Elec R

eview

Buildin

g Talk

Voltim

um 2

004

Elec T

imes BSJ

EPA

Electro

nics T

alk

Voltim

um e

nd 05

Connec

tions

Wirin

g Matte

rs

Voltim

um A

ug 2

007

Prof E

lectri

cian

Now in 2nd position in the electrical trade press

Circulation of Voltimum’s Newsletters grew to 43,498 by Oct 2007

Review of updated multimedia services

•This year Voltimum will have produced 13 customised VoltiSpecials

•7 of these have contained short bespoke videos

• Often first use in a marketing campaign

•Thorn international campaign

•Thorn international campaign in UK

•Thorn international campaign in France

VoltiSpecials in July,August and September

OSRAM

Philips

M&E

Interbuild

Draka

Voltimum Sweden

On My Desk: A day in the life …..

VoltiTV

Mini documentaries

Roving Reporter style clips

Volt TV's Big Question

Product clips

Month July August September

V1 – V2 V1 V1 – V2 Distribution list 45190 – 43302 43964 45256 - 44298Recipients (1) w/o bounces 43870 – 41506 42117 42694 - 43237Newsletter opened 9509 – 9372 10002 9383 - 9647Opening rate (3)/(2) 22% - 23% 24% 22% - 22%

VoltiNEWS stats

1. OSRAM LED training course – Osram

2. (3030 T&A&M, art in VoltiNEWS + VS)

VoltiNEWS stats – Top Art

1. New system Delivery smart homes at silly prices – Schneider Electric

2. (1633 T&A&M, VoltiNEWS, banner)

VoltiNEWS stats – Top Art

1. Xpelair powers ahead with world-class micro turbines – Xpelair

2. (1090 T&A&M, VoltiNEWS,)

VoltiNEWS stats – Top Art

1. Health and Safety – a switchgear essential – Schneider Electric

2. (659 T&A&M, VoltiNEWS)

VoltiNEWS stats – Top Art

1. Legrand’s new catalogue and Part M brochure - Legrand

2. (620 T&A&M, VoltiNEWS)

VoltiNEWS stats – Top Art

• Electrex

• Direct response advertising

Marketing promotions for next year

• Electrex?

• Direct response advertising

Marketing promotions for next year

• Background to Experts meeting this year and people that attended

• VoltiBulletin topics that have been agreed for 2008

• Review the technical questions

Expert meeting 4th October 2007

ABB Janet Roadway  

BEAMA Kelly Butler  

Draka Kevin Morris  

EAL Bob Hassall

Legrand Gurninder Ghuman

OSRAM Jason Ford  

MK Simon Clarke  

Vent-Axia Steve Mongan Simon Osborne

Applied Energy Don Spearman  

Fluke Jit Patel

Cooper Lighting Chris Watts

BASEC Jeremy Hodge  

ASTA BEAB Ray Jeffaris

I  

IET John Ware  

Voltimum Margaret Fitzsimons Daniel Isenberg

10.00am Welcome Minutes & Actions

10.05am Round-up of Voltimum performance YTD 2007

11.15am Guest Speaker John Ware of IER – 17th Edition update

12.15pm Working Groups – VoltiBULLETIN Topics for 2007

1.00pm LUNCH1.30pm Feedback from working

groups2.30pm AOB, Dates of next

meeting and close

Attendees and Agenda

Satellite Mini-sitewww.wiring-regulations.com

Proposed Sateliite sites:

VoltiNEWSVoltiBULLETINVoltiTVCounterfeitingRecruitmentIntelligent HomesEnergy Efficiency