WORKPLACE AND COMMUNITY TEXTS

ADVERTISEMENT

PURPOSE

The purpose of this advertisement is to convince people to care for the foster children

WHAT IS LANGUAGE TECHNIQUE ?

RHETORICAL QUESTIONS “Do you have room in your heart for

more than one foster child? It locates at the centre of the page

AND The effect of this is that it makes the

reader involved into the text and also to think about the answer

SECOND PERSON NARRATION E.g. Don’t be put off if you have room in your heart but not enough rooms in your home.

The effect of using this is that to make you as the audience feel more involved and want to participate because it is speaking, asking directly to you.

IMPERATIVESE.g. Call Centacare now on 9793 7522 or go to our website for more information.

Imperatives/commands is to convey you to do certain thing, speaks directly to you.

PERSUASIVE LANGUAGE E.g. You will be provided with training,

professional support and a generous package.

By using positive, persuasive language (generous) package, makes the responder say “yes”, because the company/program provides all the needs for customer.

VISUAL FEATURES

SALIENCE/DOMINANT IMAGE Dominant image is usually the biggest

image in the advertisement

In this case of the heart to capture the reader attention

SYMBOLThe symbol has used for this advertisement is the heart.

AND

The message of this symbol is that it’s asking for kindness, caring, that they need your help. Also there are little hearts inside the big heart indicating you obviously have plenty of rooms to care foster children.

LOGOThe “Centacare” logo is used to let the responder to know and recognise the program/company.

LAYOUT Relevant information is inside the frame to make it’s clear and easy for the audience to read.