Advertisements
What do advertisements sell us?
What can consumers get from advertisements?
Purposes of Advertising Provide information to choose products Persuade people to buy brand-name
products
Advertisement Driven fast Beautiful countryside Young, good-looking owners
Reasons for buying BMW Z3
Expensive Famous Can go very fast Stylish Pretty girls like this Looks good Arouse jealousy
BMW Z3 Facts
Famous Goes very fas
t
Opinions
StylishExpensiveLooks good
Advertisement
People diving under water Pilots flying fighter planes
Reasons for buying Citizen Promaster Expensive Waterproof Vanity
Citizen Promaster Facts
Waterproof to 100 metres
Opinions
expensive
Advertisement Rich Fashionable People strolling along the streets Romantic places
Why a Jean Paul Gaultier school Bag? Other girls have bags like this (Peer
influence) Without logo, cost less than $500 but
would be laughed (Peer pressure)
Jean Paul Gaultier School Bag Facts A) $4000 B) Has a logo
Opinions A) expensive? B) fashionable? C) stylish? D) trendy? E) anything else?
Conclusion Advertisements sell a)luxurious, brand-name, expensive
products b)Illusion: exciting, beautiful, fashionable
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