Dom

ino’

s

Corporate Image Strategy

Interested in consumer feedback

Building a sense of customer ownershipVariety of communication avenues

Present image of Quality

Healthy optionsValue conscienceConvenience

Distribution Strategy

The main partner in the B2B distribution strategy are the franchises.Expansion and continued management of own ingredient supply chainCustomers receive product via

Delivered by Domino’s driverPick up

Integration

Television ad will drive customers online and to Other forms of media which will solidify and support the message by extending reach.

Advertising Design