#NoFilter: Communication Secrets to Build High-Touch Relationships

in a High-Tech World

BLURRED LINES

“ T h e p r o b l e m w i t h q u o t e s o n t h e I n t e r n e t i s

t h e y a r e h a r d t o v e r i f y. ”

~ A b r a h a m L i n c o l n

Authenticity Sells

Authenticity Connects

Trust Breaker #1“We want you to get involved!”

@MeredithCSP #AENC #NoFilter

@MeredithCSP #AENC #NoFilter

Will it matter one month/year from now?

Is it a direct violation of bylaws?

How likely is the person to actually follow through?

Clear, polite, firm “NO”

Has it already been discussed and decided?

Find another way to say “NO”

When & How To Say No

✓ Take a moment

✓ Consider request

✓ Repeat request

✓ Formulate questions

✓ Determine the goal

✓ Offer alternatives

The Diplomatic No

#AENC #NoFilter@MeredithCSP

✓ The Agree

✓ The Can’t Beat ‘Em, Join ‘Em

✓ The Let’s Look It Up

✓ The Extra Resources

✓ The It’s All Yours

The Diplomatic No

@MeredithCSP #AENC #NoFilter

How do you politely but firmly tell your members

“no” without sounding like a broken record?

Please Discuss:

Trust Breaker #2“Our members come first!”

@MeredithCSP #AENC #NoFilter

✓ Take Over ✓ One Up ✓ Over Correct ✓ Look Around

Don’t Make It About You

How are we doing so far?@MeredithCSP #AENC #NoFilter

High-Touch Communication

✓ Share Your Good News

✓ Handwritten Notes

✓ Social Media Shout-Outs

@MeredithCSP #AENC #NoFilter

How does your association communicate that members

are the top priority?

Please Discuss:

Trust Breaker #3“New members are welcome!”

@MeredithCSP #AENC #NoFilter

Acronym Confusion Syndrome

✓ Always assume new member present

✓ Spell out all acronyms/abbreviations

✓ Introduce new members

✓ Connect new member with buddy

✓ Review next steps for involvement

The Prescription

@MeredithCSP #AENC #NoFilter

✓ Once you’ve been around…

✓ We are a unique group…

✓ That’s just how we do it….

✓ I know you are new here…

Avoid Deflategate

@MeredithCSP #AENC #NoFilter

What is your best practice tip on communicating that

new members are welcome?

Please Discuss:

“Authenticity is a choice” ~Brené Brown

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