advertising123-100423112726-phpapp01

8/13/2019 advertising123-100423112726-phpapp01

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Syed Ali Hassan

07010616-051

BS Mass Communication and Media


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Advertising is a form of communication thattypically attempt to persuade, potential to

purchase or to consume more of a particularbrand of product or service.


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History Background

In 1704 The first newspaper advertisement, anannouncement seeking a buyer for an Oyster Bay,Long Island, estate, is published in the BostonNews-Letter.

The first radio commercial is credited to WEAF,New York on August 28, 1922 for the Queensbororeal estate corporation.

The world's first television advertisement wasbroadcast July 1, 1941. The watchmaker Bulovapaid $4 for a placement on New York stationWNBT before a baseballgame.


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Cont

Lintas(Lever International Advertising) was

one of the first worlds first advertising

agencies foundation of Lintas in 1899and

following some large mergers and rapidgrowth in the 70s and 80s became a

dominant and famous force in the advertising

field with accounts such as IBM, MasterCard,Johnson and Johnson and of course Unilever .


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World Biggest Advertising Agency

Omnicomis the world biggest advertising agency.

It was formatted in 1986in New York.

The account for about 157,000employees in wellover 100countries. Omnicom alone says it has5,000clients.


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Advertising Agency in Pakistan

PAA(Pakistan Advertising Association) is the

Pakistani advertising agency.

It was established in 1973and was registered

with the Ministry of Commerce, Government

of Pakistan.

In Pakistan the advertisement introduced in

1959 in a newspaper.


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Types of Advertisement

Out-Door Advertisement

In-Door Advertisement

Non-Product Advertisement

Radio Advertisement

T.V Commercial

National Advertisement

International Advertisement

Retail Advertisement

Classified Advertisement

Local Advertisement


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Cont

Brand Advertisement

Covert Advertisement

Infomercials Advertisement

Celebrities Advertisement Online advertising Surrogate Advertising

Broadcast advertising

Public Service Advertising

Local Advertisement


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Retail Advertisement

Emphasizes the specific retail outlet as the

place to buy a specific range of brand.

It can be local store advertising in local

newspaper.


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Classified Advertisement

Is a product or services advertising that

appears in specific section of newspaper

under the heading classifying the product or

service being offered.


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Non-Product Advertisement

This kind of advertisement is advertised from

political parties trade fraternal and social

group for the purposes of safeguard

ideologies, social betterment and institution.


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Public Service Advertisement

The same advertisement techniques use to

promote commercial goods and services can

be used to inform, educate and motivate the

public about non-commercial issues such as

HIV/AIDS, Political ideology and Energy

consveration


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Out-Door Advertisement

Bill-board and message painted on the side of

buildings are common forms of out-door

advertising, which is often used when quick,

simple, ideas are being promoted.


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Covert advertising

Covert advertising is a unique kind of

advertising in which a product or a particular

brand is incorporated in some entertainment

and media channels like movies, televisionshows or even sports.

Covert advertising


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Brand Advertising

It is advertising with a strong emphasis on the

company brand (logo and/or company name)

also known as integrated marketing

communications (IMC).


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Broadcast advertising

Broadcast advertising is a very popularadvertising medium that constitutes of severalbranches like television, radio or the Internet.

Television advertisements have been verypopular ever since they have been introduced.The cost of television advertising often dependson the duration of the advertisement, the time of

broadcast (prime time/peak time), and of coursethe popularity of the television channel on whichthe advertisement is going to be broadcasted.


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international advertising

Advertising a product or service in a

country other than where it originates.


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National Advertisement

Geographically speaking national advertisings

range is extended to the territorial limits of the

country.

The advertiser use the national media to informthe consumer about the product.

The advertiser use the national local or regional

language but prefers the national language. It can be available in everywhere of country and

easily purchased it.


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Celebrities Advertisement

Although the audience is getting smarter and

smarter and the modern day consumer

getting immune to the exaggerated claims

made in a majority of advertisements, thereexist a section of advertisers that still bank

upon celebrities and their popularity for

advertising their products.


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Infomercials Advertisement There are two types of infomercials, described

as long form and short form. Long form

infomercials have a time length of 30 minutes.

Short form infomercials are 30 seconds to 2minutes long. Infomercials are also known as

direct response television (DRTV) commercials

or direct response marketing.


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Surrogate Advertising

Surrogate advertising is prominently seen incases where advertising a particular product isbanned by law. Advertisement for products

like cigarettes or alcohol which are injurious toheath are prohibited by law in severalcountries and hence these companies have tocome up with several other products that

might have the same brand name andindirectly remind people of the cigarettes orbeer bottles of the same brand.


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Online advertising

Online advertising is the newest and fastest

growing way to advertise. The Internet now

provides everything from links on sites, to

banner ads on sites, to small ads on sites, topay per click advertising.


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Professional advertising

Advertising directed toward professionalssuch as doctors, dentists, and pharmacists,

etc., who are in a position to promoteproducts to their patients or customers.


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Industrial Advertising

advertising directed at commercial businesscustomers. The advertised products are raw

materials, components, or equipmentneeded in the production or distribution of

other goods and services.


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In-Door Advertisement

This kind of advertisement provide the best

opportunity of putting over a reasoned selling

argument. The advertisement are addressed

to the reader, listener and viewer at a time ofleisure when he or she can observe the

message.


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Mobile Advertisement

Is a form of advertising via mobile

(wireless) phones or other mobiledevices. It is a subset of mobile

marketing.


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Radio Advertisement

It is a small business advertising.

Radio advertising can be a very effective

means to attract customer to some business.

New Sathi lather House, Bhiya Pizza,

Fhakar rent a car


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Radio Advertisement


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T.V Commercial

Is a generally considered the most effective

mass-marketing advertising format as is

reflected by the high prices.

T.V network charge for commercial airtimeduring popular events.


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