Advark presentation for advertising seller

Post on 14-Jun-2015

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Advark is an aggregator of advertising networks into your player, it offers instant access to a variety of advertising networks as well as controls to run your own advertising campaigns.

Transcript of Advark presentation for advertising seller

Video Monetization Platform

www.advarkads.com — www.pulter.tv

www.advarkads.com

You’re working with a dozen different advertising networks, one for InStream on domestic traffic, another for top-line ads internationally, and so on. Your tech team is buried in integrations, you’re not monetizing nearly enough of your views and you still haven’t started your plan for monetizing mobile!

Advark video advertising managment system

Effectively monetizing your inventory is challenging. To achieve full coverage, you need multiple networks with a variety of ad formats. Most websites don’t have the staff or time and the work is complicated. Even worse, each network updates their plug-in every couple of months leading to ongoing maintenance issues.

www.advarkads.com — www.pulter.tv

Thus, the majority of video content is not monetized or under- monetized with publishers chasing digital nickels via YouTube despite having great content.

On the flip-side, with ad networks needing to ensure their ads are running on suitable content, many prefer to limit themselves to larger publishers and everyone ends up chasing the same big fish.

Advark video advertising managment system

Thus, ad networks loose the long-tail of medium and small websites with quality content including local and regional TV channels, newspapers and magazines, and thematic websites – for ad networks, this is the great untapped potential for inventory growth in the online video market. Advark provides access to these sites without the corresponding increase in account management expenditures.

www.advarkads.com — www.pulter.tv

Advark solves the problem of technical integrations and maintenance for both publishers and networks alike. Since 2006, we have been at the forefront of creating video delivery and monetization technology.

For publishers:

Advark video monetization platform

Via Advark, access exclusive advertising contracts from leading international advertisers

Immediately access a variety of ad formats to increase ad yields

Integrate dozens of ad networks via a single integration and avoid future technical maintenance

Monetize mobile and international traffic

www.advarkads.com — www.pulter.tv

● Expand your growth outside the box and immediately access a variety of niche sites.

● Be where your customers are, Advark is becoming the default technical solution for online video monetization.

● Capture the uniques that don’t use the major portals and social networks and significantly expand your total audience coverage!

Advark provides ad networks access to the full breadth of online video, from the largest sites through to smaller, high-quality sites.

For advertising networks:

Advark video monetization platform

● Grow your relationship with existing customers. Via Advark, publishers are adding monetization of mobile, OTT, international and more. The only question is whether it will be your ad inventory they will be showing?!

● Reduce your account management, technical support, and accounting workload and focus on your core competency of providing high-quality ads to your advertisers and publishers.

www.advarkads.com — www.pulter.tv

Advark module Advertising networksWebsites

Precise geo- and

time-of-day targeting,

cap views per unique user,

rotate networks for each ad

type, set priorities to show

the most expensive

advertising first

a single module in your player

dozens of networks, multiple formats, world-wide coverage

turn-key solution for video monetization

How does Advark work?

www.advarkads.com — www.pulter.tv

Get started in 5 minutes via a simple integration

Advark’s module is designed for one-click integration with the Web’s most popular

players and can be integrated into any other video player in three simple steps.

www.advarkads.com — www.pulter.tv

Advertising across all platforms

Advark is designed to meet the needs of content producers, publishers and consumers by

working across all platforms. If it connects to the internet, it connects to Advark!

www.advarkads.com — www.pulter.tv

Variety of advertising formats

Accessing multiple ad networks is more than just gaining multiple sources for the same ad type. Advark goes beyond InStream allowing you to maximize revenue yields per view via all leading in-player and around-player ad formats.

www.advarkads.com — www.pulter.tv

A cross-section of Advark publishers

From large to small, international to local, Advark covers the complete spectrum of the Web! Every day, Advark expands its coverage of ad networks and publishers. Can you afford to miss out?

www.advarkads.com — www.pulter.tv

The leading ad networks all in one place

www.advarkads.com — www.pulter.tv

Pulter16 Manezhny Per., Suite 49Saint Petersburg 191015 Russia

You can find us at:

+7 (812) 655-50-39

partners@advarkads.com

www.advarkads.com

www.advarkads.com — www.pulter.tv