Facebook Advertisement : Secrets of Facebook Advertisement Conversion
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Transcript of Advertisement
WORKPLACE AND COMMUNITY TEXTS
ADVERTISEMENT
PURPOSE
The purpose of this advertisement is to convince people to care for the foster children
WHAT IS LANGUAGE TECHNIQUE ?
RHETORICAL QUESTIONS “Do you have room in your heart for
more than one foster child? It locates at the centre of the page
AND The effect of this is that it makes the
reader involved into the text and also to think about the answer
SECOND PERSON NARRATION E.g. Don’t be put off if you have room in your heart but not enough rooms in your home.
The effect of using this is that to make you as the audience feel more involved and want to participate because it is speaking, asking directly to you.
IMPERATIVESE.g. Call Centacare now on 9793 7522 or go to our website for more information.
Imperatives/commands is to convey you to do certain thing, speaks directly to you.
PERSUASIVE LANGUAGE E.g. You will be provided with training,
professional support and a generous package.
By using positive, persuasive language (generous) package, makes the responder say “yes”, because the company/program provides all the needs for customer.
VISUAL FEATURES
SALIENCE/DOMINANT IMAGE Dominant image is usually the biggest
image in the advertisement
In this case of the heart to capture the reader attention
SYMBOLThe symbol has used for this advertisement is the heart.
AND
The message of this symbol is that it’s asking for kindness, caring, that they need your help. Also there are little hearts inside the big heart indicating you obviously have plenty of rooms to care foster children.
LOGOThe “Centacare” logo is used to let the responder to know and recognise the program/company.
LAYOUT Relevant information is inside the frame to make it’s clear and easy for the audience to read.