Post on 04-Jun-2018
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Syed Ali Hassan
07010616-051
BS Mass Communication and Media
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Advertising is a form of communication thattypically attempt to persuade, potential to
purchase or to consume more of a particularbrand of product or service.
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History Background
In 1704 The first newspaper advertisement, anannouncement seeking a buyer for an Oyster Bay,Long Island, estate, is published in the BostonNews-Letter.
The first radio commercial is credited to WEAF,New York on August 28, 1922 for the Queensbororeal estate corporation.
The world's first television advertisement wasbroadcast July 1, 1941. The watchmaker Bulovapaid $4 for a placement on New York stationWNBT before a baseballgame.
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Cont
Lintas(Lever International Advertising) was
one of the first worlds first advertising
agencies foundation of Lintas in 1899and
following some large mergers and rapidgrowth in the 70s and 80s became a
dominant and famous force in the advertising
field with accounts such as IBM, MasterCard,Johnson and Johnson and of course Unilever .
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World Biggest Advertising Agency
Omnicomis the world biggest advertising agency.
It was formatted in 1986in New York.
The account for about 157,000employees in wellover 100countries. Omnicom alone says it has5,000clients.
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Advertising Agency in Pakistan
PAA(Pakistan Advertising Association) is the
Pakistani advertising agency.
It was established in 1973and was registered
with the Ministry of Commerce, Government
of Pakistan.
In Pakistan the advertisement introduced in
1959 in a newspaper.
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Types of Advertisement
Out-Door Advertisement
In-Door Advertisement
Non-Product Advertisement
Radio Advertisement
T.V Commercial
National Advertisement
International Advertisement
Retail Advertisement
Classified Advertisement
Local Advertisement
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Cont
Brand Advertisement
Covert Advertisement
Infomercials Advertisement
Celebrities Advertisement Online advertising Surrogate Advertising
Broadcast advertising
Public Service Advertising
Local Advertisement
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Retail Advertisement
Emphasizes the specific retail outlet as the
place to buy a specific range of brand.
It can be local store advertising in local
newspaper.
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Classified Advertisement
Is a product or services advertising that
appears in specific section of newspaper
under the heading classifying the product or
service being offered.
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Non-Product Advertisement
This kind of advertisement is advertised from
political parties trade fraternal and social
group for the purposes of safeguard
ideologies, social betterment and institution.
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Public Service Advertisement
The same advertisement techniques use to
promote commercial goods and services can
be used to inform, educate and motivate the
public about non-commercial issues such as
HIV/AIDS, Political ideology and Energy
consveration
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Out-Door Advertisement
Bill-board and message painted on the side of
buildings are common forms of out-door
advertising, which is often used when quick,
simple, ideas are being promoted.
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Covert advertising
Covert advertising is a unique kind of
advertising in which a product or a particular
brand is incorporated in some entertainment
and media channels like movies, televisionshows or even sports.
Covert advertising
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Brand Advertising
It is advertising with a strong emphasis on the
company brand (logo and/or company name)
also known as integrated marketing
communications (IMC).
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Broadcast advertising
Broadcast advertising is a very popularadvertising medium that constitutes of severalbranches like television, radio or the Internet.
Television advertisements have been verypopular ever since they have been introduced.The cost of television advertising often dependson the duration of the advertisement, the time of
broadcast (prime time/peak time), and of coursethe popularity of the television channel on whichthe advertisement is going to be broadcasted.
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international advertising
Advertising a product or service in a
country other than where it originates.
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National Advertisement
Geographically speaking national advertisings
range is extended to the territorial limits of the
country.
The advertiser use the national media to informthe consumer about the product.
The advertiser use the national local or regional
language but prefers the national language. It can be available in everywhere of country and
easily purchased it.
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Celebrities Advertisement
Although the audience is getting smarter and
smarter and the modern day consumer
getting immune to the exaggerated claims
made in a majority of advertisements, thereexist a section of advertisers that still bank
upon celebrities and their popularity for
advertising their products.
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Infomercials Advertisement There are two types of infomercials, described
as long form and short form. Long form
infomercials have a time length of 30 minutes.
Short form infomercials are 30 seconds to 2minutes long. Infomercials are also known as
direct response television (DRTV) commercials
or direct response marketing.
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Surrogate Advertising
Surrogate advertising is prominently seen incases where advertising a particular product isbanned by law. Advertisement for products
like cigarettes or alcohol which are injurious toheath are prohibited by law in severalcountries and hence these companies have tocome up with several other products that
might have the same brand name andindirectly remind people of the cigarettes orbeer bottles of the same brand.
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Online advertising
Online advertising is the newest and fastest
growing way to advertise. The Internet now
provides everything from links on sites, to
banner ads on sites, to small ads on sites, topay per click advertising.
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Professional advertising
Advertising directed toward professionalssuch as doctors, dentists, and pharmacists,
etc., who are in a position to promoteproducts to their patients or customers.
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Industrial Advertising
advertising directed at commercial businesscustomers. The advertised products are raw
materials, components, or equipmentneeded in the production or distribution of
other goods and services.
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In-Door Advertisement
This kind of advertisement provide the best
opportunity of putting over a reasoned selling
argument. The advertisement are addressed
to the reader, listener and viewer at a time ofleisure when he or she can observe the
message.
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Mobile Advertisement
Is a form of advertising via mobile
(wireless) phones or other mobiledevices. It is a subset of mobile
marketing.
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Radio Advertisement
It is a small business advertising.
Radio advertising can be a very effective
means to attract customer to some business.
New Sathi lather House, Bhiya Pizza,
Fhakar rent a car
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Radio Advertisement
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T.V Commercial
Is a generally considered the most effective
mass-marketing advertising format as is
reflected by the high prices.
T.V network charge for commercial airtimeduring popular events.
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